Tag: Digital Marketing

What’s The Difference Between A Social Media Strategy And A Social Media Plan

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A social media strategy is the foundation that your social media plan refers back to for guidance.A social media strategy draws a big-picture blueprint of the approach you’ll take to succeed with your social media efforts. It’s rooted in research and goal-setting. Think of it as a long-term resource guide that isn’t meant to be changed or adjusted. You’ll refer back to it often.A social media plan puts your strategy into action. It’s a detailed report (like a giant “to do” list) that you’ll follow as you launch and nurture your social platforms. Unlike a strategy, your plan will change and grow as you test, measure, and adjust along the way.

Let’s get started creating your social media strategy.

1. Decide How to Measure Results

When and how will you test the effectiveness of your social media efforts?

Keep in mind that social media isn’t just fun and games. You’ve set specific goals and will want to keep a close eye on the results so you can test and adjust your plan along the way.Many of the post scheduling software also includes analytics and insights so you can measure the success of your social media channels.If you’re not sure how to use social media analytics, spend an afternoon learning how to measure your social media success. You’ll discover how to:

A. Adjust your content for more activity and interaction

B. Gain insights into your audience

C. Calculate your cost per customer

2. Gather Your Resources

Don’t go it alone! Tools, automation, and company employees can save you time and make creating a social media strategy fun.First, compile a list of software that will help you create better content and schedule your posts ahead of time.There are many tools and resources (some are free) that can supercharge your social media success. Below is a list of what you’ll need to get started, along with a couple popular choices in each category. A simple Google search will offer many more options. SEO Companies in London visit Vivid SEO

A. Images: Pexels, Pixabay

B. Artwork: Canva, Pablo

C. Videos: Create them from scratch, offer animated explainer videos, or create GIFs

D. Post scheduling software: Hootsuite, Sprout Social

Explore other easy-to-use tools to create images for social media.

Next, put together your human team.

If you’re flying solo, budget your time and set your goals accordingly. Be consistent and targeted in your approach.If you’re part of a company, think about which employees might be able to help out. Learn more about the secret talents and passions of everyone in your company. Do you have any:

A. Artists

B. Photographers

C. Video creators

D. Writers

E. Social media influencers

F. Quick-witted comedians

G. Outgoing personalities that might be good at chatting

H. Insomniacs who can respond to comments and police for spam during the night shift

I. Imagine how much easier things will be if everyone contributes on a consistent basis.

3. Create a Content Outline

Decide what type of media you’ll share and how you will publish it.

What type of content will you share?

Here are some questions to ask yourself as you make this decision:

A. How can you help your customers? What type of content can you publish that’s helpful to your audience and relative to your business?

B. How can you entertain or hold the interest of your audience? Do they love videos, devour long articles, crave new data, or jump at the chance to voice their opinion?

C. What types of media (videos, articles, stunning images, polls, etc.) will you use?

Keep your goals and customer insights in mind as you map your content plan.

Check your content for relevancy every step of the way. Publishing random content just to get attention isn’t going to improve your sales or SEO. Be sure your content supports your product or service in some way.

4. Choose Your Social Media Platforms

Which social media platform or platforms will you focus your efforts on?

Now that you’ve identified your goals and conducted competitor research, you’re ready to decide which social media platforms will be a smart choice for your business. Try to pick one as a priority to start. You can grow into more over time.

5. Research Your Audience and Competitors

Find out what’s working in your industry and what keeps your audience engaged. For Digital Marketing Agency Check here

The marketing survey mentioned earlier found that:Try researching the 4 main channels. Instagram is one of the fastest-growing social networks, so you might want to spend some time there too. Try to find out:

What channels work best for your competitors?

A. What type of content is getting the most response with their audience – simple text, articles, videos, images, quotes, or surveys?

B. What’s the personality of their audience? Do they prefer inspirational quotes or images over informative articles? Do they like to answer questions that let C. them voice opinions?

When your research is complete, ask yourself 2 questions:

A. What are some of the strategies and tactics your competitors are using that might help you achieve the goals you set in step 1?

B. Do your goals line up with what’s working in your industry, or do you need to adjust them?

6. Set Your Social Media Goals

What are the most important things you’d like to achieve through social media?

Most companies want to increase engagement and leads with their customers for the ultimate goal of higher conversion rates (more sales).If you’re a B2C company then some of your goals might include audience growth, engagement, brand awareness, customer loyalty, and community.

B2B companies may have similar goals but often lean toward building professional relationships and developing niche awareness.Learn how to optimize your social media strategy for these goals with 7 powerful tips.

What will your area of focus be? Think about your company’s goals and website, and try to set realistic milestones that are:

A. Specific (think in numbers)

B. Measurable (measure in numbers)

C. Attainable (don’t expect 2 million likes or a 50% sales jump overnight)

D. Realistic (don’t choose too many goals and do start small)

E. Timely (be sure to put your goals into a timeframe so you can analyze and adjust)

The final step before launching your social media channels is the planning phase. This is where you decide what, where, and when to post. You’ll assign tasks to your team and fill out social profiles.Before you begin creating a social media plan, take a week or so to let your strategy sink in. Remember, your formal social media strategy is a guide that keeps you on track as you move into the planning and execution stages. You want to avoid changing your strategy once the planning phase begins.

What Is The Ideal Site Structure For SEO & How to Optimize your Site Structure For SEO ?

Before we go into the details on how you can optimize your site structure, let’s first understand what we want to achieve. What is the ideal site structure of a website?

The actual structure of a site, is strongly related with the type of content a website offers. If we are to divide website types into groups, we will end up with four major groups:

. Blogs

. Corporate Websites

. News Websites

. eCommerce Websites (Selling either products or services online)

Ideal site structure of a blog

Besides the home page and the other pages like about us, contact us etc., blog posts should be grouped into categories according to relevancy.For example, if you have a food blog publishing different kinds of recipes, you can create several categories based on the type of recipes i.e. Italian recipes, vegetarian recipes, Chinese recipes etc. Digital Marketing Services in Hyderabad visit Vivid Digital

Ideal site structure of a small business / corporate website

The main purpose of a small business / corporate website is to provide more information about the business, it’s products, services and departments.Notice that you have a main category for departments and a main category for the blog with several sub-categories.

Ideal site structure of a news website

A news website such as an online magazine can group content into a number of categories based on the type of content and when it was published.This structure can help both search engines and users find what they want either by visiting the category of interest or navigating through the content by date.

Ideal site structure for an ecommerce website

The site structure of an ecommerce website can be a bit more complicated than other types of websites especially when it offers a number of different products.On top of the structure we have the homepage and then the content grouped into several categories.There is no limitation as to the number of categories or subcategories you can create but a rule of thumb is not to create more than 3 levels of depth in your hierarchy.In other words, each product should be accessed from the homepage in less than 3 clicks. This makes indexing faster and easier to understand by crawlers and it’s also friendlier for users.

How to Optimize your Site Structure

Now that you have an idea of what is the ideal structure of a website, let’s examine how you can practically build a good structure for your website. Here are the steps:

. Plan your site structure in advance

. Use categories to group related content

. SEO Optimize your categories

. Use HTML and CSS for navigation

. Make use of breadcrumb menus

. Create an SEO Friendly permalink structure

. Pay attention to your internal link structure

. Create a sitemap for users

Plan your site structure in advance

For new websites

If you are starting a new website then it’s easy to plan the site structure in advance. From experience, this step is overlooked by many web designers and webmasters.They tend to concentrate on the visual aspect of a website without taking into account the structure.The best way to approach this is to use the above ‘ideal structures’ as your guides and adjust them according to your needs. What you need to have in mind is the following:

Your website should have a hierarchical structure –

The focal point is the homepage and then all other pages should be grouped into categories based on their type.For example, blog posts should be grouped into blog categories and placed under the ‘Blog’. News articles can be grouped by published date. If you are offering services, these can be grouped under services. For SEO Agency Check here

Try to think what the best grouping from a user’s perspective is. Run some scenarios and try to replicate the steps taken by users to find a product or article on your website. If you can make this process easy enough for them, then it will be for search engines too.

Your hierarchy should be no more than 2 or 3 levels deep –

Don’t overcomplicate your site hierarchy but keep it simple. All pages of your website have to accessible from the homepage in less than 3 clicks.For example, if you are running an online shop then a user should be able to visit a specific product page in less than 3 clicks. This translates to:

. Homepage (1 Click)

. Product Category (2 clicks)

. Product Subcategory (3 clicks)

. Product page

For Existing websites

If you already have a website that it’s indexed by Google and has some rankings, then don’t start changing you site structure as this may have a negative impact on your rankings. There is a procedure to follow. Keep reading and we will get to this below.

The Basics Of On-Page SEO To Help Search Engines

To step in the process is to optimize your pages and content. Your goal at this stage is to help search engines understand the context of your content and for which keywords you want to rank for.

The on-page SEO process can be broken down into two parts:

  • Optimizing page properties like the page title, page headings etc.
  • Content optimization

On-Page SEO Optimization

As the name implies, on-page SEO has to do with settings / rules that are applicable on a page level.

The most important on-page SEO factors are:

Page title 

Each and every page of your website needs to have a unique title. The title of the page was a very important SEO factor since the beginning of Google, and it is important today.The page title is what users see in the search results and the first element that crawlers read.A good title should be interesting for the users to click, descriptive of the page content and to have keywords that users (and search engines) can recognize. For Digital Marketing Services Check Vivid Digital

Page Description (Meta Description) –

The meta description is not visible to users but may be shown in the search results if it’s chosen by Google.The meta description of the page is a short summary of the page and unlike the meta-keywords (mentioned above), they are taken into account by search engines.

Main heading (H1) –

Besides the page title, another important on-page SEO element is the main page heading.In the HTML language, this is the <h1> tag of a page. Good SEO practices dictate that a page should only have one h1 tag.Sub headings (H2, h3) – Besides the H1, a post or page needs to have multiple sections to make it easier to read by users. The use of headings should be done hierarchical. In other words, the main title is H1 and then subheadings can be H2 or H3. Look at this guide for example and see how I used the different headings to make this really long post easier to read.

Optimization of images, audio and video –

Not all content is text. A website can also publish videos, audio (podcasts) and images.Google cannot easily understand what an image is all about or what kind of content is presented in a video.To make their job easier, there are some SEO rules to follow to make your images and other multimedia elements SEO friendly.

For example, when adding an image to a page, you can make use of the ALT text to describe the image in words. Search engines when they find the image, they will read the ALT text and add it to the appropriate category in their index.

Content Optimization (Content SEO)

Content optimization is all about the content and this is stage where you should spend most of your attention.There is a saying in SEO, ‘Content is King’ and this is tightly related with the reason Google has become so successful.Google has a very simple mission “to provide users with high quality results so that they can come back for more searches”.This means that if your content is not king, you will not survive from the quality checks made by the Google algorithms during the ranking process.

Even though your content is not going to be read by humans but by computer bots, their process is so advanced that they can easily identify good content from low quality content.To do this they use a number of signals including how users interact with the search results but I won’t go into the details here since it can become really confusing for beginners.What you need to understand at this stage is that the quality of your content is the most important ranking factor of all.A website with great content can do well in search with or without SEO. SEO Agency in Hyderabad visit here

What do we mean by quality content?

High quality content has the following characteristics:

  • It is unique for the particular web site and has not be published online before.
  • It’s thorough and explains a topic in detail. Take the guide you are reading now as an example. It’s 9000+ words long and covers SEO basics from start to finish.
  • It is well formatted and not just words thrown on a page.
  • It’s unbiased and tells both sides of a story
  • It’s authoritative based on experience, research studies and data.
  • It’s SEO friendly.