Tag: Digital Marketing

How To Rejuvenate A Social Media Marketing Campaign

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Many part-time social media marketers slowly lose their grip and get fewer results from their social media campaigns. It is possible that what they are doing is becoming less effective.

The market landscape and consumer expectations change dynamically and we often need something fresh and new to get the attention of today’s consumers.

Consumers appreciate different approaches that address their issues more directly and they welcome new and innovative marketing techniques that are aimed at solving their problems with either products, services or both. For more details Visit SEO Company London

When you apply the proper social media marketing strategies, you will find that you will have happier customers and that can lead to more positive reviews about your business which, in turn, will lead to more sales.

Here are some things marketers need to do to get more results from their social media marketing campaigns:

1. Post fresh content:

It’s a good thing to post evergreen content that will stay relevant for years. However, people also want to get the latest updates about recent developments and how to deal with new problems.

If marketers are able to deliver the most relevant content based on the latest events, they will become the preferred sources of information and news. Consumers can be overwhelmed by the amount of online information, so marketers need to keep it fresh, appealing and effective.

2. Tweet more often:

Twitter is a big community and words can spread incredibly fast. Marketers need to interact with people who are pertinent to their industry. For Best web design Agency check RavisNY.

They need to distribute excellent short content to obtain much better lead generation. It’s a good thing to tweet five or six times each day to provide new information and respond to any notifications.

3. Stun them with impressive visuals:

If you choose unique and engaging visual content, engagement rates in social media will increase dramatically. However, creating images or videos can be time consuming and expensive, but the results are worth it.

4. Watch for the latest trends:

Social media marketers need to keep their eyes open and be particularly observant about what’s happening in the industry. A good analytic tool specialized for social media platforms should give a complete picture.

They may also know about the ideal titles for blog posts. Marketers need to be receptive about the latest changes and implement marketing strategies accordingly. Check for SEO Services in planetm

If your Social Media Marketing Campaign could use a boost online, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

The 4 Best Digital Marketing Services

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Conceptualising an idea for a business is simple, it’s the next steps that are more challenging. One of the things startups struggle with is spreading the word that they exist and are ready to serve. Here’s where digital marketing comes into play and, depending on how you use it, it could elevate your business to new heights.

By studying digital marketing, you will learn its different types and how they all work together to bring your business new leads and conversions to fuel more growth.

In this blog, we discuss the best digital marketing services and kinds, and how you can maximise each for more returns.

The Power of Content

Content is the lifeblood of your digital marketing campaigns. This is why we often say that “Content is King”—if it doesn’t deliver what it’s intended to deliver, then you’ll have subpar results. For more details visit SEO Agency London.

Using content-centric ideas and materials to drive your marketing goals is the main focus of content marketing, one of the main types of digital marketing services. It involves how digital marketers plan, create, schedule, and use content for their online marketing campaigns.

If you want to keep people interested, you must be consistent in publishing fresh, quality, and relevant content. You could also make use of different platforms for showcasing your content, such as social media sites or your website’s own blog page. It also helps to experiment with the different kinds of content to see which ones are most effective for your business,

such as the ones below:

A. Blogs

B. Infographic

C. eBooks

D. Podcasts and Webinars

E. Videos

Once marketers master content marketing, they’ll be able to generate more engagement and interaction, boosting conversions and gaining a better ROI in the process.

Make Meaningful Connections via Social Media

The number of social media users have skyrocketed to over 3 billion worldwide. As such, if your business is not yet on social media, you are missing out on the opportunity to reach and engage with a wider audience.

Social media gives people the opportunity to see the more “personal” side of your brand. It also allows for convenient and quick, even real-time conversations. Once you’re able to nurture your relationship with your followers, you’ll be able to leverage social media not just to reach more of your target market but also to interact and engage with more people, potentially turning them from mere spectators to paying customers in the long-term.

One way to achieve this is to make sure you actually listen and respond to your followers on social media. Reply to their comments or private messages, give them something to talk about, be engaging, and respond quickly. People will appreciate the fact that you treat them not just as mere statistics but as real people and that you value their feedback and opinion. This in turn will have a positive impact on your brand’s online reputation.

Be a Great (Email) Messenger

So, you’ve gathered plenty of email addresses from different sources such as sign-up forms, offline surveys, and online interactions. The next step is to keep them interested. Email marketing lets you do just that. By consistently sending them well-crafted emails may it be on your upcoming products or services, a new blog, company updates, or even just a simple greeting, you will be able to drum up enough buzz to entice them to know more about what you offer.

One of the main keys for effective email marketing is to make sure you offer them something valuable. It could be news on industry trends or a new promo that nets them additional savings. The idea is to give the impression that your emails offer something of value and are not just worthless spam that will compel them to hit the unsubscribe button.

You could also make your email’s subject line interesting. Let it spark curiosity. However, don’t go the clickbait route—your email contacts are smart enough to determine if a brand is to be trusted, and doing so will negatively impact your online reputation. For SEO Services London check kokoliko

Unleash Page Creativity!

When you post content on social media or send emails, you expect people to visit your site for more information. Once they are on your site, it will take them a just a few seconds to decide if they should stay and explore more or close the browser window. Now you know why having a good website design is critical.

A website’s design can influence the visitor’s purchase decision. If they’re confused by all the content or if the on-site navigation features don’t work well, there’s a good chance they’ll leave your page and visit another one, even if they were intending to purchase something from your site. Remember that online users have short attention spans and are not really known for their patience. Another key is to make your site mobile-friendly since a huge number of people now also regularly use their mobile devices to check social media, read online content, and purchase products.

However, in terms of design, don’t overdo it. This is one of the most common web design mistakes you can commit. When in doubt, play it safe and go for a simpler, cleaner look.

Ask for Expert Help

Familiarising yourself with digital marketing and mastering it are two very different things. If you need expert help, we are here for you. Curate Bee Digital is a digital marketing agency in Sydney that offers a host of digital marketing services such as content marketing services, social media marketing services, SEO, email marketing, and much more. Our team of digital marketing specialists are always here to help you reach your digital marketing goals and will work with you to build an awesome online presence for your brand.

If you have any questions, don’t hesitate to contact us. We’re more than happy to be of service.

What Is The Importance Of Digital Marketing

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When was the last time when someone you know opened some book like an encyclopedia or yellow pages to find some information? For some years we have found our fingers flying over some keypad every time when we are in need of some entertainment or information for any purpose.

The world is finally at our fingertips. And this is the reason why the world of marketing has evolved from door to door salesmanship to digital marketing, which has increased the capacity of anyone to appeal to someone from a whole world away.

Hence, here are 5 precise and important reasons for any entrepreneur, wannabe celebrity or an emerging or established company outlining the need to get under this humongous umbrella of digital marketing. For SEO Agency in London visit Vivid SEO

Importance of Digital Marketing

1. It’s Cheap

This should be one of the most important reasons that should excite someone enough to join the bandwagon. Digital marketing especially social marketing is way cheaper than traditional marketing strategies of advertising through print media etc.

Start-ups or emerging companies can benefit from the greater revenue generated by investing way less. In fact, many of these channels of marketing are free, the prime example of these are Snapchat and Instagram.

2. Mass appeal

Digital marketing crosses local barriers. It provides a company or campaigns more space and time to tell its story. A person facing a screen seven seas away can get influenced by your campaign or website etc. Digital marketing allows the dream of mass appeal to come to a realisation. Also, it allows people to discover you through multiple channels of communication.

The close relationship people have with their electronics further affirms beliefs that digital marketing is here to stay. For example, you must have noticed the constant ads that follow you once you have explored any shopping sites, thanks to google ads and facebook, this makes it easier to target ( and tempt )the consumers.

3. Flexibility

Digital marketing allows people to discover you through multiple channels across the internet. Those fond of reading can discover you for example, through blogs or the pictures on Instagram and snap chat or the mecca of videos i.e. Youtube. Digital marketing campaigns are way easier to manage and expand and can also be easily done. For SEO Services check scriptcafe.in

4. Feedback

Digital marketing has made it possible with the help of simple tools to launch the campaign and then to track its reach & response from the consumers. It allows the consumers to connect and express their appreciation or grievances. Instant feedback allows us to tailor the campaign and respond to any problem etc. which is a major improvement over the traditional marketing approaches.

5. Provides a level playing field

There is no denying the fact that digital marketing has allowed even startup companies to challenge the big daddy’s of markets over time.

Innovative techniques of connecting across mediums such as twitter etc. by organizing contests etc have helped companies to connect with the masses and wield their influence by becoming their friend and not an intimidating big brother. Also, the scarce use of paper etc. makes it an environment-friendly way of marketing.

The Top 7 Reasons Why A Digital Marketing Job Is Better

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Digital marketing covers all marketing efforts that use any kind of electronic device with the internet. Businesses make use of various digital platforms such as search engines, social media, electronic mail or e-mail, and their websites to connect with current and potential customers.

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.

Digital Media Marketing is here to stay.

And if you haven’t jumped on the bandwagon yet because of your doubts about it, we’re going to give you 7 reasons why a job in digital marketing is better than your current job. By the end of this article, you will be Googling how to become a Digital Marketer yourself!  For more info visit SEO Agency in London

1. Recession – Proof Industry

Digital Marketing is a recession proof industry! There has never been a point of time in history that the marketing sector went out of business. As long as there are consumers, there will be a need for marketing. That being said, let’s look at some trends for the past 5 years:

Clearly, the term “digital marketing” has skyrocketed. Not just that, in Q1 2017, 214 Indian tech start-ups raised about $1.46 Bn in funding! This clearly shows the upward trend in digital.

Adding to that, the highlighting benefit about the digital industry is that it caters to every industry sector – gainers or losers – thus making the digital sector a big gainer in the end!

Plus, the growing number of Internet users (currently, half the world population uses the internet from their desktops and phones) all over the world has fuelled the need for digital jobs worldwide!

Nothing like getting a stable, secure and recession – proof job, is there?

2. Huge Demand For Digital Marketers

Marketing is the most important aspect of a business. While some people may disagree, and say that product development is the most important, it is vital to remember that there wouldn’t be any product if market research hadn’t been undertaken in the first place. The sudden penetration of smartphones, personal computers and internet to the masses has changed the media consumption and buying behaviour of consumers. Traditional marketing methods are no longer enough to reach customers.

Today, every company in the world deploys digital media marketing in some form or other, whether they are small mom-and-pop stores who use WhatsApp as a means to communicate with their market or big conglomerates who use Inbound Marketing, Social Media Marketing, Email Marketing, Re-Marketing, etc as part of their digital strategy.

As of 2017, there are more than 8 lakh jobs in the digital media industry available in India! However, there are not nearly enough digital professionals to fill this demand gap. By taking up a job in the digital sector, you will be in high demand and in a position to negotiate your salary. Not only that, you can be in a sector of your choice and will be in the midst of this exciting period of the digital revolution of India! This is another reason Digital Marketing is of increasing importance! For more details on SEO services in London check scriptcafe.in 

3. There’s A Place For Everyone In Digital Marketing

Whether you have a creative bent or an analytical bent, a background in science or a background in arts, the digital marketing industry is open to everyone and everyone can find something in the sector that they can enjoy. This specialty will also help broaden your networking. The various career roles and salaries can be found in point no. 6.

4. An Envious Working Environment

The employers in the digital industry strive to make the workplace as casual, creative and desirable as possible. Flexible timings, informal dress code and culture, loads of food and drinks and company outings to keep things interesting! Definitely a work environment to envy.

Another aspect is that, since you have to accomplish your work from around the internet, you can work from anywhere as long as the job is accomplished! Who wouldn’t want to master time management now?

5. Learn Something New Every Day In Digital Marketing

The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies, every day brings a new challenge and an opportunity. A digital marketer is supposed to stay updated of these changes and adapt them in the digital strategies and practices.

Your work day will never be the same and, indeed, every year will be different from the previous one. You will never hear a digital marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital media are interlinked and cross training across skills is easy. This is another reason Digital Marketing is of increasing importance!

6. Digital Marketers Earn Amazing Salaries

Here are the sectors that you can work in within the digital marketing realm:

– Email Marketing

– Search Engine Optimisation

– Search Engine Marketing

– Social Media Marketing

– Content Marketing

– Inbound Marketing

– Affiliate Marketing

– Viral Marketing

– Influencer Marketing

– Web Analytics

– Copywriting

– Web Design and Development

– Advertising

7. Kickstart Your Own Career In Digital Marketing

Unlike in more traditional careers, you don’t need any prior experience before kicking off your own career. In fact, getting your own brand could not have been easier than in the digital industry! You can start off your own blog or social media identity and become an influencer in a matter of a few months!

The Top Global Content Marketing Trends

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Guests expect, require, and demand more – in terms of service excellence, product benefits and in our digital age, brand content. Brands everywhere are responding to this need, with 70% creating more content today, than they did two years ago.

Here are some key global content trends to look for this year, aimed at creating a more personalised experience for your target market.

Content Marketing Budget

By now the market has identified the value and importance of content in current day marketing strategies, and like everything else in business, it comes with a price. Do the necessary research to ascertain the type of content that will best suit your industry – this will provide an estimation of the kind of costs involved in creating or acquiring the same. For more details visit SEO Agency in London

According to the Content Marketing Institute, 93% of businesses plan to increase their investment in content creation in 2016, opening doors to several opportunities for brands everywhere.

The Growth of Social Media

Instagram has grown 20% between 2013 and 2015 in the Middle East and is one of the fastest growing platforms in this region. With a variety of social media channels to choose from, consumers can be found all over the online marketing map, with each channel offering its own unique set of advantages and challenges.

Businesses need to therefore determine and tailor their social content strategies to best suit their audiences and channels of choice. Facebook, Twitter and LinkedIn continue to be favourites with regular new content marketing options – Twitter’s Project Lightening promotes incorporated content and Facebook’s ‘Instant Articles’ gives brands better looking and faster loading mobile versions of articles and stories, versus the housing of content only on their own websites.

That said businesses are also keenly exploring relatively newer channels like Periscope, Meerkat and Snapchat to reach their markets.

Interactive Storytelling and Series-Based Content

Brands around the world have successfully combined the hugely effective storytelling method (like Moma.org) with episodic content and while both work well individually, together they’re a powerful combination.

Interactive storytelling is a creative way to showcase brand image, features and personality and thanks to technologies like Oculus Rift – user journeys are set to reach new highs. Similarly, content creation in series form builds interest, engagement, and entertainment as well. A strong example of this is Coca-Cola’s ‘Crossroads’ campaign.

Choice of Visuals

Visual trends lead ahead of copy-based content, effectively driving traffic and increasing engagement. From strong, creative imagery and infographics (62% of marketers actively use infographic driven content) to the use of video, the social sphere is brimming over with visual content from either the brands themselves or of the user-generated variety.

UGC is fast becoming a favourite element of the content marketing mix, with its many positives in terms of cost, availability, SEO capabilities and authenticity.

Distribution

Social Media Examiner stated 92% of marketers reported social media as being an important component of marketing plans. A content framework is only as effective as its distribution plan and a targeted strategy promises considerably better results.

Brands are now willing to examine the benefits of distribution whether paid, earned or owned, as this helps build credibility, drives traffic, and promote sales. Hubspot confirmed 71% of marketers looked forward to an increased content marketing budget.

Blogging Can Help Your Social Media Efforts

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Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition. For more info check SEO Agency in London

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search.

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole. The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must. For SEO Services in London Visit scriptcafe.in 

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more. This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

6 Practices To Follow For Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid. For more info visit SEO Company in London

Best Practices

1. Find Your Voice

Your voice on social should be professional, yet also contain a personal touch to be engaging. It’s a tough balance to strike since the information itself has to be less technical, and more accessible.

Whether it’s the clinic owner, or a larger team, who manages social media efforts, a useful starting place is to create a ‘This…Not That’ T-chart to help everyone understand the tone and vocabulary to use.

For example, a physiotherapy team whose chief practice is women’s health could articulate that the ideal communication through social media is lightly humorous but not crude, uses optimism but not tragedy to convey each social message, has particular anatomical phrases that they prefer and some they avoid, etc.

T-charts of this nature should be considered a work-in-progress; it’s best for this working document to remain easily accessible to everyone who uses the social platforms on the clinic’s behalf.

2. Start Small and Commit to the Long Haul

It’s far too easy to begin marketing on multiple social platforms and then within weeks or months find the effort too much to sustain. Begin with a single platform – and take it slowly.

Physiotherapists often underestimate the time it takes to plan, set up, create, curate, and converse on their social media channels.

Find a posting schedule that works for the amount of time the you and your team can devote to it. Remain consistent for 2-3 months while refining the clinic’s professional voice and gathering data and feedback about what resonates with your community.

3. Choose the Right Social Networks

Building from my last point, choosing the right social network is driven by your patient profile.Understanding the capabilities, demographics and appeal of certain social networks will help you narrow down your choices and avoid spreading your efforts too thin. For SEO Services check cidoc2015.in 

In a survey* performed in 2015, some interesting Canadian demographic trends were noted in Canada:

A. Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day.

B. 47 percent of respondents use Facebook more than once each day, compared to 27 percent for Instagram, 23 percent for Twitter and six percent for LinkedIn.

With clinic demographics in hand and a knowledge of your ideal patient profile, it becomes much easier to identify the right social channels to pursue. When first starting out, consider working with only one of the popular social channels – that is, choose from Twitter, Facebook, LinkedIn, or Yelp.

4. Understand Your Patient Profile

Understanding your ideal patient profile is an important step to reach the right people for your clinic. It’s helpful to identify your current patient mix and decide if it aligns with your business direction and vision.

Next, it’s important to understand where your patient population is spending their time online and devoting their attention. The marketing channels you focus on, including social, should align with the places where your patient population spends its most time.

5. Define Your Goals

Society’s familiarity with social media for personal use leads us to incorrectly think we can launch a successful clinic social campaign with little forethought and planning; however, this is rarely the case.

It’s important to spend time reviewing your marketing and business goals to identify how social media could fit into your clinic marketing mix. Taking a step back before jumping headlong into social will help you understand the direction and activities to undertake.

These questions can help you get started:

A. What sets you apart in your community and how do you communicate that difference?

B. Do you have staff who are not as busy as needed?

C. Are you launching new products or services? How do you plan to promote this to your local community?

D. Who are your word-of-mouth referrers? How are you connecting with them currently?

E. What specific practice areas do you want to educate the public about?

With a clear understanding of your short and long term priorities, you can start to assess the marketing activities and channels with the greatest impact.

6. Focus on Quality Content

There is no shortage of content on the internet to share- if anything, there’s too much, and often can be of questionable quality.

Since it is the clinic owner who is typically the voice of the clinic brand- people want to know what you know, and view the world as you see it.

With this in mind, be highly selective and share quality information that reinforces our knowledge as university-trained professionals and supports the perception of our profession.

To this end, here are a few tips:

A. Be selective – each piece of content considered should be of high quality and closely reflect best practice evidence. Every day, readers encounter mediocre and poor content, and physiotherapy clinics have an opportunity to be leaders in quality health care education.

B. Less information attractively displayed is more shareable – the general rule is that highly visual content is more frequently shared. Check out free online tools to help generate attractive pictures and quotations.

C. Strike a balance between curated content and custom-created content. Relying too much on one type of content will reduce viewer interest and engagement.

Top 7 Paid Social Media Hacks Of All Time

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It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out!

In today’s post, I’ll be counting down the top 7 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started!

1. Tweet Often, Only Promote Your Best Stuff

Some advertisers are tempted to promote a wide range of social content to “mix it up.” However, all this does is dilute the potential impact of your very best content – which is the only content you should ever pay to promote. (Note: check out this post about content advertising to learn more.)

Only promote your very best content. Not the “good” stuff, not even the “great” stuff – the very best. By “best,” I mean the stuff that is performing the best, so not just what you want to perform well, but the content that is already getting a lot of attention and engagement from your audience.

We knew this was a hot story, so we paid to promote it on Twitter. We spent a grand total of $250 to promote this tweet, which not only netted us 1,500 retweets, but more than 100,000 visitors! Obviously this represents insane ROI, so only promote your very best content – let other handles tweet useless fluff!

How to Find High-Engagement Tweets

The easiest way to identify high-engagement tweets is by exporting data from your Twitter Analytics dashboard.This allows you to examine the data for engagement metrics such as retweets, favorites, and replies, making it easy to see which tweets are hitting the mark. Those top-performers are the ones you want to amplify.

2. Increase Commercial Intent Using In-Market Segments

Social media advertising presents amazing opportunities for advertisers due to the enormous size of their audiences, but these platforms lack the kind of commercial intent offered by search ads. So what do we do? We narrow the field to users who are ready to buy by using in-market segments.

Facebook partners with data brokers to provide advertisers with detailed information on purchase histories of its users. This means that marketers can target increasingly granular audiences based on the things they’ve bought, places they’ve gone, and virtually anything else tied to their credit card statements. This allows us to create highly specific audience segments.

This gives me a potential Facebook audience of 6.1 million people! You can see how Facebook has partnered with Epsilon to access this kind of purchasing data, as well as a description of the audience segment and the source of the data. For more info visit SEO Agency in London

You can do something similar in Twitter, too. They actually use the same audience data as Facebook! Here’s another example, this time for a coffee retailer that’s going after people who’ve bought coffee as part of the behavioral profile data owned by Datalogix accessed by Twitter:You can target custom audiences as broad or as narrow as you like. Remember, though, that the more specific you get, the smaller the audience is likely to be.

3. Social Media Remarketing

Remarketing is absolutely essential for any marketer, but it’s even more important in paid social media campaigns. Given how much time people spend on social media, you’d be crazy not to be tracking visitors to your profiles who didn’t convert right away. However, remarketing on social is an entirely different ballgame than it is on the Google Display Network.

The first major difference is the visibility of remarketing ads. On the Display Network, the majority of remarketing ads are simply never seen:In fact, viewability of remarketing ads is less than 45% in some verticals. As you can see in the figure below, this is particularly brutal in categories such as Hobbies & Leisure:

One of the biggest reasons for this wide disparity in remarketing ad viewability is page position. For display remarketers, positioning is very important, as not all users will scroll to a part of the page where a remarketing ad is being shown:For social media remarketers, however, page position becomes irrelevant. There is no position one, position two etc., as people’s timelines just keep scrolling on and on, making positioning far less of an issue – and viewability much higher, which is great news!

A. Custom Website Audiences in Facebook

If you’re planning a remarketing campaign for Facebook, the way to do this is by using something called Custom Website Audiences. This is where you’ll specify the range of pages in your cookie pool for retargeting purposes.

B. Tailored Website Audiences in Twitter

Specifying the range of pages you want to include in your retargeting cookie pool is similar on Twitter. To do this, you’ll use Twitter’s Tailored Website Audiences funsocction:

C. Product Ads on Facebook

One of the coolest things about remarketing on Facebook is the ability to use product ads directly within Facebook. These are a lot like Google’s Shopping ads, and allow you to target visitors based on the purchasing history and shopping habits. They look really great, too!.This ad format is also a great way to capture people who’ve abandoned their shopping carts, but might be receptive to converting while they’re browsing social media in their downtime.

4. Insanely Powerful New Ad Formats

A. We talk a lot about funnels in marketing.

The funnel is dead. Over. Finished. Forget about it. It’s based on desktop usage, and using paid social media (which is overwhelmingly mobile), you can bypass the traditional marketing funnel entirely. How? By leveraging the new ad formats available on social media.

B. Facebook Call Buttons

Facebook offers Call buttons on its ads, allowing businesses that rely primarily on phone calls to skip the funnel completely and get to what really matters – that all-important phone call. This is especially useful for capturing mobile prospects, who aren’t going to bother filling out a web form or anything else while they’re browsing Facebook on their mobile device:

Call buttons are so powerful because phone calls are worth so much more to most businesses than details captured by a web form. On average, a phone call is three times as valuable a lead as any other type of inquiry, so make it as easy as possible for people to click and call you!

In addition, with more than 500 million people using Facebook exclusively on a mobile device, ad formats like this are hugely important. The same goes for Twitter – 80% of Twitter’s users are primarily on mobile devices, so why worry about conversion funnels that were designed for desktop search traffic years ago?

Don’t bother with pay-per-click marketing – get excited about pay-per-lead marketing and start leveraging the power of social ad formats to get rid of entire sections of the traditional funnel!

5. Free Clicks!

My all-time top paid social media hack has to do with free clicks. You want them, I want them, everybody wants them – and paid social delivers!This hack is sort of a variation on the buy-one-get-one principle, except you buy one click/like/retweet and often get three or more for free.

Let’s say you pay to promote a tweet. You’ll probably get at least one engagement with that tweet for your money. However, when one of your followers retweets, replies, or even favorites that tweet, it then shows up in their followers’ timelines, greatly expanding the number of impressions it receives – completely free!

In the example below, I paid something like $20 to promote a funny little piece of content on Twitter. Look at the number of paid impressions in yellow, and then compare that to the organic impressions in blue – I didn’t have to pay for any of that additional organic exposure, because my following did it for me by engaging with that tweet!

Another benefit of this approach is that it can net you additional followers. Since there’s so many ways to interact with sponsored posts on social media, quite often you’ll see an uptick in engagement with promoted posts and gain new followers or fans into the bargain!

6. Leverage the Power of Keyword Targeting and Hashtags

Firstly, Facebook doesn’t offer keyword targeting options, so this hack doesn’t apply to Facebook advertisers (you have to target specific interests). Twitter, on the other hand, is a goldmine for keyword targeting, but it works very differently on social than it does on Google search.

Let’s take a look at a comparison of keyword targeting on Google vs. Twitter:Keyword targeting on Google often feels like you’re marketing to robots – I call this “caveman English”. The keywords are rigid, blunt, and direct. Social keywords on Twitter are much more conversational, informational, and use hashtags. This can actually make targeting them feel more “natural,” as you can serve ads to users based on these conversational phrases that don’t feel as salesy as ads on Google. Also, it’s important to note that on Twitter, you’re targeting people who have used certain keywords in their Tweets, in addition to keyword searches on Twitter.

The Ridiculous Power of Hashtags

Hashtags are amazingly powerful to Twitter advertisers. They scream high user engagement, and make it ridiculously easy to target relevant users by topic or interest.

Take this tweet for example. Just by using the hashtag #gameofthrones, this tweet was retweeted almost 800 times! Sure, it might have gotten retweeted a bunch of times if I hadn’t used the hashtag, but there’s no way it would have gotten this much engagement without it.

Think carefully about keyword targeting on social, and don’t overlook the importance of hashtags! This combination can be awesomely powerful and generate incredible results. Note: to do this on Facebook, you would have to target people who were interested in Game of Thrones.

7. Demographic Targeting

Similar to custom audiences, you can (and should) be targeting custom audiences based on demographic data.

AdWords advertisers are no strangers to demographic targeting options, but Twitter and Facebook go a little deeper than Google does (for now), offering advertisers the choice to target users based on a whole bunch of different data points. You can target users based on level of education, household size, income, “life events” like getting married or the birth of your first kid, even net worth. In fact, there are over 2,000 of such options in Twitter and Facebook!

This is an example of just a handful of the demographic targeting options Twitter offers:Segmenting your audiences like this is a great way to make sure your ads are appearing in front of potential customers. Sure, you could carpet-bomb everyone on social media with your ads, but it’s better to be seen by the right people rather than all the people. This will help keep your engagement rates up and your cost per engagement down.

Setting Safety And Privacy Settings On Social media apps

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We share a wealth of information about ourselves on our social media platforms. We snap perfectly posed selfies, check in at happy hours, tweet at our friends, and announce the arrival of bouncing new babies. The benefits and joys of social media are numerous, but there are privacy risks to consider as well.

Social media users tend to overshare life details in order to feel connected to friends, family, and coworkers. But these private details can be used maliciously by cyberthieves to access sensitive accounts, create fraudulent identities, and compromise careers.

Teens and young adults can also experience the impact of oversharing. Sexting, cyberbullying, texting while driving, privacy concerns, and self-esteem issues are topics that need to be addressed and consistently monitored, and many parents admit to feeling ill-equipped when it comes to talking with their children about online sharing.

Below, the Center outlines steps that might help keep your most sensitive information safe on social media sites. Use these steps to help protect yourself and your loved ones online.

Facebook

Minimum age: 13

Facebook’s privacy settings let your child control who sees their posts and timeline.

Click or tap the padlock icon at the top of any page and this takes you to Privacy Shortcuts in the drop-down menu for further instructions. On the mobile app you will find it under More at the bottom of the screen.

Your child can also block someone (click or tap the padlock icon on the right side of their timeline, then select How do I stop someone from bothering me and type in their user name), and report abusive or offensive content (choose Report post after clicking the arrow to the right of the name of the person, or Report group by clicking on the three dots to the right of Notifications at the top). On mobiles and tablets, go to Privacy Shortcuts (see above) and then click on How do I stop someone from bothering me.

Instagram

Minimum age: 13

To set Instagram posts to private, your child should go to their profile by tapping the person icon. Then, tap the gear icon (iOS) or the three dots icon (Android) and turn on the Private Account setting.

Your child can also block and remove followers by tapping their user name, then the three dots icon and selecting Block User.

Snapchat

Minimum age: 13

Snapchat has two privacy settings, one for who can send your child Snaps and another for who can view their Stories. To change these privacy settings, tap the gear icon in the top right of the Profile screen to access Settings. To change Who Can Send Me Snaps within Settings, tap Send Me Snaps and choose from Everyone or My Friends. To change Who Can View My Stories within Settings, tap View My Story and select either Everyone, My Friends or Custom. Any changes will be saved when you press the back button.

To block someone, go to My Friends, tap on the name of the person you want to block, then the gear icon, which brings up a list of options. Click Block. For SEO Agency in London visit Vivid SEO

Twitter

Minimum age: no specific T&C but in their privacy policy they say that their services are not directed to people under 13.

Your child can choose to protect their tweets so they are only visible to the Twitter followers they have approved. On the Web, find Settings under your small profile pic, top right.

Go to Security Privacy settings, scroll down to the Tweet privacy section, tick the box next to Protect my Tweets and click the blue Save button. On a smartphone, go to Me, tap on the gear icon (iOS) or overflow icon (Android), select Settings and choose the account you’d like to edit. Then, for iOS devices, go to Protect my tweets and tap On and for Android devices, go to Other and tick the Tweet privacy box.

To block someone on the website and mobile, click on their tweet, select the three dots icon, then click Block. You can also Report a user or comment here.

YouTube

Minimum age: 13 for an account, no minimum to watch videos

YouTube is very popular with children of all ages. You can watch videos without creating an account or (over 13s only) log in with a Google account to upload videos, comment and vote.

If you’re worried about your child watching inappropriate content on YouTube, you can set up Restricted Mode. From your computer or tablet, click on the drop-down menu at the bottom of any page on YouTube and select ‘On’. To prevent your child from making changes, lock Restricted Mode for that particular browser – you’ll need a YouTube account to do this.

To access Restricted Mode on mobile, you’ll need to go to the Menu and look under Settings.

YouTube also allows you to flag, report and block videos, comments and accounts. To block or report a user, go to their channel, click About, click the flag icon and choose from the drop-down menu.

To report a video, click on More and select Report. For SEO Services in London visit cmap.org.in

To report a comment on a video, hover over the comment, click the arrow in the top right corner and use the Report spam or abuse link.

YouTube Kids

YouTube Kids is designed for children aged 12 and under

Google recently launched the YouTube Kids app, designed to offer only child-friendly content. You can’t make comments or upload your own videos to YouTube Kids.

Parents can also turn off the search feature and set a time limit for how long their children can browse.

All the videos on YouTube Kids should be appropriate for children, but if you come across something you think has made it through by mistake, you can report it. Tap the menu icon at the top of the video player, choose Report and then choose Yes.

Pinterest

Minimum age: 13

Pinterest is a service for sharing and organising images, videos and other media. Users upload their own content (called Pins) to their Pinboards. They can also save (or pin) other media that shows up in their Pin feed to their Pinboards.

To keep a Pinboard from showing up to search engines, under your name at the top of Pinterest, click the gear icon, Edit settings, and change Search Privacy from No to Yes. Click Save settings to confirm the change.

You can’t completely hide your Pinterest profile from other users, but you can make specific Pins private by putting them on a secret Pinboard. Secret boards are only visible to you unless you give other users permission to view them.

Tumblr

Minimum age: 13

Tumblr is a blogging platform popular with young people. It’s especially popular with photo bloggers, but you can post and re-blog all different types of content.

Tumblr lets you create additional blogs in addition to your primary blog (the original, first one you create when you sign up to Tumblr). Your primary blog has to stay public, but you can make secondary blogs private, meaning other users will need a password to look at them. Secondary blogs don’t have access to some of Tumblr’s social features.

To report something on Tumblr, go to https://www.tumblr.com/abuse and fill out the form.

You can add someone who’s bothering you on Tumblr to your Ignored Users list by going to the list of blogs you’re following and clicking block users.

Follow the link to your blog settings page, scroll to the bottom, enter the name of the Tumblr you’d like to block in the Blocked Tumblrs box and click block.

Skype

Minimum age: Skype says its software is not intended for, or designed to attract, users under 13s

The video messaging service does allow users to block or report someone but there is no report button to click on while making a call.

Desktop: Sign in and click on Contacts in the side menu and then, to the right, click Skype. Find the contact you want to block. Right-click the contact’s name (on a Mac, ctrl click) and choose Block… You are also offered the option to Report abuse from this person. Click this if you wish to alert Skype to the user’s actions.

Mobile (OS): Go to Search at the top of the screen and tap on the contact’s name you’d like to block. In the drop-down menu, tap View profile. Select either Block or Remove contact. You may need to scroll down to see it.

Mobile (Android): To block a contact: Start Skype. Go to People, tap and hold the contact you’d like to block. Tap Block contact, then tap OK.

Gmail

Minimum age: 13*

Gmail is Google’s email service. It’s very popular, including with teens. If your child uses Gmail, they should make sure they’ve set a strong password and shouldn’t share it with anyone.

If your child receives any suspicious messages via Gmail (like emails that ask for personal or financial information), they can report them to Google. Click on the arrow next to the reply button and select Report phishing. You can also report spam or block a particular email address from contacting you.

*It’s worth noting that Google also offers Apps for Education, an add-free version of lots of their popular services (like Gmail, Calendar and Drive) for use in schools. If your child’s school uses Google Apps for Education they can have a school Gmail account even if they’re under 13, although the school should get parental consent.

Some Of The Top 5 Social Media Holiday Tips

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It is hard to believe that the holiday season is right around the corner and with that comes one of the biggest spending times of the year for consumers. For this reason, now is the time to start brainstorming about your holiday marketing strategy and get your social media feeds ready to go!.Below are some holiday marketing ideas to help you stand out in the sea of social media and really engage with your customers this upcoming holiday season.

Are Your Business’ Social Media Outlets Ready For the Holidays?

Christmas is a week away, and that means that businesses all over are trying to keep up with the holiday rush! Regardless of the rush, as a business you need to ensure you are publicly presenting an image of festive cheer in addition to being there to help your customers who have gifts to buy, meals to plan and family to take care of in order to get everything done on time! According to Mashable, 65% of shoppers turn to social media to find the perfect gift, and, when they do, you need to make sure that you are there to help them out. For Digital Marketing Companies Check Vivid Digital

Here are 5 tips to help you get started are as follows :

1. Decorate your social media

Nothing says holiday cheer like the right decorations, so make sure you get your social media accounts decked out too! Change your cover photo to something that reflects the holiday season. You can go all out or simply give your logo a festive twist.

2. Create holiday engagement

The holidays are a great time to get people talking about your products and your business. Encourage comments and shares from your fans by posting holiday related content.

For example, post an image of your company’s Christmas tree. Then ask fans to share an image of their tree.

3. Think visual

Do you have seasonal products? Make sure you post them on your social media sites, and ensure you add call to action! Make sure you post them with seasonal sentiment, as this will help make them more engaging. A call to action will help bring your company’s name to the forefront of your customers’ minds during this busy time.

4. Holiday competitions

People love businesses that give back, and the holiday season is one of the best times of the year to show your giving side. Holiday competitions give you a great way to get your business noticed and show your customers you understand the spirit of giving. For SEO Agency in London visit here

For example, give away gift cards to help customers plan their holiday meals or buy their stocking stuffers. You can ask them to share their favorite recipe or a picture of a holiday tradition.

5. Check out what’s trending

The holiday season is the most high-stakes time of the year for businesses. Make sure you get the most exposure possible by checking what’s currently trending on social media, so you can tailor your message accordingly. Just make sure you jump on a trending topic that makes sense for your business. Your message should be relevant and fit in organically with the conversation going on.

Overall, the holiday season is a busy time for both customers and businesses, so make sure you have a strong social media strategy to increase the chances of reaching your customers. In addition, customers are turning to social media to ask questions and report problems, so make sure you are dealing with all the inquires in a timely matter. Don’t forget making customers happy at this time of the year is a top festive priority.