Tag: Digital Marketing

Setting Safety And Privacy Settings On Social media apps

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We share a wealth of information about ourselves on our social media platforms. We snap perfectly posed selfies, check in at happy hours, tweet at our friends, and announce the arrival of bouncing new babies. The benefits and joys of social media are numerous, but there are privacy risks to consider as well.

Social media users tend to overshare life details in order to feel connected to friends, family, and coworkers. But these private details can be used maliciously by cyberthieves to access sensitive accounts, create fraudulent identities, and compromise careers.

Teens and young adults can also experience the impact of oversharing. Sexting, cyberbullying, texting while driving, privacy concerns, and self-esteem issues are topics that need to be addressed and consistently monitored, and many parents admit to feeling ill-equipped when it comes to talking with their children about online sharing.

Below, the Center outlines steps that might help keep your most sensitive information safe on social media sites. Use these steps to help protect yourself and your loved ones online.

Facebook

Minimum age: 13

Facebook’s privacy settings let your child control who sees their posts and timeline.

Click or tap the padlock icon at the top of any page and this takes you to Privacy Shortcuts in the drop-down menu for further instructions. On the mobile app you will find it under More at the bottom of the screen.

Your child can also block someone (click or tap the padlock icon on the right side of their timeline, then select How do I stop someone from bothering me and type in their user name), and report abusive or offensive content (choose Report post after clicking the arrow to the right of the name of the person, or Report group by clicking on the three dots to the right of Notifications at the top). On mobiles and tablets, go to Privacy Shortcuts (see above) and then click on How do I stop someone from bothering me.

Instagram

Minimum age: 13

To set Instagram posts to private, your child should go to their profile by tapping the person icon. Then, tap the gear icon (iOS) or the three dots icon (Android) and turn on the Private Account setting.

Your child can also block and remove followers by tapping their user name, then the three dots icon and selecting Block User.

Snapchat

Minimum age: 13

Snapchat has two privacy settings, one for who can send your child Snaps and another for who can view their Stories. To change these privacy settings, tap the gear icon in the top right of the Profile screen to access Settings. To change Who Can Send Me Snaps within Settings, tap Send Me Snaps and choose from Everyone or My Friends. To change Who Can View My Stories within Settings, tap View My Story and select either Everyone, My Friends or Custom. Any changes will be saved when you press the back button.

To block someone, go to My Friends, tap on the name of the person you want to block, then the gear icon, which brings up a list of options. Click Block. For SEO Agency in London visit Vivid SEO

Twitter

Minimum age: no specific T&C but in their privacy policy they say that their services are not directed to people under 13.

Your child can choose to protect their tweets so they are only visible to the Twitter followers they have approved. On the Web, find Settings under your small profile pic, top right.

Go to Security Privacy settings, scroll down to the Tweet privacy section, tick the box next to Protect my Tweets and click the blue Save button. On a smartphone, go to Me, tap on the gear icon (iOS) or overflow icon (Android), select Settings and choose the account you’d like to edit. Then, for iOS devices, go to Protect my tweets and tap On and for Android devices, go to Other and tick the Tweet privacy box.

To block someone on the website and mobile, click on their tweet, select the three dots icon, then click Block. You can also Report a user or comment here.

YouTube

Minimum age: 13 for an account, no minimum to watch videos

YouTube is very popular with children of all ages. You can watch videos without creating an account or (over 13s only) log in with a Google account to upload videos, comment and vote.

If you’re worried about your child watching inappropriate content on YouTube, you can set up Restricted Mode. From your computer or tablet, click on the drop-down menu at the bottom of any page on YouTube and select ‘On’. To prevent your child from making changes, lock Restricted Mode for that particular browser – you’ll need a YouTube account to do this.

To access Restricted Mode on mobile, you’ll need to go to the Menu and look under Settings.

YouTube also allows you to flag, report and block videos, comments and accounts. To block or report a user, go to their channel, click About, click the flag icon and choose from the drop-down menu.

To report a video, click on More and select Report. For SEO Services in London visit cmap.org.in

To report a comment on a video, hover over the comment, click the arrow in the top right corner and use the Report spam or abuse link.

YouTube Kids

YouTube Kids is designed for children aged 12 and under

Google recently launched the YouTube Kids app, designed to offer only child-friendly content. You can’t make comments or upload your own videos to YouTube Kids.

Parents can also turn off the search feature and set a time limit for how long their children can browse.

All the videos on YouTube Kids should be appropriate for children, but if you come across something you think has made it through by mistake, you can report it. Tap the menu icon at the top of the video player, choose Report and then choose Yes.

Pinterest

Minimum age: 13

Pinterest is a service for sharing and organising images, videos and other media. Users upload their own content (called Pins) to their Pinboards. They can also save (or pin) other media that shows up in their Pin feed to their Pinboards.

To keep a Pinboard from showing up to search engines, under your name at the top of Pinterest, click the gear icon, Edit settings, and change Search Privacy from No to Yes. Click Save settings to confirm the change.

You can’t completely hide your Pinterest profile from other users, but you can make specific Pins private by putting them on a secret Pinboard. Secret boards are only visible to you unless you give other users permission to view them.

Tumblr

Minimum age: 13

Tumblr is a blogging platform popular with young people. It’s especially popular with photo bloggers, but you can post and re-blog all different types of content.

Tumblr lets you create additional blogs in addition to your primary blog (the original, first one you create when you sign up to Tumblr). Your primary blog has to stay public, but you can make secondary blogs private, meaning other users will need a password to look at them. Secondary blogs don’t have access to some of Tumblr’s social features.

To report something on Tumblr, go to https://www.tumblr.com/abuse and fill out the form.

You can add someone who’s bothering you on Tumblr to your Ignored Users list by going to the list of blogs you’re following and clicking block users.

Follow the link to your blog settings page, scroll to the bottom, enter the name of the Tumblr you’d like to block in the Blocked Tumblrs box and click block.

Skype

Minimum age: Skype says its software is not intended for, or designed to attract, users under 13s

The video messaging service does allow users to block or report someone but there is no report button to click on while making a call.

Desktop: Sign in and click on Contacts in the side menu and then, to the right, click Skype. Find the contact you want to block. Right-click the contact’s name (on a Mac, ctrl click) and choose Block… You are also offered the option to Report abuse from this person. Click this if you wish to alert Skype to the user’s actions.

Mobile (OS): Go to Search at the top of the screen and tap on the contact’s name you’d like to block. In the drop-down menu, tap View profile. Select either Block or Remove contact. You may need to scroll down to see it.

Mobile (Android): To block a contact: Start Skype. Go to People, tap and hold the contact you’d like to block. Tap Block contact, then tap OK.

Gmail

Minimum age: 13*

Gmail is Google’s email service. It’s very popular, including with teens. If your child uses Gmail, they should make sure they’ve set a strong password and shouldn’t share it with anyone.

If your child receives any suspicious messages via Gmail (like emails that ask for personal or financial information), they can report them to Google. Click on the arrow next to the reply button and select Report phishing. You can also report spam or block a particular email address from contacting you.

*It’s worth noting that Google also offers Apps for Education, an add-free version of lots of their popular services (like Gmail, Calendar and Drive) for use in schools. If your child’s school uses Google Apps for Education they can have a school Gmail account even if they’re under 13, although the school should get parental consent.

Some Of The Top 5 Social Media Holiday Tips

SEO Company in Hyderabad visit Vivid Digital

It is hard to believe that the holiday season is right around the corner and with that comes one of the biggest spending times of the year for consumers. For this reason, now is the time to start brainstorming about your holiday marketing strategy and get your social media feeds ready to go!.Below are some holiday marketing ideas to help you stand out in the sea of social media and really engage with your customers this upcoming holiday season.

Are Your Business’ Social Media Outlets Ready For the Holidays?

Christmas is a week away, and that means that businesses all over are trying to keep up with the holiday rush! Regardless of the rush, as a business you need to ensure you are publicly presenting an image of festive cheer in addition to being there to help your customers who have gifts to buy, meals to plan and family to take care of in order to get everything done on time! According to Mashable, 65% of shoppers turn to social media to find the perfect gift, and, when they do, you need to make sure that you are there to help them out. For Digital Marketing Companies Check Vivid Digital

Here are 5 tips to help you get started are as follows :

1. Decorate your social media

Nothing says holiday cheer like the right decorations, so make sure you get your social media accounts decked out too! Change your cover photo to something that reflects the holiday season. You can go all out or simply give your logo a festive twist.

2. Create holiday engagement

The holidays are a great time to get people talking about your products and your business. Encourage comments and shares from your fans by posting holiday related content.

For example, post an image of your company’s Christmas tree. Then ask fans to share an image of their tree.

3. Think visual

Do you have seasonal products? Make sure you post them on your social media sites, and ensure you add call to action! Make sure you post them with seasonal sentiment, as this will help make them more engaging. A call to action will help bring your company’s name to the forefront of your customers’ minds during this busy time.

4. Holiday competitions

People love businesses that give back, and the holiday season is one of the best times of the year to show your giving side. Holiday competitions give you a great way to get your business noticed and show your customers you understand the spirit of giving. For SEO Agency in London visit here

For example, give away gift cards to help customers plan their holiday meals or buy their stocking stuffers. You can ask them to share their favorite recipe or a picture of a holiday tradition.

5. Check out what’s trending

The holiday season is the most high-stakes time of the year for businesses. Make sure you get the most exposure possible by checking what’s currently trending on social media, so you can tailor your message accordingly. Just make sure you jump on a trending topic that makes sense for your business. Your message should be relevant and fit in organically with the conversation going on.

Overall, the holiday season is a busy time for both customers and businesses, so make sure you have a strong social media strategy to increase the chances of reaching your customers. In addition, customers are turning to social media to ask questions and report problems, so make sure you are dealing with all the inquires in a timely matter. Don’t forget making customers happy at this time of the year is a top festive priority.

5 Things You Should Not Do In Social Media Marketing

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If you search the Web, you can find many tips on social media marketing, especially those that are related to site promotion and communication aspects. However, some marketers, especially the beginners, make mistakes which may affect both marketing and the business itself negatively. Therefore, here are some pieces of advice of what should NOT be done:

Here are some of the things should not be done:in social media are as follows :

1. Do Not Make Anyone Buy Anything

It is well-known, that people do not like when they are being pushed to something. It is always better to create those conditions, on which the person understands, that this or that good or service is almost vital. Thus, you should not try selling anything, but describe your services so, that those people who come around your announcement make their own clear decision, that they cannot live without your company and finally buy your product/service. Check For Digital Marketing Agency Check Vivid Digital

2. Do Not Ignore Comments

When you are posting something, do not forget to respond to comments, other users may leave. Social media marketing is about communication, so it is not enough to just announce something – you need to be able to discuss it. If a comment is positive – express your appreciation and maybe provide some more details. If you face some criticism in the comment – take it serious but without bias; try to find an argument to support your opinion.

3. Do Not Spamvertize

When you are promoting your company it is essential to put up information about who you are, what you are and what you deal with. However, this should not look like you are just spamming to attract more visitors, who may not even be interested in your products or services.

Therefore, any links and company information you may place in your blog or forum post (and especially on a 3rd party blog or forum) should be useful for the target users, as it will help you to communicate with them and build business relationships. Additionally, the links should have clear comments on them, stating and specifying what exactly the visitor is going to learn. For SEO Companies in London visit here

4. Do Not Overdose With Promos

If you launched some promo recently or released some kicking discount and haven’t gained any increase in sales yet – do not hurry up with new promos and discounts. It is first of all important to understand why it is actually happening so.

There may be many reasons: the promotion didn’t reach the target audience; there are companies, whose prices are lower even than your discounted ones; other companies offer better conditions, though their price may be higher, etc. It is advisable to find the root cause of that problem; otherwise you will keep reducing prices what will first of all make you look like your business is having some issues and will make your potential clients to wait for newer promos and lower prices.

5. Do Not Try Sitting on Several Chairs

If you have just started promoting your company on Twitter, Facebook or any other similar resource, do not rush to occupy another one, without having a significant number of followers/fans/etc. Nowadays everyone has accounts on different social networks, so if you have enough interested persons on one social medium, it won’t be a problem to draw those people attention to another page you launch. On the other hand, you will not waste time on bringing several sites to the top simultaneously.

Social media marketing is a serious business, and all businesses have rules. If you do not break those above, and do not do things, which may scare your clients away or shatter your confidence, you may reach much success in what you are doing. Just stay positive and open for discussions and you will watch hundreds of new people becoming your associates.

What Is Social Media Marketing & Why Businesses Are Using Social Media Marketing

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Roberts & Zahay (2013) define Social Media Marketing (SMM) as an activity in which businesses and organisations interact with their customers through selected social media platforms in order to communicate and collaborate in ways that lead to achievement of marketing and business goals. We live in a society where we have been connected and influenced by social media. The evolving environment of social media is becoming an increasing part of companies’ marketing communication. Businesses use social media as communication to enhance customer relationships, support sales and build their brands.

There are some significant benefits that social media brings to businesses, such as cost efficiency, broad visibility, narrow visibility, Pulse of the market, increased trust, self-made community and increased revenue. A successful SMM is not only a carefully planned strategy but also integrated into the firm’s business strategy. There are many opinions on this topic, a framework (Robert & Zahay 2013) will be used to analyse this scenario. For Digital Marketing Agency Check Vivid Digital

1. Setting SMART goals that aligns with marketing communication strategies

This step wasn’t in the original frame work, however, we have established in a post (week 3 blog entry) that organisations have no way to measure the social media performance without setting a SMART goal, they are Specific, Measurable, Attainable, Relevant and Time-bound (LePage & Newberry 2018) similarly, York (2018) also believes that goal setting is a crucial and fundamental element of business strategy. Take my friend Mike’s case, one of his goals is: increasing brand awareness by 10% before 20th October 2018 on Instagram.

2. Engaging your audience

Communication needs to be engaging to be effective. As a new business in a saturated market, Mike’s business should pick an extra two (he already has a FB account) platforms and do them well instead of trying to take all social space because social media promotion it is hard to succeed with either too many or only one channel (Robert & Zahay 2013, p.234). I suggested Mike use Instagram, Facebook and YouTube to reinforce the content, particularly, using relationships with external partners who can guide the conversation, such as personal recommendations from influencers or celebrities. They will refer directly to a particular product because fitness is a visual industry, we suggested that he distribute his products to some influencers who are suitable for this brand and ask them to post pictures on their Instagram feed using #brandname.

3. Listening to the target audience

Marketers and business owners must listen to their customers to identify the social habits of their defined target market. Knowing the target audience and how to make connection with them is the key to creating content that they will like, share or comment on. In Mike’s case, both women and men are sports fans these days. The key segment element here is lifestyle and interests, not demographics (Robert & Zahay 2013, p. 230). For SEO Services in London visit here

4. Communicating with your audience in social space

Target audiences are likely to interact with a business if it communicates in ways that meet their needs and expectations. Johnson (2018) states that creating high-quality content is always important. I recommend Mike keeps an eye on how many users are tweeting or hashtaging his competitors’ brand name to understand what’s expected by consumers in his industry and use this way to communicate with them. By doing this, he can also discover some opportunities. For example, maybe one of his competitors is dominant on Instagram, but only put a little effort into Facebook or Twitter. In this case he should try to win fans from the platform where his target audiences are not fully served. He will need to change one of his goals if he decides to change his approach and use different social media channels.

5. Collaborating with the brand

Businesses need to be responsive, put consistent effort and attention with honesty to lead consumers to collaborate with businesses in a dialog. Fitness is a virtual industry, using Videos and Ephemeral content such as creating Instagram and Facebook stories will provide the best engagement rate to collaborate with consumers. Wade (2018) states that 80% of all online consumer internet traffic will be taken over by video by 2020.

Digital marketing tools and the associated technology platforms change regularly, a great social media strategy needs to evaluate and adjust regularly to be able to optimise for any products and business.

Top 10 Tips Using Social Media to Boost Your Career

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Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following

Top 10 Tips Of Social media Which boost your career by doing the following;

1. Clean Up Your Social Media

Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha! Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio. For Digital Marketing Companies Check Vivid Digital  

2. Follow Publications in Your Industry

You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy. You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline.

3. Get a Professional Photo

Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.

4. Write a Personal Bio

Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.

5. Make Common Sense

Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.

6. Be an active follower

Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages, you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data. For SEO Agency in London visit here

7. Join a Group

There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job. All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

8. Stalk

Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.

9. Google Yourself

Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.

10. Look out for openings

A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!

What’s The Difference Between A Social Media Strategy And A Social Media Plan

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A social media strategy is the foundation that your social media plan refers back to for guidance.A social media strategy draws a big-picture blueprint of the approach you’ll take to succeed with your social media efforts. It’s rooted in research and goal-setting. Think of it as a long-term resource guide that isn’t meant to be changed or adjusted. You’ll refer back to it often.A social media plan puts your strategy into action. It’s a detailed report (like a giant “to do” list) that you’ll follow as you launch and nurture your social platforms. Unlike a strategy, your plan will change and grow as you test, measure, and adjust along the way.

Let’s get started creating your social media strategy.

1. Decide How to Measure Results

When and how will you test the effectiveness of your social media efforts?

Keep in mind that social media isn’t just fun and games. You’ve set specific goals and will want to keep a close eye on the results so you can test and adjust your plan along the way.Many of the post scheduling software also includes analytics and insights so you can measure the success of your social media channels.If you’re not sure how to use social media analytics, spend an afternoon learning how to measure your social media success. You’ll discover how to:

A. Adjust your content for more activity and interaction

B. Gain insights into your audience

C. Calculate your cost per customer

2. Gather Your Resources

Don’t go it alone! Tools, automation, and company employees can save you time and make creating a social media strategy fun.First, compile a list of software that will help you create better content and schedule your posts ahead of time.There are many tools and resources (some are free) that can supercharge your social media success. Below is a list of what you’ll need to get started, along with a couple popular choices in each category. A simple Google search will offer many more options. SEO Companies in London visit Vivid SEO

A. Images: Pexels, Pixabay

B. Artwork: Canva, Pablo

C. Videos: Create them from scratch, offer animated explainer videos, or create GIFs

D. Post scheduling software: Hootsuite, Sprout Social

Explore other easy-to-use tools to create images for social media.

Next, put together your human team.

If you’re flying solo, budget your time and set your goals accordingly. Be consistent and targeted in your approach.If you’re part of a company, think about which employees might be able to help out. Learn more about the secret talents and passions of everyone in your company. Do you have any:

A. Artists

B. Photographers

C. Video creators

D. Writers

E. Social media influencers

F. Quick-witted comedians

G. Outgoing personalities that might be good at chatting

H. Insomniacs who can respond to comments and police for spam during the night shift

I. Imagine how much easier things will be if everyone contributes on a consistent basis.

3. Create a Content Outline

Decide what type of media you’ll share and how you will publish it.

What type of content will you share?

Here are some questions to ask yourself as you make this decision:

A. How can you help your customers? What type of content can you publish that’s helpful to your audience and relative to your business?

B. How can you entertain or hold the interest of your audience? Do they love videos, devour long articles, crave new data, or jump at the chance to voice their opinion?

C. What types of media (videos, articles, stunning images, polls, etc.) will you use?

Keep your goals and customer insights in mind as you map your content plan.

Check your content for relevancy every step of the way. Publishing random content just to get attention isn’t going to improve your sales or SEO. Be sure your content supports your product or service in some way.

4. Choose Your Social Media Platforms

Which social media platform or platforms will you focus your efforts on?

Now that you’ve identified your goals and conducted competitor research, you’re ready to decide which social media platforms will be a smart choice for your business. Try to pick one as a priority to start. You can grow into more over time.

5. Research Your Audience and Competitors

Find out what’s working in your industry and what keeps your audience engaged. For Digital Marketing Agency Check here

The marketing survey mentioned earlier found that:Try researching the 4 main channels. Instagram is one of the fastest-growing social networks, so you might want to spend some time there too. Try to find out:

What channels work best for your competitors?

A. What type of content is getting the most response with their audience – simple text, articles, videos, images, quotes, or surveys?

B. What’s the personality of their audience? Do they prefer inspirational quotes or images over informative articles? Do they like to answer questions that let C. them voice opinions?

When your research is complete, ask yourself 2 questions:

A. What are some of the strategies and tactics your competitors are using that might help you achieve the goals you set in step 1?

B. Do your goals line up with what’s working in your industry, or do you need to adjust them?

6. Set Your Social Media Goals

What are the most important things you’d like to achieve through social media?

Most companies want to increase engagement and leads with their customers for the ultimate goal of higher conversion rates (more sales).If you’re a B2C company then some of your goals might include audience growth, engagement, brand awareness, customer loyalty, and community.

B2B companies may have similar goals but often lean toward building professional relationships and developing niche awareness.Learn how to optimize your social media strategy for these goals with 7 powerful tips.

What will your area of focus be? Think about your company’s goals and website, and try to set realistic milestones that are:

A. Specific (think in numbers)

B. Measurable (measure in numbers)

C. Attainable (don’t expect 2 million likes or a 50% sales jump overnight)

D. Realistic (don’t choose too many goals and do start small)

E. Timely (be sure to put your goals into a timeframe so you can analyze and adjust)

The final step before launching your social media channels is the planning phase. This is where you decide what, where, and when to post. You’ll assign tasks to your team and fill out social profiles.Before you begin creating a social media plan, take a week or so to let your strategy sink in. Remember, your formal social media strategy is a guide that keeps you on track as you move into the planning and execution stages. You want to avoid changing your strategy once the planning phase begins.

What Is The Ideal Site Structure For SEO & How to Optimize your Site Structure For SEO ?

Before we go into the details on how you can optimize your site structure, let’s first understand what we want to achieve. What is the ideal site structure of a website?

The actual structure of a site, is strongly related with the type of content a website offers. If we are to divide website types into groups, we will end up with four major groups:

. Blogs

. Corporate Websites

. News Websites

. eCommerce Websites (Selling either products or services online)

Ideal site structure of a blog

Besides the home page and the other pages like about us, contact us etc., blog posts should be grouped into categories according to relevancy.For example, if you have a food blog publishing different kinds of recipes, you can create several categories based on the type of recipes i.e. Italian recipes, vegetarian recipes, Chinese recipes etc. Digital Marketing Services in Hyderabad visit Vivid Digital

Ideal site structure of a small business / corporate website

The main purpose of a small business / corporate website is to provide more information about the business, it’s products, services and departments.Notice that you have a main category for departments and a main category for the blog with several sub-categories.

Ideal site structure of a news website

A news website such as an online magazine can group content into a number of categories based on the type of content and when it was published.This structure can help both search engines and users find what they want either by visiting the category of interest or navigating through the content by date.

Ideal site structure for an ecommerce website

The site structure of an ecommerce website can be a bit more complicated than other types of websites especially when it offers a number of different products.On top of the structure we have the homepage and then the content grouped into several categories.There is no limitation as to the number of categories or subcategories you can create but a rule of thumb is not to create more than 3 levels of depth in your hierarchy.In other words, each product should be accessed from the homepage in less than 3 clicks. This makes indexing faster and easier to understand by crawlers and it’s also friendlier for users.

How to Optimize your Site Structure

Now that you have an idea of what is the ideal structure of a website, let’s examine how you can practically build a good structure for your website. Here are the steps:

. Plan your site structure in advance

. Use categories to group related content

. SEO Optimize your categories

. Use HTML and CSS for navigation

. Make use of breadcrumb menus

. Create an SEO Friendly permalink structure

. Pay attention to your internal link structure

. Create a sitemap for users

Plan your site structure in advance

For new websites

If you are starting a new website then it’s easy to plan the site structure in advance. From experience, this step is overlooked by many web designers and webmasters.They tend to concentrate on the visual aspect of a website without taking into account the structure.The best way to approach this is to use the above ‘ideal structures’ as your guides and adjust them according to your needs. What you need to have in mind is the following:

Your website should have a hierarchical structure –

The focal point is the homepage and then all other pages should be grouped into categories based on their type.For example, blog posts should be grouped into blog categories and placed under the ‘Blog’. News articles can be grouped by published date. If you are offering services, these can be grouped under services. For SEO Agency Check here

Try to think what the best grouping from a user’s perspective is. Run some scenarios and try to replicate the steps taken by users to find a product or article on your website. If you can make this process easy enough for them, then it will be for search engines too.

Your hierarchy should be no more than 2 or 3 levels deep –

Don’t overcomplicate your site hierarchy but keep it simple. All pages of your website have to accessible from the homepage in less than 3 clicks.For example, if you are running an online shop then a user should be able to visit a specific product page in less than 3 clicks. This translates to:

. Homepage (1 Click)

. Product Category (2 clicks)

. Product Subcategory (3 clicks)

. Product page

For Existing websites

If you already have a website that it’s indexed by Google and has some rankings, then don’t start changing you site structure as this may have a negative impact on your rankings. There is a procedure to follow. Keep reading and we will get to this below.

The Basics Of On-Page SEO To Help Search Engines

To step in the process is to optimize your pages and content. Your goal at this stage is to help search engines understand the context of your content and for which keywords you want to rank for.

The on-page SEO process can be broken down into two parts:

  • Optimizing page properties like the page title, page headings etc.
  • Content optimization

On-Page SEO Optimization

As the name implies, on-page SEO has to do with settings / rules that are applicable on a page level.

The most important on-page SEO factors are:

Page title 

Each and every page of your website needs to have a unique title. The title of the page was a very important SEO factor since the beginning of Google, and it is important today.The page title is what users see in the search results and the first element that crawlers read.A good title should be interesting for the users to click, descriptive of the page content and to have keywords that users (and search engines) can recognize. For Digital Marketing Services Check Vivid Digital

Page Description (Meta Description) –

The meta description is not visible to users but may be shown in the search results if it’s chosen by Google.The meta description of the page is a short summary of the page and unlike the meta-keywords (mentioned above), they are taken into account by search engines.

Main heading (H1) –

Besides the page title, another important on-page SEO element is the main page heading.In the HTML language, this is the <h1> tag of a page. Good SEO practices dictate that a page should only have one h1 tag.Sub headings (H2, h3) – Besides the H1, a post or page needs to have multiple sections to make it easier to read by users. The use of headings should be done hierarchical. In other words, the main title is H1 and then subheadings can be H2 or H3. Look at this guide for example and see how I used the different headings to make this really long post easier to read.

Optimization of images, audio and video –

Not all content is text. A website can also publish videos, audio (podcasts) and images.Google cannot easily understand what an image is all about or what kind of content is presented in a video.To make their job easier, there are some SEO rules to follow to make your images and other multimedia elements SEO friendly.

For example, when adding an image to a page, you can make use of the ALT text to describe the image in words. Search engines when they find the image, they will read the ALT text and add it to the appropriate category in their index.

Content Optimization (Content SEO)

Content optimization is all about the content and this is stage where you should spend most of your attention.There is a saying in SEO, ‘Content is King’ and this is tightly related with the reason Google has become so successful.Google has a very simple mission “to provide users with high quality results so that they can come back for more searches”.This means that if your content is not king, you will not survive from the quality checks made by the Google algorithms during the ranking process.

Even though your content is not going to be read by humans but by computer bots, their process is so advanced that they can easily identify good content from low quality content.To do this they use a number of signals including how users interact with the search results but I won’t go into the details here since it can become really confusing for beginners.What you need to understand at this stage is that the quality of your content is the most important ranking factor of all.A website with great content can do well in search with or without SEO. SEO Agency in Hyderabad visit here

What do we mean by quality content?

High quality content has the following characteristics:

  • It is unique for the particular web site and has not be published online before.
  • It’s thorough and explains a topic in detail. Take the guide you are reading now as an example. It’s 9000+ words long and covers SEO basics from start to finish.
  • It is well formatted and not just words thrown on a page.
  • It’s unbiased and tells both sides of a story
  • It’s authoritative based on experience, research studies and data.
  • It’s SEO friendly.