Tag: Digital Marketing

How Effectively Top Brands Are Using Instagram

SEO

Instagram has over 400 million active monthly users and it has become a social network that many business owners are paying more attention to lately. You may see Instagram as just another photo sharing site, but it is one of the best ways for your business to engage potential customers while showing your fans the best side of your business.

While many brands are using Instagram every day, not all of them are using it as effectively as the following brands are. By using their ideas as an example for your own Instagram campaign, your business could become more successful at reaching and engaging with your customers. For Digital Marketing Company in Hyderabad visit Vivid Digital  

Lowes

Lowes doesn’t just sell home improvement supplies, it shows its customers how to use their products and gives them some real world applications for them via Instagram.

Starbucks

Starbucks uses Instagram to not only promote their brand, but to connect with their customers. They do this by using followers’ images as part of their promotion bringing the customer into their brand story and making them feel like more of a community.

Ben & Jerry’s

Ben & Jerry’s has always had some creative ideas when it comes to their ice cream flavors, and they let that brand personality shine on their Instagram posts.

Sephora

A leading cosmetic and beauty supply chain, Sephora knows how to draw in their customers’ focus on their Instagram page. By making good use of white space to emphasize color, the readers’ eyes are drawn to the products.If you are looking for best website development in Hyderabad for your company visit Vivid Design Consultants.

Intel

Intel is one of those companies that likes to show off their technological developments, but on their Instagram page, the employees are the stars of the show. Intel offers followers a behind the scenes look at their brand making them seem more personable and inviting.

Taco Bell

Taco Bell uses Instagram to release new products, showcase their menu items and engage with their followers in a fun, colorful way. Their posts are full of energy and avoid any generic marketing techniques.

American Express

The American Express Instagram offers inspiring images of tourists carrying their American Express cards around the world. This is a creative way to engage followers and promote the use of their cards for travel.

Warby Parker

Warby Parker an online only prescription eyewear company, has opted to use their own employees rather than hiring models and feature them on their Instagram site to promote their products. This gives followers a sense of realism and shows what Warby Parker’s products would look like on the average man or woman.

Ikea

Like Lowes, Ikea uses Instagram to show followers how to use their products and even replicates an in-store experience. This promotes their products by giving followers some home decorating tips and directs them to the must-have products to complete their look. For more info on SEO Services check Iiit-bh

Sharpie

Sharpie, the leading manufacture of markers and writing instruments used by people all over the world, uses Instagram creatively by tying in pop culture with the use of their products. This appeals to younger generations and increases the total of new followers their Instagram page receives.

Why Google Is So Popular

SEO

Google is one of the best-known search engines in the world and for good reason. They are also the most effective search engine for small businesses looking to grow and succeed online.

Almost everyone has heard of Google and millions of people use it every day to find what they are looking for online. Google has even become its own verb as many say that they are going to “Google it”. For Top web development company visit Vivid Digital.

With all of this Google popularity, business owners are still wondering what makes Google so special and why they should be using it over any other search engine or app provider.

Let’s take a look at some of the reasons why Google is as popular as it is for online businesses.

Site Ranking:

Google has one of the most trusted site ranking systems available. It uses relevant topics with links associated with the main site to decide rankings. If your site has a large amount of searchable keywords that are popular in your niche, your site will rank higher.

SEO Friendly:

Search engine optimisation is important to getting your website ranked higher on Google. The higher your site ranks, the more views it will get and the more sales you can expect. Ranking for SEO can be difficult and confusing for new business owners but Google makes it easy.

File Format Friendly:

Google uses a wide range of accepted file formats including PDF and Microsoft Office, .doc file, excel file.

Site Directory:

Google shares over 25 million websites making it more possible for its users to find what they are looking for.

Google AdWords:

Google AdWords is an important business tool that can help small businesses get noticed on the first page of Google’s search engine. Users can purchase higher ranking on a pay per click basis and see their ads above the search engine results.

Google Applications:

Google applications including Google Finance, Google AdSense, Ad Mob, Google Doc, Drive and Google+ are innovative, easy to use and can be used for storage, efficiency, marketing and social media engagement. For best Affordable SEO packages in UK visit Vivid SEO.

Analytics:

Google Analytics can be used to track the web traffic your site receives and can help you evaluate the popularity of your website online.

Map Search:

Not only does Google Earth and Google Map help you find where you are going, they are also useful search tools for businesses. Customers can see where you are located and even get a street view of your business as well as some helpful reviews from customers.

Here Are Some Simple Steps That Will Increase Your Blog Subscribers

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Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business.

Subscribers are like your customers and they will keep your blog afloat. Sure, it would be helpful to have some readers who accidentally find your website, but it is better to have a group of loyal subscribers who always return to read your latest content. For more details Visit SEO Company London.

People subscribe to your blog because they are interested in your content and they don’t want to miss even a single post. They are waiting for information that you will share next.

These are the type of readers that you want and you need to meet their requirements. But how do you get more subscribers to your blog efficiently?

Keep reading and we will show you some of the best ways to increase subscribers to your business’ blog page.

Here are some simple things that you can do to increase your blog subscribers:

Make it easy to subscribe.

Openly invite people to subscribe to your blog and place the subscription box in a highly visible area. A good way is to put subscription box right under each blog post, so people can subscribe immediately.

Do guest blogging.

A good way to attract attention to your blog is to become a guest blogger for a popular blog. The blog doesn’t have to be in the same niche, but it should still be relevant. At the end of your post, you should make a reference to your details, including your name, brief description and your blog name.For Best web development company in UK visit RavisNY.

It is a good idea to add a link to one of your posts and people will click, if they want to get more detailed information about your topic.

Be consistent.

You need to stay within the current niche. People subscribe to your blog because they are interested in your current topic, so never stray away from it.

Unique and highly specialized topics work best. People also subscribe if you are already considered as the authority on a niche, so if you are not consistent with your topic, people will start to lose trust.

Offer freebies.

It’s a good thing to offer free items, like special reports or e-books for new subscribers. People will subscribe if they know that they will get more information than unsubscribed readers get.Check for SEO Services in Planetm

Create a special landing page.

There should be a landing page that’s designed to drive people to subscribe to your blog. Offer them interesting stuff and they will more likely to subscribe.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Rejuvenate A Social Media Marketing Campaign

SEARCH ENGINE OPTIMIZATION

Many part-time social media marketers slowly lose their grip and get fewer results from their social media campaigns. It is possible that what they are doing is becoming less effective.

The market landscape and consumer expectations change dynamically and we often need something fresh and new to get the attention of today’s consumers.

Consumers appreciate different approaches that address their issues more directly and they welcome new and innovative marketing techniques that are aimed at solving their problems with either products, services or both. For more details Visit SEO Company London

When you apply the proper social media marketing strategies, you will find that you will have happier customers and that can lead to more positive reviews about your business which, in turn, will lead to more sales.

Here are some things marketers need to do to get more results from their social media marketing campaigns:

1. Post fresh content:

It’s a good thing to post evergreen content that will stay relevant for years. However, people also want to get the latest updates about recent developments and how to deal with new problems.

If marketers are able to deliver the most relevant content based on the latest events, they will become the preferred sources of information and news. Consumers can be overwhelmed by the amount of online information, so marketers need to keep it fresh, appealing and effective.

2. Tweet more often:

Twitter is a big community and words can spread incredibly fast. Marketers need to interact with people who are pertinent to their industry. For Best web design Agency check RavisNY.

They need to distribute excellent short content to obtain much better lead generation. It’s a good thing to tweet five or six times each day to provide new information and respond to any notifications.

3. Stun them with impressive visuals:

If you choose unique and engaging visual content, engagement rates in social media will increase dramatically. However, creating images or videos can be time consuming and expensive, but the results are worth it.

4. Watch for the latest trends:

Social media marketers need to keep their eyes open and be particularly observant about what’s happening in the industry. A good analytic tool specialized for social media platforms should give a complete picture.

They may also know about the ideal titles for blog posts. Marketers need to be receptive about the latest changes and implement marketing strategies accordingly. Check for SEO Services in planetm

If your Social Media Marketing Campaign could use a boost online, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

The 4 Best Digital Marketing Services

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Conceptualising an idea for a business is simple, it’s the next steps that are more challenging. One of the things startups struggle with is spreading the word that they exist and are ready to serve. Here’s where digital marketing comes into play and, depending on how you use it, it could elevate your business to new heights.

By studying digital marketing, you will learn its different types and how they all work together to bring your business new leads and conversions to fuel more growth.

In this blog, we discuss the best digital marketing services and kinds, and how you can maximise each for more returns.

The Power of Content

Content is the lifeblood of your digital marketing campaigns. This is why we often say that “Content is King”—if it doesn’t deliver what it’s intended to deliver, then you’ll have subpar results. For more details visit SEO Agency London.

Using content-centric ideas and materials to drive your marketing goals is the main focus of content marketing, one of the main types of digital marketing services. It involves how digital marketers plan, create, schedule, and use content for their online marketing campaigns.

If you want to keep people interested, you must be consistent in publishing fresh, quality, and relevant content. You could also make use of different platforms for showcasing your content, such as social media sites or your website’s own blog page. It also helps to experiment with the different kinds of content to see which ones are most effective for your business,

such as the ones below:

A. Blogs

B. Infographic

C. eBooks

D. Podcasts and Webinars

E. Videos

Once marketers master content marketing, they’ll be able to generate more engagement and interaction, boosting conversions and gaining a better ROI in the process.

Make Meaningful Connections via Social Media

The number of social media users have skyrocketed to over 3 billion worldwide. As such, if your business is not yet on social media, you are missing out on the opportunity to reach and engage with a wider audience.

Social media gives people the opportunity to see the more “personal” side of your brand. It also allows for convenient and quick, even real-time conversations. Once you’re able to nurture your relationship with your followers, you’ll be able to leverage social media not just to reach more of your target market but also to interact and engage with more people, potentially turning them from mere spectators to paying customers in the long-term.

One way to achieve this is to make sure you actually listen and respond to your followers on social media. Reply to their comments or private messages, give them something to talk about, be engaging, and respond quickly. People will appreciate the fact that you treat them not just as mere statistics but as real people and that you value their feedback and opinion. This in turn will have a positive impact on your brand’s online reputation.

Be a Great (Email) Messenger

So, you’ve gathered plenty of email addresses from different sources such as sign-up forms, offline surveys, and online interactions. The next step is to keep them interested. Email marketing lets you do just that. By consistently sending them well-crafted emails may it be on your upcoming products or services, a new blog, company updates, or even just a simple greeting, you will be able to drum up enough buzz to entice them to know more about what you offer.

One of the main keys for effective email marketing is to make sure you offer them something valuable. It could be news on industry trends or a new promo that nets them additional savings. The idea is to give the impression that your emails offer something of value and are not just worthless spam that will compel them to hit the unsubscribe button.

You could also make your email’s subject line interesting. Let it spark curiosity. However, don’t go the clickbait route—your email contacts are smart enough to determine if a brand is to be trusted, and doing so will negatively impact your online reputation. For SEO Services London check kokoliko

Unleash Page Creativity!

When you post content on social media or send emails, you expect people to visit your site for more information. Once they are on your site, it will take them a just a few seconds to decide if they should stay and explore more or close the browser window. Now you know why having a good website design is critical.

A website’s design can influence the visitor’s purchase decision. If they’re confused by all the content or if the on-site navigation features don’t work well, there’s a good chance they’ll leave your page and visit another one, even if they were intending to purchase something from your site. Remember that online users have short attention spans and are not really known for their patience. Another key is to make your site mobile-friendly since a huge number of people now also regularly use their mobile devices to check social media, read online content, and purchase products.

However, in terms of design, don’t overdo it. This is one of the most common web design mistakes you can commit. When in doubt, play it safe and go for a simpler, cleaner look.

Ask for Expert Help

Familiarising yourself with digital marketing and mastering it are two very different things. If you need expert help, we are here for you. Curate Bee Digital is a digital marketing agency in Sydney that offers a host of digital marketing services such as content marketing services, social media marketing services, SEO, email marketing, and much more. Our team of digital marketing specialists are always here to help you reach your digital marketing goals and will work with you to build an awesome online presence for your brand.

If you have any questions, don’t hesitate to contact us. We’re more than happy to be of service.

What Is The Importance Of Digital Marketing

SEO Company London

When was the last time when someone you know opened some book like an encyclopedia or yellow pages to find some information? For some years we have found our fingers flying over some keypad every time when we are in need of some entertainment or information for any purpose.

The world is finally at our fingertips. And this is the reason why the world of marketing has evolved from door to door salesmanship to digital marketing, which has increased the capacity of anyone to appeal to someone from a whole world away.

Hence, here are 5 precise and important reasons for any entrepreneur, wannabe celebrity or an emerging or established company outlining the need to get under this humongous umbrella of digital marketing. For SEO Agency in London visit Vivid SEO

Importance of Digital Marketing

1. It’s Cheap

This should be one of the most important reasons that should excite someone enough to join the bandwagon. Digital marketing especially social marketing is way cheaper than traditional marketing strategies of advertising through print media etc.

Start-ups or emerging companies can benefit from the greater revenue generated by investing way less. In fact, many of these channels of marketing are free, the prime example of these are Snapchat and Instagram.

2. Mass appeal

Digital marketing crosses local barriers. It provides a company or campaigns more space and time to tell its story. A person facing a screen seven seas away can get influenced by your campaign or website etc. Digital marketing allows the dream of mass appeal to come to a realisation. Also, it allows people to discover you through multiple channels of communication.

The close relationship people have with their electronics further affirms beliefs that digital marketing is here to stay. For example, you must have noticed the constant ads that follow you once you have explored any shopping sites, thanks to google ads and facebook, this makes it easier to target ( and tempt )the consumers.

3. Flexibility

Digital marketing allows people to discover you through multiple channels across the internet. Those fond of reading can discover you for example, through blogs or the pictures on Instagram and snap chat or the mecca of videos i.e. Youtube. Digital marketing campaigns are way easier to manage and expand and can also be easily done. For SEO Services check scriptcafe.in

4. Feedback

Digital marketing has made it possible with the help of simple tools to launch the campaign and then to track its reach & response from the consumers. It allows the consumers to connect and express their appreciation or grievances. Instant feedback allows us to tailor the campaign and respond to any problem etc. which is a major improvement over the traditional marketing approaches.

5. Provides a level playing field

There is no denying the fact that digital marketing has allowed even startup companies to challenge the big daddy’s of markets over time.

Innovative techniques of connecting across mediums such as twitter etc. by organizing contests etc have helped companies to connect with the masses and wield their influence by becoming their friend and not an intimidating big brother. Also, the scarce use of paper etc. makes it an environment-friendly way of marketing.

The Top 7 Reasons Why A Digital Marketing Job Is Better

SEO Company in London

 

Digital marketing covers all marketing efforts that use any kind of electronic device with the internet. Businesses make use of various digital platforms such as search engines, social media, electronic mail or e-mail, and their websites to connect with current and potential customers.

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.

Digital Media Marketing is here to stay.

And if you haven’t jumped on the bandwagon yet because of your doubts about it, we’re going to give you 7 reasons why a job in digital marketing is better than your current job. By the end of this article, you will be Googling how to become a Digital Marketer yourself!  For more info visit SEO Agency in London

1. Recession – Proof Industry

Digital Marketing is a recession proof industry! There has never been a point of time in history that the marketing sector went out of business. As long as there are consumers, there will be a need for marketing. That being said, let’s look at some trends for the past 5 years:

Clearly, the term “digital marketing” has skyrocketed. Not just that, in Q1 2017, 214 Indian tech start-ups raised about $1.46 Bn in funding! This clearly shows the upward trend in digital.

Adding to that, the highlighting benefit about the digital industry is that it caters to every industry sector – gainers or losers – thus making the digital sector a big gainer in the end!

Plus, the growing number of Internet users (currently, half the world population uses the internet from their desktops and phones) all over the world has fuelled the need for digital jobs worldwide!

Nothing like getting a stable, secure and recession – proof job, is there?

2. Huge Demand For Digital Marketers

Marketing is the most important aspect of a business. While some people may disagree, and say that product development is the most important, it is vital to remember that there wouldn’t be any product if market research hadn’t been undertaken in the first place. The sudden penetration of smartphones, personal computers and internet to the masses has changed the media consumption and buying behaviour of consumers. Traditional marketing methods are no longer enough to reach customers.

Today, every company in the world deploys digital media marketing in some form or other, whether they are small mom-and-pop stores who use WhatsApp as a means to communicate with their market or big conglomerates who use Inbound Marketing, Social Media Marketing, Email Marketing, Re-Marketing, etc as part of their digital strategy.

As of 2017, there are more than 8 lakh jobs in the digital media industry available in India! However, there are not nearly enough digital professionals to fill this demand gap. By taking up a job in the digital sector, you will be in high demand and in a position to negotiate your salary. Not only that, you can be in a sector of your choice and will be in the midst of this exciting period of the digital revolution of India! This is another reason Digital Marketing is of increasing importance! For more details on SEO services in London check scriptcafe.in 

3. There’s A Place For Everyone In Digital Marketing

Whether you have a creative bent or an analytical bent, a background in science or a background in arts, the digital marketing industry is open to everyone and everyone can find something in the sector that they can enjoy. This specialty will also help broaden your networking. The various career roles and salaries can be found in point no. 6.

4. An Envious Working Environment

The employers in the digital industry strive to make the workplace as casual, creative and desirable as possible. Flexible timings, informal dress code and culture, loads of food and drinks and company outings to keep things interesting! Definitely a work environment to envy.

Another aspect is that, since you have to accomplish your work from around the internet, you can work from anywhere as long as the job is accomplished! Who wouldn’t want to master time management now?

5. Learn Something New Every Day In Digital Marketing

The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies, every day brings a new challenge and an opportunity. A digital marketer is supposed to stay updated of these changes and adapt them in the digital strategies and practices.

Your work day will never be the same and, indeed, every year will be different from the previous one. You will never hear a digital marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital media are interlinked and cross training across skills is easy. This is another reason Digital Marketing is of increasing importance!

6. Digital Marketers Earn Amazing Salaries

Here are the sectors that you can work in within the digital marketing realm:

– Email Marketing

– Search Engine Optimisation

– Search Engine Marketing

– Social Media Marketing

– Content Marketing

– Inbound Marketing

– Affiliate Marketing

– Viral Marketing

– Influencer Marketing

– Web Analytics

– Copywriting

– Web Design and Development

– Advertising

7. Kickstart Your Own Career In Digital Marketing

Unlike in more traditional careers, you don’t need any prior experience before kicking off your own career. In fact, getting your own brand could not have been easier than in the digital industry! You can start off your own blog or social media identity and become an influencer in a matter of a few months!

The Top Global Content Marketing Trends

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Guests expect, require, and demand more – in terms of service excellence, product benefits and in our digital age, brand content. Brands everywhere are responding to this need, with 70% creating more content today, than they did two years ago.

Here are some key global content trends to look for this year, aimed at creating a more personalised experience for your target market.

Content Marketing Budget

By now the market has identified the value and importance of content in current day marketing strategies, and like everything else in business, it comes with a price. Do the necessary research to ascertain the type of content that will best suit your industry – this will provide an estimation of the kind of costs involved in creating or acquiring the same. For more details visit SEO Agency in London

According to the Content Marketing Institute, 93% of businesses plan to increase their investment in content creation in 2016, opening doors to several opportunities for brands everywhere.

The Growth of Social Media

Instagram has grown 20% between 2013 and 2015 in the Middle East and is one of the fastest growing platforms in this region. With a variety of social media channels to choose from, consumers can be found all over the online marketing map, with each channel offering its own unique set of advantages and challenges.

Businesses need to therefore determine and tailor their social content strategies to best suit their audiences and channels of choice. Facebook, Twitter and LinkedIn continue to be favourites with regular new content marketing options – Twitter’s Project Lightening promotes incorporated content and Facebook’s ‘Instant Articles’ gives brands better looking and faster loading mobile versions of articles and stories, versus the housing of content only on their own websites.

That said businesses are also keenly exploring relatively newer channels like Periscope, Meerkat and Snapchat to reach their markets.

Interactive Storytelling and Series-Based Content

Brands around the world have successfully combined the hugely effective storytelling method (like Moma.org) with episodic content and while both work well individually, together they’re a powerful combination.

Interactive storytelling is a creative way to showcase brand image, features and personality and thanks to technologies like Oculus Rift – user journeys are set to reach new highs. Similarly, content creation in series form builds interest, engagement, and entertainment as well. A strong example of this is Coca-Cola’s ‘Crossroads’ campaign.

Choice of Visuals

Visual trends lead ahead of copy-based content, effectively driving traffic and increasing engagement. From strong, creative imagery and infographics (62% of marketers actively use infographic driven content) to the use of video, the social sphere is brimming over with visual content from either the brands themselves or of the user-generated variety.

UGC is fast becoming a favourite element of the content marketing mix, with its many positives in terms of cost, availability, SEO capabilities and authenticity.

Distribution

Social Media Examiner stated 92% of marketers reported social media as being an important component of marketing plans. A content framework is only as effective as its distribution plan and a targeted strategy promises considerably better results.

Brands are now willing to examine the benefits of distribution whether paid, earned or owned, as this helps build credibility, drives traffic, and promote sales. Hubspot confirmed 71% of marketers looked forward to an increased content marketing budget.

Blogging Can Help Your Social Media Efforts

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Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition. For more info check SEO Agency in London

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search.

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole. The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must. For SEO Services in London Visit scriptcafe.in 

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more. This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

6 Practices To Follow For Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid. For more info visit SEO Company in London

Best Practices

1. Find Your Voice

Your voice on social should be professional, yet also contain a personal touch to be engaging. It’s a tough balance to strike since the information itself has to be less technical, and more accessible.

Whether it’s the clinic owner, or a larger team, who manages social media efforts, a useful starting place is to create a ‘This…Not That’ T-chart to help everyone understand the tone and vocabulary to use.

For example, a physiotherapy team whose chief practice is women’s health could articulate that the ideal communication through social media is lightly humorous but not crude, uses optimism but not tragedy to convey each social message, has particular anatomical phrases that they prefer and some they avoid, etc.

T-charts of this nature should be considered a work-in-progress; it’s best for this working document to remain easily accessible to everyone who uses the social platforms on the clinic’s behalf.

2. Start Small and Commit to the Long Haul

It’s far too easy to begin marketing on multiple social platforms and then within weeks or months find the effort too much to sustain. Begin with a single platform – and take it slowly.

Physiotherapists often underestimate the time it takes to plan, set up, create, curate, and converse on their social media channels.

Find a posting schedule that works for the amount of time the you and your team can devote to it. Remain consistent for 2-3 months while refining the clinic’s professional voice and gathering data and feedback about what resonates with your community.

3. Choose the Right Social Networks

Building from my last point, choosing the right social network is driven by your patient profile.Understanding the capabilities, demographics and appeal of certain social networks will help you narrow down your choices and avoid spreading your efforts too thin. For SEO Services check cidoc2015.in 

In a survey* performed in 2015, some interesting Canadian demographic trends were noted in Canada:

A. Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day.

B. 47 percent of respondents use Facebook more than once each day, compared to 27 percent for Instagram, 23 percent for Twitter and six percent for LinkedIn.

With clinic demographics in hand and a knowledge of your ideal patient profile, it becomes much easier to identify the right social channels to pursue. When first starting out, consider working with only one of the popular social channels – that is, choose from Twitter, Facebook, LinkedIn, or Yelp.

4. Understand Your Patient Profile

Understanding your ideal patient profile is an important step to reach the right people for your clinic. It’s helpful to identify your current patient mix and decide if it aligns with your business direction and vision.

Next, it’s important to understand where your patient population is spending their time online and devoting their attention. The marketing channels you focus on, including social, should align with the places where your patient population spends its most time.

5. Define Your Goals

Society’s familiarity with social media for personal use leads us to incorrectly think we can launch a successful clinic social campaign with little forethought and planning; however, this is rarely the case.

It’s important to spend time reviewing your marketing and business goals to identify how social media could fit into your clinic marketing mix. Taking a step back before jumping headlong into social will help you understand the direction and activities to undertake.

These questions can help you get started:

A. What sets you apart in your community and how do you communicate that difference?

B. Do you have staff who are not as busy as needed?

C. Are you launching new products or services? How do you plan to promote this to your local community?

D. Who are your word-of-mouth referrers? How are you connecting with them currently?

E. What specific practice areas do you want to educate the public about?

With a clear understanding of your short and long term priorities, you can start to assess the marketing activities and channels with the greatest impact.

6. Focus on Quality Content

There is no shortage of content on the internet to share- if anything, there’s too much, and often can be of questionable quality.

Since it is the clinic owner who is typically the voice of the clinic brand- people want to know what you know, and view the world as you see it.

With this in mind, be highly selective and share quality information that reinforces our knowledge as university-trained professionals and supports the perception of our profession.

To this end, here are a few tips:

A. Be selective – each piece of content considered should be of high quality and closely reflect best practice evidence. Every day, readers encounter mediocre and poor content, and physiotherapy clinics have an opportunity to be leaders in quality health care education.

B. Less information attractively displayed is more shareable – the general rule is that highly visual content is more frequently shared. Check out free online tools to help generate attractive pictures and quotations.

C. Strike a balance between curated content and custom-created content. Relying too much on one type of content will reduce viewer interest and engagement.