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Top 7 Paid Social Media Hacks Of All Time

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It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out!

In today’s post, I’ll be counting down the top 7 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started!

1. Tweet Often, Only Promote Your Best Stuff

Some advertisers are tempted to promote a wide range of social content to “mix it up.” However, all this does is dilute the potential impact of your very best content – which is the only content you should ever pay to promote. (Note: check out this post about content advertising to learn more.)

Only promote your very best content. Not the “good” stuff, not even the “great” stuff – the very best. By “best,” I mean the stuff that is performing the best, so not just what you want to perform well, but the content that is already getting a lot of attention and engagement from your audience.

We knew this was a hot story, so we paid to promote it on Twitter. We spent a grand total of $250 to promote this tweet, which not only netted us 1,500 retweets, but more than 100,000 visitors! Obviously this represents insane ROI, so only promote your very best content – let other handles tweet useless fluff!

How to Find High-Engagement Tweets

The easiest way to identify high-engagement tweets is by exporting data from your Twitter Analytics dashboard.This allows you to examine the data for engagement metrics such as retweets, favorites, and replies, making it easy to see which tweets are hitting the mark. Those top-performers are the ones you want to amplify.

2. Increase Commercial Intent Using In-Market Segments

Social media advertising presents amazing opportunities for advertisers due to the enormous size of their audiences, but these platforms lack the kind of commercial intent offered by search ads. So what do we do? We narrow the field to users who are ready to buy by using in-market segments.

Facebook partners with data brokers to provide advertisers with detailed information on purchase histories of its users. This means that marketers can target increasingly granular audiences based on the things they’ve bought, places they’ve gone, and virtually anything else tied to their credit card statements. This allows us to create highly specific audience segments.

This gives me a potential Facebook audience of 6.1 million people! You can see how Facebook has partnered with Epsilon to access this kind of purchasing data, as well as a description of the audience segment and the source of the data. For more info visit SEO Agency in London

You can do something similar in Twitter, too. They actually use the same audience data as Facebook! Here’s another example, this time for a coffee retailer that’s going after people who’ve bought coffee as part of the behavioral profile data owned by Datalogix accessed by Twitter:You can target custom audiences as broad or as narrow as you like. Remember, though, that the more specific you get, the smaller the audience is likely to be.

3. Social Media Remarketing

Remarketing is absolutely essential for any marketer, but it’s even more important in paid social media campaigns. Given how much time people spend on social media, you’d be crazy not to be tracking visitors to your profiles who didn’t convert right away. However, remarketing on social is an entirely different ballgame than it is on the Google Display Network.

The first major difference is the visibility of remarketing ads. On the Display Network, the majority of remarketing ads are simply never seen:In fact, viewability of remarketing ads is less than 45% in some verticals. As you can see in the figure below, this is particularly brutal in categories such as Hobbies & Leisure:

One of the biggest reasons for this wide disparity in remarketing ad viewability is page position. For display remarketers, positioning is very important, as not all users will scroll to a part of the page where a remarketing ad is being shown:For social media remarketers, however, page position becomes irrelevant. There is no position one, position two etc., as people’s timelines just keep scrolling on and on, making positioning far less of an issue – and viewability much higher, which is great news!

A. Custom Website Audiences in Facebook

If you’re planning a remarketing campaign for Facebook, the way to do this is by using something called Custom Website Audiences. This is where you’ll specify the range of pages in your cookie pool for retargeting purposes.

B. Tailored Website Audiences in Twitter

Specifying the range of pages you want to include in your retargeting cookie pool is similar on Twitter. To do this, you’ll use Twitter’s Tailored Website Audiences funsocction:

C. Product Ads on Facebook

One of the coolest things about remarketing on Facebook is the ability to use product ads directly within Facebook. These are a lot like Google’s Shopping ads, and allow you to target visitors based on the purchasing history and shopping habits. They look really great, too!.This ad format is also a great way to capture people who’ve abandoned their shopping carts, but might be receptive to converting while they’re browsing social media in their downtime.

4. Insanely Powerful New Ad Formats

A. We talk a lot about funnels in marketing.

The funnel is dead. Over. Finished. Forget about it. It’s based on desktop usage, and using paid social media (which is overwhelmingly mobile), you can bypass the traditional marketing funnel entirely. How? By leveraging the new ad formats available on social media.

B. Facebook Call Buttons

Facebook offers Call buttons on its ads, allowing businesses that rely primarily on phone calls to skip the funnel completely and get to what really matters – that all-important phone call. This is especially useful for capturing mobile prospects, who aren’t going to bother filling out a web form or anything else while they’re browsing Facebook on their mobile device:

Call buttons are so powerful because phone calls are worth so much more to most businesses than details captured by a web form. On average, a phone call is three times as valuable a lead as any other type of inquiry, so make it as easy as possible for people to click and call you!

In addition, with more than 500 million people using Facebook exclusively on a mobile device, ad formats like this are hugely important. The same goes for Twitter – 80% of Twitter’s users are primarily on mobile devices, so why worry about conversion funnels that were designed for desktop search traffic years ago?

Don’t bother with pay-per-click marketing – get excited about pay-per-lead marketing and start leveraging the power of social ad formats to get rid of entire sections of the traditional funnel!

5. Free Clicks!

My all-time top paid social media hack has to do with free clicks. You want them, I want them, everybody wants them – and paid social delivers!This hack is sort of a variation on the buy-one-get-one principle, except you buy one click/like/retweet and often get three or more for free.

Let’s say you pay to promote a tweet. You’ll probably get at least one engagement with that tweet for your money. However, when one of your followers retweets, replies, or even favorites that tweet, it then shows up in their followers’ timelines, greatly expanding the number of impressions it receives – completely free!

In the example below, I paid something like $20 to promote a funny little piece of content on Twitter. Look at the number of paid impressions in yellow, and then compare that to the organic impressions in blue – I didn’t have to pay for any of that additional organic exposure, because my following did it for me by engaging with that tweet!

Another benefit of this approach is that it can net you additional followers. Since there’s so many ways to interact with sponsored posts on social media, quite often you’ll see an uptick in engagement with promoted posts and gain new followers or fans into the bargain!

6. Leverage the Power of Keyword Targeting and Hashtags

Firstly, Facebook doesn’t offer keyword targeting options, so this hack doesn’t apply to Facebook advertisers (you have to target specific interests). Twitter, on the other hand, is a goldmine for keyword targeting, but it works very differently on social than it does on Google search.

Let’s take a look at a comparison of keyword targeting on Google vs. Twitter:Keyword targeting on Google often feels like you’re marketing to robots – I call this “caveman English”. The keywords are rigid, blunt, and direct. Social keywords on Twitter are much more conversational, informational, and use hashtags. This can actually make targeting them feel more “natural,” as you can serve ads to users based on these conversational phrases that don’t feel as salesy as ads on Google. Also, it’s important to note that on Twitter, you’re targeting people who have used certain keywords in their Tweets, in addition to keyword searches on Twitter.

The Ridiculous Power of Hashtags

Hashtags are amazingly powerful to Twitter advertisers. They scream high user engagement, and make it ridiculously easy to target relevant users by topic or interest.

Take this tweet for example. Just by using the hashtag #gameofthrones, this tweet was retweeted almost 800 times! Sure, it might have gotten retweeted a bunch of times if I hadn’t used the hashtag, but there’s no way it would have gotten this much engagement without it.

Think carefully about keyword targeting on social, and don’t overlook the importance of hashtags! This combination can be awesomely powerful and generate incredible results. Note: to do this on Facebook, you would have to target people who were interested in Game of Thrones.

7. Demographic Targeting

Similar to custom audiences, you can (and should) be targeting custom audiences based on demographic data.

AdWords advertisers are no strangers to demographic targeting options, but Twitter and Facebook go a little deeper than Google does (for now), offering advertisers the choice to target users based on a whole bunch of different data points. You can target users based on level of education, household size, income, “life events” like getting married or the birth of your first kid, even net worth. In fact, there are over 2,000 of such options in Twitter and Facebook!

This is an example of just a handful of the demographic targeting options Twitter offers:Segmenting your audiences like this is a great way to make sure your ads are appearing in front of potential customers. Sure, you could carpet-bomb everyone on social media with your ads, but it’s better to be seen by the right people rather than all the people. This will help keep your engagement rates up and your cost per engagement down.

Setting Safety And Privacy Settings On Social media apps

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We share a wealth of information about ourselves on our social media platforms. We snap perfectly posed selfies, check in at happy hours, tweet at our friends, and announce the arrival of bouncing new babies. The benefits and joys of social media are numerous, but there are privacy risks to consider as well.

Social media users tend to overshare life details in order to feel connected to friends, family, and coworkers. But these private details can be used maliciously by cyberthieves to access sensitive accounts, create fraudulent identities, and compromise careers.

Teens and young adults can also experience the impact of oversharing. Sexting, cyberbullying, texting while driving, privacy concerns, and self-esteem issues are topics that need to be addressed and consistently monitored, and many parents admit to feeling ill-equipped when it comes to talking with their children about online sharing.

Below, the Center outlines steps that might help keep your most sensitive information safe on social media sites. Use these steps to help protect yourself and your loved ones online.

Facebook

Minimum age: 13

Facebook’s privacy settings let your child control who sees their posts and timeline.

Click or tap the padlock icon at the top of any page and this takes you to Privacy Shortcuts in the drop-down menu for further instructions. On the mobile app you will find it under More at the bottom of the screen.

Your child can also block someone (click or tap the padlock icon on the right side of their timeline, then select How do I stop someone from bothering me and type in their user name), and report abusive or offensive content (choose Report post after clicking the arrow to the right of the name of the person, or Report group by clicking on the three dots to the right of Notifications at the top). On mobiles and tablets, go to Privacy Shortcuts (see above) and then click on How do I stop someone from bothering me.

Instagram

Minimum age: 13

To set Instagram posts to private, your child should go to their profile by tapping the person icon. Then, tap the gear icon (iOS) or the three dots icon (Android) and turn on the Private Account setting.

Your child can also block and remove followers by tapping their user name, then the three dots icon and selecting Block User.

Snapchat

Minimum age: 13

Snapchat has two privacy settings, one for who can send your child Snaps and another for who can view their Stories. To change these privacy settings, tap the gear icon in the top right of the Profile screen to access Settings. To change Who Can Send Me Snaps within Settings, tap Send Me Snaps and choose from Everyone or My Friends. To change Who Can View My Stories within Settings, tap View My Story and select either Everyone, My Friends or Custom. Any changes will be saved when you press the back button.

To block someone, go to My Friends, tap on the name of the person you want to block, then the gear icon, which brings up a list of options. Click Block. For SEO Agency in London visit Vivid SEO

Twitter

Minimum age: no specific T&C but in their privacy policy they say that their services are not directed to people under 13.

Your child can choose to protect their tweets so they are only visible to the Twitter followers they have approved. On the Web, find Settings under your small profile pic, top right.

Go to Security Privacy settings, scroll down to the Tweet privacy section, tick the box next to Protect my Tweets and click the blue Save button. On a smartphone, go to Me, tap on the gear icon (iOS) or overflow icon (Android), select Settings and choose the account you’d like to edit. Then, for iOS devices, go to Protect my tweets and tap On and for Android devices, go to Other and tick the Tweet privacy box.

To block someone on the website and mobile, click on their tweet, select the three dots icon, then click Block. You can also Report a user or comment here.

YouTube

Minimum age: 13 for an account, no minimum to watch videos

YouTube is very popular with children of all ages. You can watch videos without creating an account or (over 13s only) log in with a Google account to upload videos, comment and vote.

If you’re worried about your child watching inappropriate content on YouTube, you can set up Restricted Mode. From your computer or tablet, click on the drop-down menu at the bottom of any page on YouTube and select ‘On’. To prevent your child from making changes, lock Restricted Mode for that particular browser – you’ll need a YouTube account to do this.

To access Restricted Mode on mobile, you’ll need to go to the Menu and look under Settings.

YouTube also allows you to flag, report and block videos, comments and accounts. To block or report a user, go to their channel, click About, click the flag icon and choose from the drop-down menu.

To report a video, click on More and select Report. For SEO Services in London visit cmap.org.in

To report a comment on a video, hover over the comment, click the arrow in the top right corner and use the Report spam or abuse link.

YouTube Kids

YouTube Kids is designed for children aged 12 and under

Google recently launched the YouTube Kids app, designed to offer only child-friendly content. You can’t make comments or upload your own videos to YouTube Kids.

Parents can also turn off the search feature and set a time limit for how long their children can browse.

All the videos on YouTube Kids should be appropriate for children, but if you come across something you think has made it through by mistake, you can report it. Tap the menu icon at the top of the video player, choose Report and then choose Yes.

Pinterest

Minimum age: 13

Pinterest is a service for sharing and organising images, videos and other media. Users upload their own content (called Pins) to their Pinboards. They can also save (or pin) other media that shows up in their Pin feed to their Pinboards.

To keep a Pinboard from showing up to search engines, under your name at the top of Pinterest, click the gear icon, Edit settings, and change Search Privacy from No to Yes. Click Save settings to confirm the change.

You can’t completely hide your Pinterest profile from other users, but you can make specific Pins private by putting them on a secret Pinboard. Secret boards are only visible to you unless you give other users permission to view them.

Tumblr

Minimum age: 13

Tumblr is a blogging platform popular with young people. It’s especially popular with photo bloggers, but you can post and re-blog all different types of content.

Tumblr lets you create additional blogs in addition to your primary blog (the original, first one you create when you sign up to Tumblr). Your primary blog has to stay public, but you can make secondary blogs private, meaning other users will need a password to look at them. Secondary blogs don’t have access to some of Tumblr’s social features.

To report something on Tumblr, go to https://www.tumblr.com/abuse and fill out the form.

You can add someone who’s bothering you on Tumblr to your Ignored Users list by going to the list of blogs you’re following and clicking block users.

Follow the link to your blog settings page, scroll to the bottom, enter the name of the Tumblr you’d like to block in the Blocked Tumblrs box and click block.

Skype

Minimum age: Skype says its software is not intended for, or designed to attract, users under 13s

The video messaging service does allow users to block or report someone but there is no report button to click on while making a call.

Desktop: Sign in and click on Contacts in the side menu and then, to the right, click Skype. Find the contact you want to block. Right-click the contact’s name (on a Mac, ctrl click) and choose Block… You are also offered the option to Report abuse from this person. Click this if you wish to alert Skype to the user’s actions.

Mobile (OS): Go to Search at the top of the screen and tap on the contact’s name you’d like to block. In the drop-down menu, tap View profile. Select either Block or Remove contact. You may need to scroll down to see it.

Mobile (Android): To block a contact: Start Skype. Go to People, tap and hold the contact you’d like to block. Tap Block contact, then tap OK.

Gmail

Minimum age: 13*

Gmail is Google’s email service. It’s very popular, including with teens. If your child uses Gmail, they should make sure they’ve set a strong password and shouldn’t share it with anyone.

If your child receives any suspicious messages via Gmail (like emails that ask for personal or financial information), they can report them to Google. Click on the arrow next to the reply button and select Report phishing. You can also report spam or block a particular email address from contacting you.

*It’s worth noting that Google also offers Apps for Education, an add-free version of lots of their popular services (like Gmail, Calendar and Drive) for use in schools. If your child’s school uses Google Apps for Education they can have a school Gmail account even if they’re under 13, although the school should get parental consent.

Some Of The Top 5 Social Media Holiday Tips

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It is hard to believe that the holiday season is right around the corner and with that comes one of the biggest spending times of the year for consumers. For this reason, now is the time to start brainstorming about your holiday marketing strategy and get your social media feeds ready to go!.Below are some holiday marketing ideas to help you stand out in the sea of social media and really engage with your customers this upcoming holiday season.

Are Your Business’ Social Media Outlets Ready For the Holidays?

Christmas is a week away, and that means that businesses all over are trying to keep up with the holiday rush! Regardless of the rush, as a business you need to ensure you are publicly presenting an image of festive cheer in addition to being there to help your customers who have gifts to buy, meals to plan and family to take care of in order to get everything done on time! According to Mashable, 65% of shoppers turn to social media to find the perfect gift, and, when they do, you need to make sure that you are there to help them out. For Digital Marketing Companies Check Vivid Digital

Here are 5 tips to help you get started are as follows :

1. Decorate your social media

Nothing says holiday cheer like the right decorations, so make sure you get your social media accounts decked out too! Change your cover photo to something that reflects the holiday season. You can go all out or simply give your logo a festive twist.

2. Create holiday engagement

The holidays are a great time to get people talking about your products and your business. Encourage comments and shares from your fans by posting holiday related content.

For example, post an image of your company’s Christmas tree. Then ask fans to share an image of their tree.

3. Think visual

Do you have seasonal products? Make sure you post them on your social media sites, and ensure you add call to action! Make sure you post them with seasonal sentiment, as this will help make them more engaging. A call to action will help bring your company’s name to the forefront of your customers’ minds during this busy time.

4. Holiday competitions

People love businesses that give back, and the holiday season is one of the best times of the year to show your giving side. Holiday competitions give you a great way to get your business noticed and show your customers you understand the spirit of giving. For SEO Agency in London visit here

For example, give away gift cards to help customers plan their holiday meals or buy their stocking stuffers. You can ask them to share their favorite recipe or a picture of a holiday tradition.

5. Check out what’s trending

The holiday season is the most high-stakes time of the year for businesses. Make sure you get the most exposure possible by checking what’s currently trending on social media, so you can tailor your message accordingly. Just make sure you jump on a trending topic that makes sense for your business. Your message should be relevant and fit in organically with the conversation going on.

Overall, the holiday season is a busy time for both customers and businesses, so make sure you have a strong social media strategy to increase the chances of reaching your customers. In addition, customers are turning to social media to ask questions and report problems, so make sure you are dealing with all the inquires in a timely matter. Don’t forget making customers happy at this time of the year is a top festive priority.

5 Things You Should Not Do In Social Media Marketing

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If you search the Web, you can find many tips on social media marketing, especially those that are related to site promotion and communication aspects. However, some marketers, especially the beginners, make mistakes which may affect both marketing and the business itself negatively. Therefore, here are some pieces of advice of what should NOT be done:

Here are some of the things should not be done:in social media are as follows :

1. Do Not Make Anyone Buy Anything

It is well-known, that people do not like when they are being pushed to something. It is always better to create those conditions, on which the person understands, that this or that good or service is almost vital. Thus, you should not try selling anything, but describe your services so, that those people who come around your announcement make their own clear decision, that they cannot live without your company and finally buy your product/service. Check For Digital Marketing Agency Check Vivid Digital

2. Do Not Ignore Comments

When you are posting something, do not forget to respond to comments, other users may leave. Social media marketing is about communication, so it is not enough to just announce something – you need to be able to discuss it. If a comment is positive – express your appreciation and maybe provide some more details. If you face some criticism in the comment – take it serious but without bias; try to find an argument to support your opinion.

3. Do Not Spamvertize

When you are promoting your company it is essential to put up information about who you are, what you are and what you deal with. However, this should not look like you are just spamming to attract more visitors, who may not even be interested in your products or services.

Therefore, any links and company information you may place in your blog or forum post (and especially on a 3rd party blog or forum) should be useful for the target users, as it will help you to communicate with them and build business relationships. Additionally, the links should have clear comments on them, stating and specifying what exactly the visitor is going to learn. For SEO Companies in London visit here

4. Do Not Overdose With Promos

If you launched some promo recently or released some kicking discount and haven’t gained any increase in sales yet – do not hurry up with new promos and discounts. It is first of all important to understand why it is actually happening so.

There may be many reasons: the promotion didn’t reach the target audience; there are companies, whose prices are lower even than your discounted ones; other companies offer better conditions, though their price may be higher, etc. It is advisable to find the root cause of that problem; otherwise you will keep reducing prices what will first of all make you look like your business is having some issues and will make your potential clients to wait for newer promos and lower prices.

5. Do Not Try Sitting on Several Chairs

If you have just started promoting your company on Twitter, Facebook or any other similar resource, do not rush to occupy another one, without having a significant number of followers/fans/etc. Nowadays everyone has accounts on different social networks, so if you have enough interested persons on one social medium, it won’t be a problem to draw those people attention to another page you launch. On the other hand, you will not waste time on bringing several sites to the top simultaneously.

Social media marketing is a serious business, and all businesses have rules. If you do not break those above, and do not do things, which may scare your clients away or shatter your confidence, you may reach much success in what you are doing. Just stay positive and open for discussions and you will watch hundreds of new people becoming your associates.

What Is Social Media Marketing & Why Businesses Are Using Social Media Marketing

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Roberts & Zahay (2013) define Social Media Marketing (SMM) as an activity in which businesses and organisations interact with their customers through selected social media platforms in order to communicate and collaborate in ways that lead to achievement of marketing and business goals. We live in a society where we have been connected and influenced by social media. The evolving environment of social media is becoming an increasing part of companies’ marketing communication. Businesses use social media as communication to enhance customer relationships, support sales and build their brands.

There are some significant benefits that social media brings to businesses, such as cost efficiency, broad visibility, narrow visibility, Pulse of the market, increased trust, self-made community and increased revenue. A successful SMM is not only a carefully planned strategy but also integrated into the firm’s business strategy. There are many opinions on this topic, a framework (Robert & Zahay 2013) will be used to analyse this scenario. For Digital Marketing Agency Check Vivid Digital

1. Setting SMART goals that aligns with marketing communication strategies

This step wasn’t in the original frame work, however, we have established in a post (week 3 blog entry) that organisations have no way to measure the social media performance without setting a SMART goal, they are Specific, Measurable, Attainable, Relevant and Time-bound (LePage & Newberry 2018) similarly, York (2018) also believes that goal setting is a crucial and fundamental element of business strategy. Take my friend Mike’s case, one of his goals is: increasing brand awareness by 10% before 20th October 2018 on Instagram.

2. Engaging your audience

Communication needs to be engaging to be effective. As a new business in a saturated market, Mike’s business should pick an extra two (he already has a FB account) platforms and do them well instead of trying to take all social space because social media promotion it is hard to succeed with either too many or only one channel (Robert & Zahay 2013, p.234). I suggested Mike use Instagram, Facebook and YouTube to reinforce the content, particularly, using relationships with external partners who can guide the conversation, such as personal recommendations from influencers or celebrities. They will refer directly to a particular product because fitness is a visual industry, we suggested that he distribute his products to some influencers who are suitable for this brand and ask them to post pictures on their Instagram feed using #brandname.

3. Listening to the target audience

Marketers and business owners must listen to their customers to identify the social habits of their defined target market. Knowing the target audience and how to make connection with them is the key to creating content that they will like, share or comment on. In Mike’s case, both women and men are sports fans these days. The key segment element here is lifestyle and interests, not demographics (Robert & Zahay 2013, p. 230). For SEO Services in London visit here

4. Communicating with your audience in social space

Target audiences are likely to interact with a business if it communicates in ways that meet their needs and expectations. Johnson (2018) states that creating high-quality content is always important. I recommend Mike keeps an eye on how many users are tweeting or hashtaging his competitors’ brand name to understand what’s expected by consumers in his industry and use this way to communicate with them. By doing this, he can also discover some opportunities. For example, maybe one of his competitors is dominant on Instagram, but only put a little effort into Facebook or Twitter. In this case he should try to win fans from the platform where his target audiences are not fully served. He will need to change one of his goals if he decides to change his approach and use different social media channels.

5. Collaborating with the brand

Businesses need to be responsive, put consistent effort and attention with honesty to lead consumers to collaborate with businesses in a dialog. Fitness is a virtual industry, using Videos and Ephemeral content such as creating Instagram and Facebook stories will provide the best engagement rate to collaborate with consumers. Wade (2018) states that 80% of all online consumer internet traffic will be taken over by video by 2020.

Digital marketing tools and the associated technology platforms change regularly, a great social media strategy needs to evaluate and adjust regularly to be able to optimise for any products and business.

Top 10 Tips Using Social Media to Boost Your Career

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Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following

Top 10 Tips Of Social media Which boost your career by doing the following;

1. Clean Up Your Social Media

Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha! Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio. For Digital Marketing Companies Check Vivid Digital  

2. Follow Publications in Your Industry

You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy. You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline.

3. Get a Professional Photo

Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.

4. Write a Personal Bio

Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.

5. Make Common Sense

Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.

6. Be an active follower

Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages, you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data. For SEO Agency in London visit here

7. Join a Group

There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job. All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

8. Stalk

Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.

9. Google Yourself

Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.

10. Look out for openings

A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!

Basic Concepts In Evaluation Procedures In Education

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Assessment refers to the wide variety of methods that educators use to evaluate, measure, and document the academic readiness, learning progress, and skill acquisition of students from preschool through college and adulthood.

ASSESSMENT is the process of gathering information about student performance; commonly used for the word measurement. Assessment focuses on learning, teaching and outcomes. It provides information for improving learning and teaching. Assessment is an interactive process between students and faculty that informs faculty how well their students are learning what they are teaching. The information is used by faculty to make changes in the learning environment, and is shared with students to assist them in improving their learning and study habits. This information is learner-centered, course based, frequently anonymous, and not graded.

EVALUATION: A process in which the teacher uses information derived from many sources to arrive at a value judgment. Evaluation might be based on measurement data but also might be based on other types of data such as questionnaires, direct observation, written or oral performance, ratings or interview. For Educational Evaluations in US visit here

Dimension of Difference Assessment Evaluation Content: timing, primary purpose Formative: ongoing, to improve learning Summative: final, to gauge quality Orientation: focus of Measurement Process-oriented: how learning is going Product-oriented: what’s been learned Findings: uses thereof Diagnostic: identify areas for improvement Judgmental: arrive at an overall grade/score KEY DIFFERENCES

MEASUREMENT is the process used to obtain data concerning student learning. For instance, a paper-and- pencil test is used to measure the achievement of a student, but other types of data collection can be used such as performance-based measures.

TESTS are tools that effectively enhance the educational process; represent an attempt to provide objective data that can be used with subjective impressions to make better, reliable decisions.

Student Evaluation is necessary to help teachers determine the degree to which educational objectives have been achieved and to help teachers know their students as individuals.

Classroom Issues, anyone? Exams only test memory so coursework is much more valuable and needed to demonstrate learning. Giving assessed work back helps keep track of student learning and provide holistic view of performance. Getting students to reflect on the feedback and explain what actions may be taken can help close the feedback loop and promote learning

What Are The Steps In The Evaluation Of Health Education Activities

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In this section, you will learn the steps that you can follow to evaluate your health education activities. Evaluation is not conducted in a haphazardly way, and there are six steps that are usually taken when conducting an evaluation of health education activities. In developing the evaluation steps, you will be able to put the methods we have discussed into the broader context of your local situation and the work you do. It shows the six steps usually involved in the evaluation of health education activities. You should note that evaluation, similar to planning health education activities, is a continuous process. Based on the feedback gained from evaluation, you will develop another plan, and so the process continues.

These six steps are interdependent, and the earlier steps provide the foundation for subsequent progress. Thus, you could not jump to Step 2 without having undergone Step 1, and so on. In the following section, you will be able to learn about each of these steps in more detail.

Step 1: Involve people to participate in the activities

You should begin the evaluation cycle by engaging people who have been taking part in your health education activities. For example, it will be useful to meet with community members, key informants, NGOs in the locality, and others who have participated in the activities. If you fail to involve them, your evaluation might not address certain important aspects. If you do the evaluation by yourself and later tell them the findings, they may not take any notice of the findings because the evaluation has not addressed their interests. For Educational Evaluations in US visit here

NGOs are non-governmental organisations.

Step 2: Describe the activities to be evaluated

In order to carry out an evaluation, you need to describe the activities being evaluated in detail. This enables you to determine the objectives, activities, methods and materials—as well as the content of the messages used in the activities being evaluated. In doing so, you will be able to focus on what you have planned and what you have achieved. For example, if you want to evaluate the family planning health education activities that you have undertaken through home visits, you need to describe in detail how you have been conducting those health education activities in people’s homes.

Step 3: Select methods

In this step, you will need to select appropriate evaluation methods to use. You could select observation, or interviews, or use other methods, depending on what you want to evaluate. Moreover, you need to decide who you want to interview, and when to interview them. Prepare all the necessary resources needed to conduct the evaluation.

Step 4: Collect credible data

The data that is collected in order to conduct an evaluation is the most important step. You can use multiple data collection methods, such as observation, interviewing and discussion, at the same time. For instance, you may go to a family and observe whether their health-related practices have changed in any way. At the same visit you can also interview the mother or head of the household to know more in detail about their health practices. The method you use should be appropriate and sufficient to give you the information you need to know. For example, if you want to know how well households are using mosquito nets, direct observation might be more reliable than asking someone else.

Step 5: Analyse the data

Once you have collected all the relevant data from various sources, the next step is to analyse and interpret the data. Analysis involves presenting the information you have collected in such a way that it gives meaning. For example, you can convert the raw data to percentages and numbers that will be relevant to people who need to know about the outcomes of the evaluation. For example, the number of pregnant women who attend antenatal care sessions, and the percentage of women who use family planning, are results of evaluation that might be of interest to the participants and other agencies.

Step 6: Learn from evaluation

The last step of evaluation deals with judging your achievements. In this step, you look at the extent to which you have achieved your objectives, particularly behavioural and learning objectives. If the achievement is encouraging and you appear to have done the right thing, then it demonstrates that the methods, materials and the messages you have used have probably worked. So you can learn from this evaluation, and should be able to replicate these approaches in your future health education activities.

On the other hand the evaluation findings may tell you that you have not done so well. This could mean that you have achieved only a portion of your behavioural and learning objectives. The evaluation findings should not only tell you the extent to which you have achieved your objectives, but also the possible reasons for your failure. These weaknesses should not be repeated. This is one of the basic purposes of conducting evaluation.

How Virtual Phone Numbers Are A Boon To Small Businesses

 

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Hosted PBX systems offering virtual phone numbers are a boon to small businesses. Though you are not around, you will not miss out any calls – with the unique find me follow me call forwarding feature, all calls can be routed to the alternative numbers you have provided. Other value added features are voicemail, automatic answering, multiple fax extension, call transfer and many more facilities. Even a professionally recorded welcome greeting can be programmed through the PBX systems. Check Virtual Phone Numbers Are A Boon To Small Businesses in Linkedphone

If you wish to have your business network more established, going for a virtual phone number will be a smart option. Virtual telephone numbers can be easily set up with the help of a hosted PBX system. Virtual phone numbers can impart the image of a big firm to even small business firms. If your customers prefer to deal with local businesses, virtual phone numbers are ideal. Even when you are located miles apart, your callers will get the impression that they are dealing with a business enterprise in their own area.

You don’t have to bother about the complications of installation and use of extra equipments to get your virtual phone number functioning. All required hardware and software are maintained at the premises of the service provider. The virtual phone services can be easily installed in your home phone Business Management Articles, corporate phone or even a cell phone. You can avail of virtual phone number service from established service providers at affordable rates.Hosted PBX providers offer you the option of either applying for a new local telephone number or integrating your existing number with the innovative features that come with a hosted PBX system. More than 240 different area codes are available spanning 1000 cities. Virtual phone numbers are ideal to coordinate the efforts of your team members who may be working from different locations.

Top Services Of Virtual Receptionist

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Each virtual receptionist account is set up to meet the needs of your business.Virtual receptionist is a great alternative to having an actual employee. Many companies have employees that are under performing on the job every day. They spend money and time to recruit, hire and train new employees. After someone is hired into a position, you will need to wait for them to get up to speed. The liability and expense of the new employees can be more of a hassle to a company. Check for Top Services Of Virtual Receptionist in Linkedphone

A virtual receptionist is an phrase used in the business sense that refers to an individual who answers phones or performs the duties of an on-site receptionist, but is not actually located at the primary business’s location. Customer service representatives, answering service agents, and even appointment schedulers could all be classified as a virtual receptionist if they are working off-site or at a remote location. In the majority of cases, the receptionist is working from a home office.

SOME OF THE VIRTUAL RECEPTIONIST SERVICES ARE AS FOLLOWS:

1 Customary Greeting:

Customer interaction is an experience and correctly greeting the customer will shape the first impression about your company. At ExpertCallers, we record customized greetings to ensure the customer is treated professionally and routed to the point of contact at the earliest.

2 Your Way of Call Routing

We can route each call the way you want. We believe, treating every call uniquely is important. That’s why we enable the companies to set rules to route the customer according to type of caller, time of calling and many other criteria. And, all this can be updated as and when required on the dashboards.

3 Refined Call Screening

This feature helps you to avoid those intruding unwelcomed calls, as we screen the calls on the basis of specific time and route calls or voicemails to precise departments and people.

4 Instant Connection

Our click-to-call feature, provides rapid and easy web to phone connection within no time, thereby providing a better avenue for customer to connect.

5 Automatic Call Recording

Every call will be recorded effectively and can be used for quality, training and compliance purposes in future.

6 Effective Multi-level IVR

We provide round-the-clock IVR, which provides limited prompts and enable customer to reach the desired person quickly.

7 Real-time Analysis and Report generation

We empower the companies with real-time data and encourage them to analyse it to streamline the operations.