Tag: Digital Marketing

Social Media Campaign Management

SEO Agency in London

Vivid SEO

Starting a business can be a very exciting, and busy, time for many new entrepreneurs. There is so much to do and so much to plan that you barely have time for yourself and your family. But hey, it’s your business; your very own and that is an accomplishment.

Now that you are getting established, you will want to look at what social media has to offer your business and how you can make the most of it with what little time work allows. To some, it can be very overwhelming and we here at Vivid SEO understand that and want to help.

The following are some tips that can help you get started the right way and run a very effective social media campaign that will help boost sales, give you a broader customer base and help you enjoy running your own business more. For Website design & development company in New York visit RavisNY.

First things first, set realistic expectations of what you want out of your social media campaign. Forget the blanket goals that are very generalized, break them down into smaller goals and do what you can to make them a reality.

Start your social media campaign small and only set up as many accounts as you can handle. Being everywhere all at once isn’t any good if you aren’t really there. Choose a couple of social media platforms that contain your target audience and stick with them for a while. Build up a presence and then branch out.

Now that you have some social media experience under your belt, you can start to move forward with your campaign. Make a plan, set aside some time and see what your competitors are posting.

This will give you a clear indication of what customers are responding to and what you can do to engage with them more effectively. Set up an editorial calendar (we will be talking about this in an upcoming post) and use that as a way to keep yourself focused and consistent with your postings.

When in doubt, ask questions. There is so much information online abut social media and how to use it more effectively for your market niche that it would seem futile not to ask questions and seek professional help.

You might find that you will benefit more from a social media management company which will allow you to free up more time to focus on your business. To know more details on SEO Services visit Bpas

Finally, always keep in mind that your audience is your potential customers. Ask yourself if what you are posting is of value to them and if it isn’t, don’t post it.

Best Social Media Management Tools You Should Try Now

 Vivid SEO

Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier. Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media process.

Here is a list of the top social media management tools that we recommend to anyone trying to make sense of their social media management strategy. For more info visit SEO Agency in London.

1. HOOTSUITE

One of the most popular social media management tools, HootSuite is feature packed and easy to use. With HootSuite, you can monitor and post to several different networks and track your effectiveness with the built-in analytics system.

You can even monitor select keywords and conveniently schedule posts to your liking. HootSuite is definitely one of the best social media management apps around.

2. TWEETDECK

Coming in a close second to HootSuite, TweetDeck is another popular web app for social media management. Whereas HootSuite operates within your Internet browser, TweetDeck is directly installed on your hard drive as a desktop application. For Best Website development services in New York visit RavisNY.

Apps for the iPhone, Android and Chrome browsers are also available. What makes TweetDeck so useful is that you can view streaming updates in real-time when connected with Twitter, Facebook, LinkedIn, and more.

3. SEESMIC

Seesmic, like TweetDeck, is an app with options for practically every major platform out there, both mobile and web-based. You can process and view streams from your social media networks as easy as reading an email.

One of the main draws for Seesmic is that not only does it allow social media management for Facebook, Twitter and LinkedIn, but it also covers third party integration options sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

4. SOCIALOOMPH

For the more adventurous, or those with more time than most, there is SocialOomph. SocialOomph has a lot of useful features that let you micro-manage your Facebook and Twitter accounts almost to a fault. SocialOomph also lets you manage your blogs and keep track of posts effectiveness rates. For more details on SEO Services check Bpas

With SocialOomph, you have the option of both free and paid premium services, all of which will allow you to schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox and create an unlimited number of profile accounts completely free of charge. What could be better than that?

We hope this list has given you something to think about and maybe you will try these social media management apps out for yourself. Remember, just like anything else, that will help your business succeed, social media management does take time and effort.

If you don’t have the time, or you are unsure about what to post, when to post it or even how to get started, you might be better off with a social media management firm handling your accounts.

10 SOCIAL MEDIA POSTS TO ADD TO YOUR CONTENT CALENDAR

SEO IN LONDON

Business owners throughout the UK are always looking for new and innovative ways to increase their social media following and to reach more of their potential customers.

Many of them over post content on their social media pages and that usually leads to losing followers. Followers need variety and they look to you to provide them with that variety. Keeping your social media posts new and giving your reader’s something they can become interested in is important.  For more details Visit SEO Company London.

Here are 10 social media posts that your business can use to give potential customers the variety they need, while keeping the interesting in your brand.

Ask a question.

Everyone has an opinion, and social media culture empowers people to share theirs. Posts that ask a question get 100% more comments than standard social media posts.

Invite fill-in-the-blank responses.

This is a good way to increase engagement and harness feedback from your audience. You could leverage that information for future content campaigns or use it to improve processes.

Offer advice and tips.

Providing valuable content keeps your audience engaged and encourages sharing. Advice posts are an opportunity to repurpose and promote aging content. For web development company in UK visit RavisNY.

Split fans into two camps.

If you want to increase engagement, split your followers in a head-to-head post and encourage them to pick sides. Giving them an option such as “Snapchat or Instagram?” can help get your followers to click on your post and possibly share it with their friends.

Comment on trending topics.

Leave some room in your social calendar to occasionally cover trending topics as they happen. Events with the most relevance to your business also can have the most significant impact.

Invite user-generated content.

The majority of consumers trust peer reviews and user-generated content over any company-produced material. If your fans post content that features you or your products, share it!

Post video.

Services such as Snapchat, Vine, Instagram and Facebook’s native and live-video options mean sharing video never has been easier. It can also give fans an inside look at your business and culture.

Leverage nostalgia.

Sharing content with a days-gone-by feeling captures attention within audience segments. You’ll also draw subtle connections between your brand and the positive feelings your audience associates with the past.

Schedule photos as content.

Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts? Photos enable you to tell a story visually, offer inside looks at the company, promote events or simply ask readers to caption a funny image.For more information on SEO Services check Bpas

Host promotions.

Statistics show that 35% of fans follow brands to stay updated on promotions. Another 42% follow for the discounts and special offers. Work these into your calendar to keep those followers engaged.

 

Are Infographics Still Effective

SEO NEW YORK

Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. One such tool is the infographic. For more details Visit SEO Company London.

We are often asked if infographics are still effective and if businesses can benefit from them. Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information on infographics

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers.

The list below has some important stats that show the effectiveness of infographics for your business or website:

1. Infographics are “liked” and shared on social media 3X more than any other type of content.

2. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

3. People following directions with text and illustrations do 323% better than people following directions without illustrations. For Top web development company in UK visit RavisNY.

4. High quality infographics are 30 times more likely to be read than text articles.

5. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

6. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

7. 90% of information transmitted to your brain is informational.

8. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

9. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.For more info on SEO Services check Bpas

If you enjoyed this article, please feel free to share it on your favorite social media sites.

THE IMPORTANCE OF A MEMORABLE LOGO

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In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise.

Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and so on. Even links themselves are signposted by being underlined and formatted differently to normal text, often in blue.

For this reason, one of the single most important ways to represent your brand online is through a logo. A logo is an icon that can be made any size in its context. For  Affordable SEO packages in UK check Vivid SEO.

This logo will come to represent your whole company, so when you are just starting out, it is an excellent idea to get professional advice on logo design. See our social media Marlow company’s multicoloured logo for an example of professional logo design.

The Colour of your Logo

Colour by itself can say a lot about your brand. When designing a logo, it is thought best to stick to one colour, or at most to feature two. For more info on SEO Services visit Agropedia

According to The Logo Factory, of the 100 most valuable brands, blue, black and red are the top three colours, yellow, orange and green are next, and the least popular is purple, with only 3 top brands featuring it.

We can further explore the psychology of given colours. The Logo Factory suggests the following associations:

Blue is thought to represent something trusted, with a solid reputation, and is calming.

Black represents luxury, style, and exclusivity.

Red suggests excitement, danger, and romance.

Yellow shows playfulness, optimism, and happiness.

Orange has associations of being bubbly, energetic, and affordable.

Green makes one think of the environment, new growth, and freshness.

Purple reminds us of royalty, creativity, and mystery.

Logo Design

The top three trends of logo design from the 100 most valuable brands were having a horizontal aspect ratio (or close to it – meaning that the logo is wider than it is tall), possessing one colour, and the use of blue.

These trends, along with the colour information above, suggest that logo designers are settling on some common themes when it comes to the design of logos, and not designing according to random chance or simply being artistic.

Conclusion

Logo design is a critical first step when designing and managing your brand online, so it is best to get professional advice for this very necessary task.

Why SEO Is Important For Small Business

BEST SEO NEW YORK

Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results.

Search engines are great equalizers which enable even small businesses to compete with huge corporations. With that being said, search engine marketing, a derivative of search engine optimisation, is becoming more appealing to business owners as it gains exposure.

With excellent search engine visibility, it is easy for any sized business to achieve a better return on their marketing investment. For more details Visit SEO Company London.

A Closer Look at SEM

With a good search engine marketing (SEM) campaign, a business will immediately see more leads which could convert to sales very easily.

It’s not just about driving the traffic to your website, but boosting revenues through increased sales as well.

In essence, SEM is a more practical extension of SEO that is directly focused to encourage the growth of your business. SEM creates a real level of awareness about your brand and an effective SEM strategy guarantees that you will succeed in the online marketing world.

An Effective SEM Strategy

An effective SEM strategy requires online marketers to accurately identify their target audience and to have a good idea about people who actually use your products and services. For Top web development company in UK visit RavisNY.

You need to create a brand that people can easily associate with your products and services. SEO isn’t focused on achieving this important requirement, so small businesses need to invest in SEM campaigns if they want to stand out among the competition. Marketers need to come up with an effective SEM strategy.

SEM relies on the use of analytics to measure current progress and growth. Metrics are essential to identify common problems that may negatively affect sales.

Common SEO methods may allow your website to rank higher in search engine, but high bounce rates and short average time in webpages indicate problems. SEM takes it a few steps further by ensuring that people stay longer in your website to read information and eventually buy your products.

Creating an effective SEM strategy takes experience and a good knowledge of your industry. There are a number of digital marketing agencies that are qualified to help today’s small business owners. To know more information on SEO Services visit Planetm

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Get More Instagram Followers

SEO

It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform.

If your Instagram account has a lot of followers, people will have a perception that you are running a thriving business.

Here are 7 ways to gain more followers on Instagram are as follows :

1. Use hashtags properly:

Hashtags are essential if you want to increase visibility and exposure. They are easy to create, causing some people to get carried away. It is important to avoid overdoing the use of hashtags. Your use of hashtags must be very specific, clear, concise and strong, without being too promotional. For more details Visit SEO Company London.

2. Run contests:

People love prizes and awards. You should regularly run contests that generate huge buzz in the industry about your business. People should feel excited about getting involved.

If you have a fixed contests schedule, it is an effective way to build an enduring and solid community. As your business grows and gain more revenue, you can expand the contest, so more people to get prizes.

3. Get followers involved:

If you get followers involved, you are giving them a stronger voice. Make them think that you are valuing their participation. Higher follower involvement in Instagram will make people aware of your brand, boost traffic, increase your reputation, widen your reach and give your brand a more emotional feel.

4. Connect with other social media:

A key requirement for achieving social media success is integrating between multiple platforms. Your YouTube subscribers, Facebook friends and Twitter followers could be converted, if they have Instagram accounts as well. For Digital Marketing Agency Check Vivid Digital

5. Tell a story: 

Instagram is an excellent platform to tell others about your story. During a trip or project, you may upload your content daily to give people a sense of expectation.

6. Encourage others to share your content:

If you are confident that your content is interesting enough, it is a good idea to ask others to share it. If people actively share your content to their own followers, you will easily engage a much larger audience.

7. Create content that makes sense:

People will gladly follow if you are being honest. If your content makes sense and realistic, people will easily believe it. For more info on SEO Service visit Changeonslapac

If you want to grow your business and succeed using Instagram, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Reasons Why Your Business Really Need An Online Presence:

SEO NEW YORK

Well the answer to that common question is.. yes of course! In this modern, digital age ensuring your business has the best online presence possible is nothing less than essential.

Whether it is through marketing and design, social media, search engine optimization or advertising  or a combination of all of those things, your business really will benefit from having an online presence.For more details Visit SEO Company London.

We have listed below just a few of the reasons why your business really does need an online presence:

Show Off Your Products And Services In An Accessible Way

Something to remember is, your online presence is open and accessible 24 hours a day every day. Unlike the working hours of a shop or business, people can look up information about your products or services any time they please thanks to the internet.

A great way to show off your products may be a section on your website dedicated to a portfolio or testimonials. You could also even show off your products via images on your social media – instagram is especially aesthetically suited.

Building Relationships With Your Customers And Clients

The name social media really does hint to what it is all amount in the name – it is about being social! Therefore, it is the best way to build great relationships with your customer and clients. Give your business and brand the voice people without a social media presence can not have. If you are looking for website development in UK for your company visit RavisNY.

Make people feel as though they can easily contact you at any time with any questions or if they are seeking advice. You can also gain more custom just by people talking about your business on social media, as the age old ‘word of mouth’ never fails.

Customers Will Be More Likely To Come To You

What do the majority of people these days do now if you want some information on something or you’re looking for a product? They ‘google it’! This is where the great importance of search engine optimization comes in.

For example, if you are a jewellery business, with the help of search engine optimization if someone types in ‘blue earrings’ into a search engine, your website will be more likely to be higher in the search engine results.

This, of course, is very beneficial as you want your business to be noticed above everyone else’s. The more that you are noticed, the more likely customers are to come to you for your services.Check for SEO Services in Aryavarta

In the modern and ever changing world, it is important that you change the way you approach marketing your business to fit the way consumers are searching for and purchasing products and services. Get in touch with Vivid SEO for all of your online marketing advice and needs.

How To Build Your Social Media Audience

SEO NEW YORK

A lot of people in today’ business world don’t like to talk about their social media audience and how they have built it. Some keep their techniques a secret, while others might be ashamed of their lesser methods to gain a sizeable audience.

However you look at it, a good social media audience is crucial if your business is to survive and thrive in a competitive market niche.

Remember that, first, you have to have good content. Without it, the number of fans you have won’t matter as they won’t stick around very long. You have to balance strong content with attracting an engaged audience to make social media really work for you.  For more details Visit SEO Company London

Building a solid audience won’t happen overnight and you really don’t want it to anyway. If you are a small business, you can expect a good following, but to really grow that into a broad customer base, you are going to need some help.

Vivid SEO has listing some simple steps that you can take to give you a jump start on your competition and begin growing your social media audience just like the pros.

IMPORT YOUR CONTACTS

You have friends and they have friends, right? Import your current contacts from you social media, business and email accounts and you will be amazed at how many you actually have and how much that will grow your audience.

Facebook, Twitter, even LinkedIn has special features that enable users to easily import their contacts and build their fan base. Just look around in your settings and you will find these features readily available.

INTEGRATE YOUR SOCIAL MEDIA

If you are already running and advertising campaign, (you are aren’t you?) then you already have a platform with which you can extend your social media reach. Add your social media information to your advertising material and watch your audience grow in a very short time. If you are looking for website development in UK for your company visit RavisNY.

With print advertising, it is very easy to add your social media links and you can do the same with video marketing also. Sometimes just the appearance of the social media logos can be enough to make a potential customer search you out the next time they are on Facebook, Twitter or any other social media platform.

DON’T FORGET ABOUT YOUR OFFLINE CONTACTS

Do you have a business that has a physical location such as a retail shop or restaurant? If so, you can place Social Media Cards on your counter for your customers to take. They are essentially a business card, but with your social media information listed on the front.

These are especially handy when you are out of town on business, at a speaking engagement or trade show, or just out and about in your community.

The places in your business that you could post your social media links is limitless. Pizza restaurants put links on their boxes, stores include the links on receipts, and some even post them on the door to the establishment.Check for SEO Services in Planetm

Do you see how easy it is to get the message across to your customer base?

Whichever method you choose to build your social media audience, experiment with it and see what effect minor changes can have. You will be left with some knowledge about your customers and a much larger social media audience which can translate to more sales for you.

List Of The Top Social Media Management Tools You Can Use Now

 Vivid SEO UK

Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier.

Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media process. For more details Visit SEO Company London.

Here is a list of the top social media management tools that we recommend to anyone trying to make sense of their social media management strategy.

1. HOOTSUITE

One of the most popular social media management tools, HootSuite is feature packed and easy to use. With HootSuite, you can monitor and post to several different networks and track your effectiveness with the built-in analytics system. You can even monitor select keywords and conveniently schedule posts to your liking. HootSuite is definitely one of the best social media management apps around.

2. TWEETDECK

Coming in a close second to HootSuite, TweetDeck is another popular web app for social media management. Whereas HootSuite operates within your Internet browser, TweetDeck is directly installed on your hard drive as a desktop application.

Apps for the iPhone, Android and Chrome browsers are also available. What makes TweetDeck so useful is that you can view streaming updates in real-time when connected with Twitter, Facebook, LinkedIn, and more. For Top website development services in New York visit RavisNY.

3. SEESMIC

Seesmic, like TweetDeck, is an app with options for practically every major platform out there, both mobile and web-based. You can process and view streams from your social media networks as easy as reading an email.

One of the main draws for Seesmic is that not only does it allow social media management for Facebook, Twitter and LinkedIn, but it also covers third party integration options sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

4. SOCIALOOMPH

For the more adventurous, or those with more time than most, there is SocialOomph. SocialOomph has a lot of useful features that let you micro-manage your Facebook and Twitter accounts almost to a fault. SocialOomph also lets you manage your blogs and keep track of posts effectiveness rates.

With SocialOomph, you have the option of both free and paid premium services, all of which will allow you to schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox and create an unlimited number of profile accounts completely free of charge. What could be better than that?

We hope this list has given you something to think about and maybe you will try these social media management apps out for yourself. Remember, just like anything else, that will help your business succeed, social media management does take time and effort.Check for SEO Services in Ibin

If you don’t have the time, or you are unsure about what to post, when to post it or even how to get started, you might be better off with a social media management firm handling your accounts.