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The Top 7 Reasons Why A Digital Marketing Job Is Better

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Digital marketing covers all marketing efforts that use any kind of electronic device with the internet. Businesses make use of various digital platforms such as search engines, social media, electronic mail or e-mail, and their websites to connect with current and potential customers.

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.

Digital Media Marketing is here to stay.

And if you haven’t jumped on the bandwagon yet because of your doubts about it, we’re going to give you 7 reasons why a job in digital marketing is better than your current job. By the end of this article, you will be Googling how to become a Digital Marketer yourself!  For more info visit SEO Agency in London

1. Recession – Proof Industry

Digital Marketing is a recession proof industry! There has never been a point of time in history that the marketing sector went out of business. As long as there are consumers, there will be a need for marketing. That being said, let’s look at some trends for the past 5 years:

Clearly, the term “digital marketing” has skyrocketed. Not just that, in Q1 2017, 214 Indian tech start-ups raised about $1.46 Bn in funding! This clearly shows the upward trend in digital.

Adding to that, the highlighting benefit about the digital industry is that it caters to every industry sector – gainers or losers – thus making the digital sector a big gainer in the end!

Plus, the growing number of Internet users (currently, half the world population uses the internet from their desktops and phones) all over the world has fuelled the need for digital jobs worldwide!

Nothing like getting a stable, secure and recession – proof job, is there?

2. Huge Demand For Digital Marketers

Marketing is the most important aspect of a business. While some people may disagree, and say that product development is the most important, it is vital to remember that there wouldn’t be any product if market research hadn’t been undertaken in the first place. The sudden penetration of smartphones, personal computers and internet to the masses has changed the media consumption and buying behaviour of consumers. Traditional marketing methods are no longer enough to reach customers.

Today, every company in the world deploys digital media marketing in some form or other, whether they are small mom-and-pop stores who use WhatsApp as a means to communicate with their market or big conglomerates who use Inbound Marketing, Social Media Marketing, Email Marketing, Re-Marketing, etc as part of their digital strategy.

As of 2017, there are more than 8 lakh jobs in the digital media industry available in India! However, there are not nearly enough digital professionals to fill this demand gap. By taking up a job in the digital sector, you will be in high demand and in a position to negotiate your salary. Not only that, you can be in a sector of your choice and will be in the midst of this exciting period of the digital revolution of India! This is another reason Digital Marketing is of increasing importance! For more details on SEO services in London check scriptcafe.in 

3. There’s A Place For Everyone In Digital Marketing

Whether you have a creative bent or an analytical bent, a background in science or a background in arts, the digital marketing industry is open to everyone and everyone can find something in the sector that they can enjoy. This specialty will also help broaden your networking. The various career roles and salaries can be found in point no. 6.

4. An Envious Working Environment

The employers in the digital industry strive to make the workplace as casual, creative and desirable as possible. Flexible timings, informal dress code and culture, loads of food and drinks and company outings to keep things interesting! Definitely a work environment to envy.

Another aspect is that, since you have to accomplish your work from around the internet, you can work from anywhere as long as the job is accomplished! Who wouldn’t want to master time management now?

5. Learn Something New Every Day In Digital Marketing

The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies, every day brings a new challenge and an opportunity. A digital marketer is supposed to stay updated of these changes and adapt them in the digital strategies and practices.

Your work day will never be the same and, indeed, every year will be different from the previous one. You will never hear a digital marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital media are interlinked and cross training across skills is easy. This is another reason Digital Marketing is of increasing importance!

6. Digital Marketers Earn Amazing Salaries

Here are the sectors that you can work in within the digital marketing realm:

– Email Marketing

– Search Engine Optimisation

– Search Engine Marketing

– Social Media Marketing

– Content Marketing

– Inbound Marketing

– Affiliate Marketing

– Viral Marketing

– Influencer Marketing

– Web Analytics

– Copywriting

– Web Design and Development

– Advertising

7. Kickstart Your Own Career In Digital Marketing

Unlike in more traditional careers, you don’t need any prior experience before kicking off your own career. In fact, getting your own brand could not have been easier than in the digital industry! You can start off your own blog or social media identity and become an influencer in a matter of a few months!

H-1B Visa For Doctors & Physicians Requirements

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Foreign medical graduates often desire to leave their country to further their careers in the United States. The H-1B is highly sought after by foreign professionals seeking employment in specialty occupations within the U.S. However, obtaining an H-1B visa for doctors and physicians comes with its own set of requirements.

H-1B Visa for Doctors and Physicians Requirements are as Follows :

A. The position that you are seeking must be a specialty occupation by definition. Fortunately, medical professions qualify as specialty occupations. H1B Visa Process Check UT Evaluators

B. You must be paid at least the actual or prevailing wage for your occupation which is defined by the Department of Labor’s (DOL) regulations.

C. The employer must file an H-1B petition on behalf of the doctor or physician. They must also work for the petitioning employer and follow the terms of the approved H-1B status. The doctor or physician may work part-time for more than one hospital if each hospital petitions the medical professional.

D. Physicians and doctors must demonstrate that they’ve earned and possess a degree from an accredited medical school in the U.S. or have the foreign degree equivalent of an M.D. degree in the U.S.

E. Applicants must demonstrate competency in both written and oral English examination administered by the Educational Commission for Foreign Medical Graduates (ECFMG).

F. You must have passed all three parts of the United States Medical Licensing Examination (USMLE).

G. To get an H-1B visa for doctors, you must have an unrestricted state license which allows them to practice medicine in their given state or have the authorization to practice medicine. Every state has unique requirements regarding post-graduate medical training, educational requirements, and licensing requirements.

H. In order to enter the U.S. to participate in medical training programs, you must first obtain ECFMG certification.

On January 17th, 2017, the Federal Register will implement a final rule that broadens the evidence that you can use to be eligible for an H-1B that has been temporarily approved. For H1B Visa Process Visit here

Under the rule, you will be able to submit a wider variety of evidence to support the technical circumstances that prevent you from obtaining your license before your admittance to the country.

An example of this situation would be if you were planning on practicing in a state that required an approved visa before issuing a license. A letter from the state licensing board would be classified as evidence that could be submitted.

The Top Global Content Marketing Trends

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Guests expect, require, and demand more – in terms of service excellence, product benefits and in our digital age, brand content. Brands everywhere are responding to this need, with 70% creating more content today, than they did two years ago.

Here are some key global content trends to look for this year, aimed at creating a more personalised experience for your target market.

Content Marketing Budget

By now the market has identified the value and importance of content in current day marketing strategies, and like everything else in business, it comes with a price. Do the necessary research to ascertain the type of content that will best suit your industry – this will provide an estimation of the kind of costs involved in creating or acquiring the same. For more details visit SEO Agency in London

According to the Content Marketing Institute, 93% of businesses plan to increase their investment in content creation in 2016, opening doors to several opportunities for brands everywhere.

The Growth of Social Media

Instagram has grown 20% between 2013 and 2015 in the Middle East and is one of the fastest growing platforms in this region. With a variety of social media channels to choose from, consumers can be found all over the online marketing map, with each channel offering its own unique set of advantages and challenges.

Businesses need to therefore determine and tailor their social content strategies to best suit their audiences and channels of choice. Facebook, Twitter and LinkedIn continue to be favourites with regular new content marketing options – Twitter’s Project Lightening promotes incorporated content and Facebook’s ‘Instant Articles’ gives brands better looking and faster loading mobile versions of articles and stories, versus the housing of content only on their own websites.

That said businesses are also keenly exploring relatively newer channels like Periscope, Meerkat and Snapchat to reach their markets.

Interactive Storytelling and Series-Based Content

Brands around the world have successfully combined the hugely effective storytelling method (like Moma.org) with episodic content and while both work well individually, together they’re a powerful combination.

Interactive storytelling is a creative way to showcase brand image, features and personality and thanks to technologies like Oculus Rift – user journeys are set to reach new highs. Similarly, content creation in series form builds interest, engagement, and entertainment as well. A strong example of this is Coca-Cola’s ‘Crossroads’ campaign.

Choice of Visuals

Visual trends lead ahead of copy-based content, effectively driving traffic and increasing engagement. From strong, creative imagery and infographics (62% of marketers actively use infographic driven content) to the use of video, the social sphere is brimming over with visual content from either the brands themselves or of the user-generated variety.

UGC is fast becoming a favourite element of the content marketing mix, with its many positives in terms of cost, availability, SEO capabilities and authenticity.

Distribution

Social Media Examiner stated 92% of marketers reported social media as being an important component of marketing plans. A content framework is only as effective as its distribution plan and a targeted strategy promises considerably better results.

Brands are now willing to examine the benefits of distribution whether paid, earned or owned, as this helps build credibility, drives traffic, and promote sales. Hubspot confirmed 71% of marketers looked forward to an increased content marketing budget.

Blogging Can Help Your Social Media Efforts

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Social media strategy is now an established component of business plans for most companies – whether they’re start-ups or established market players. The need to exist online is essential in to order to keep up with a consumer base that is connected 24/7, but it is a given that some elements of the social media mix are more relevant than others.

Here’s why we think blogging is key to making a mark with your social media:

Establishes you as a thought leader

By focusing on well-researched, relevant content, your brand not only reinforces its expertise in the field and demonstrates a keen interest in its audience, but also markets its skills for your specific business. From product reviews, to market trends, effective blogging allows you to express a point of view that people will be keen to hear, and puts you ahead of the competition. For more info check SEO Agency in London

Drives traffic to your website

33% of Google traffic goes to the first item listed. In order to maximize the Search Engine Optimisation capabilities of your website, ensure you use keywords throughout your blog posts. Google and other search engines now use advanced formulas like the hummingbird algorithm to determine the frequency of posts, website updates, quality, relevance and shareability of content – giving your blog the power to push you to the top of any user online search.

Engages with your audience

Interesting content is a key reason for people to follow companies on social media. Through the publishing of a blog that resonates with your customers, you have the opportunity to interact with, and forge a deeper relationship with them – better understanding their needs and opinions, and allowing them to observe, trust and be educated about your product or service offerings.

Education-based content

Blog posts aren’t just an assimilation of seemingly relevant words – with the help of a carefully put together blog plan, you can focus on topics relevant to your market, audience and shareholders, allowing search engines to easily index such posts, thus increasing the knowledge bank available online for your specific product or service type and industry as a whole. The appetite for a blogging education is on the rise and yes, it really is as important as it sounds – it is education, it is valuable and it is a must. For SEO Services in London Visit scriptcafe.in 

It allows for a media-mix

According to the Content Marketing Institute, video was the most popular content marketing tactic in 2014 and 94% more user views are attracted by content that incorporates imagery. Insightful, informative blog posts can be further enhanced by appealing images and can be used to promote how-to videos, testimonials, brand awareness, quick tips and a lot more. This powerful combination is not only more appealing to your audience, but also makes your content more useful and relevant.

How Our Immigration Attorneys Can Help H-1B Visa 2019 Lottery Predictions

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The H-1B visa is a highly sought-after immigration option for those possessing bachelor’s degrees and higher education degrees. If you are applying for the H-1B Visa 2019 lottery, you were probably not selected in the visa lottery last year or in recent prior years.

The good news is that you can apply again this season! Due to the fact that the window is rapidly approaching it’s best to start preparing early. This involves gathering the necessary documents, securing legal counsel and filing the appropriate forms. In this post, we’ll be exploring some H-1B 2019 lottery predictions for the upcoming season. For H1B Visa Process Visit UT Evaluators

Our expert team of attorneys has extensive experience and a great reputation for offering top-notch representation in H-1B Visa, L-1 Visa, and Employment Green Card cases. We offer a highly competitive flat fee for H-1B filings and an initial consultation to review your case.

If you have any additional questions regarding the H-1B Visa process or need more H-1B filing tips please don’t hesitate to fill out this form and see if you qualify for a free consultation.

SGM Law Group also offers services in the following areas:

A. H-1B, E, L, O, P, H-3, J, K and U Visas, as well as I-130 and I-140 Immigrant Petitions with Accompanying Adjustment of Status (I-485)

B. EB-1 Extraordinary Ability Petition H1B Visa Process Check here

C. PERM Labor Certification with the Department of Labor

D. EB-2 and EB-3 Employment-based Green Cards

E. Investment Based and Treaty Trader Visas and EB-5 Green Card

6 Practices To Follow For Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid. For more info visit SEO Company in London

Best Practices

1. Find Your Voice

Your voice on social should be professional, yet also contain a personal touch to be engaging. It’s a tough balance to strike since the information itself has to be less technical, and more accessible.

Whether it’s the clinic owner, or a larger team, who manages social media efforts, a useful starting place is to create a ‘This…Not That’ T-chart to help everyone understand the tone and vocabulary to use.

For example, a physiotherapy team whose chief practice is women’s health could articulate that the ideal communication through social media is lightly humorous but not crude, uses optimism but not tragedy to convey each social message, has particular anatomical phrases that they prefer and some they avoid, etc.

T-charts of this nature should be considered a work-in-progress; it’s best for this working document to remain easily accessible to everyone who uses the social platforms on the clinic’s behalf.

2. Start Small and Commit to the Long Haul

It’s far too easy to begin marketing on multiple social platforms and then within weeks or months find the effort too much to sustain. Begin with a single platform – and take it slowly.

Physiotherapists often underestimate the time it takes to plan, set up, create, curate, and converse on their social media channels.

Find a posting schedule that works for the amount of time the you and your team can devote to it. Remain consistent for 2-3 months while refining the clinic’s professional voice and gathering data and feedback about what resonates with your community.

3. Choose the Right Social Networks

Building from my last point, choosing the right social network is driven by your patient profile.Understanding the capabilities, demographics and appeal of certain social networks will help you narrow down your choices and avoid spreading your efforts too thin. For SEO Services check cidoc2015.in 

In a survey* performed in 2015, some interesting Canadian demographic trends were noted in Canada:

A. Close to six in ten adult internet users in Canada have a Facebook profile, with almost half accessing the platform more often than once per day.

B. 47 percent of respondents use Facebook more than once each day, compared to 27 percent for Instagram, 23 percent for Twitter and six percent for LinkedIn.

With clinic demographics in hand and a knowledge of your ideal patient profile, it becomes much easier to identify the right social channels to pursue. When first starting out, consider working with only one of the popular social channels – that is, choose from Twitter, Facebook, LinkedIn, or Yelp.

4. Understand Your Patient Profile

Understanding your ideal patient profile is an important step to reach the right people for your clinic. It’s helpful to identify your current patient mix and decide if it aligns with your business direction and vision.

Next, it’s important to understand where your patient population is spending their time online and devoting their attention. The marketing channels you focus on, including social, should align with the places where your patient population spends its most time.

5. Define Your Goals

Society’s familiarity with social media for personal use leads us to incorrectly think we can launch a successful clinic social campaign with little forethought and planning; however, this is rarely the case.

It’s important to spend time reviewing your marketing and business goals to identify how social media could fit into your clinic marketing mix. Taking a step back before jumping headlong into social will help you understand the direction and activities to undertake.

These questions can help you get started:

A. What sets you apart in your community and how do you communicate that difference?

B. Do you have staff who are not as busy as needed?

C. Are you launching new products or services? How do you plan to promote this to your local community?

D. Who are your word-of-mouth referrers? How are you connecting with them currently?

E. What specific practice areas do you want to educate the public about?

With a clear understanding of your short and long term priorities, you can start to assess the marketing activities and channels with the greatest impact.

6. Focus on Quality Content

There is no shortage of content on the internet to share- if anything, there’s too much, and often can be of questionable quality.

Since it is the clinic owner who is typically the voice of the clinic brand- people want to know what you know, and view the world as you see it.

With this in mind, be highly selective and share quality information that reinforces our knowledge as university-trained professionals and supports the perception of our profession.

To this end, here are a few tips:

A. Be selective – each piece of content considered should be of high quality and closely reflect best practice evidence. Every day, readers encounter mediocre and poor content, and physiotherapy clinics have an opportunity to be leaders in quality health care education.

B. Less information attractively displayed is more shareable – the general rule is that highly visual content is more frequently shared. Check out free online tools to help generate attractive pictures and quotations.

C. Strike a balance between curated content and custom-created content. Relying too much on one type of content will reduce viewer interest and engagement.

Getting Virtual Phone Number For Enhancing Your Business

Virtual Phone Services

You can get business number without any cost. It will be unique phone number and toll free for your all customers. Having business phone number is not a difficult task. There are number of website that gives you business phone number freely with number of best features.Number of websites or applications is available on the internet that provide you business number easily and without charges.

Everyone has their own mobile phones. Especially people have smart Phones that made their life much easier as everything is application based. If you want your business at peak point in the market, you must have to upload your business phone number on your webpage. People, who have their specific business, require a phone number for their business.Business phone number is only way that connects to you from your customer directly. Check for Getting Virtual Phone Number in Linkedphone

Every customer will have any query related to your product and it is your responsibility to solve it immediately. That business phone number separates your personal calls and business calls. You will have idea which call has to attend at what time.

One of best feature of business phone number provider is auto attendant or auto receptionist.In this case, you do not have to need for large number of employees for attending all calls. When you get virtual phone number for enhancing your business, you will also get many facilities including calling facility at cheap rates.

Other facilities which are enabled with virtual phone number are:

Customer greeting

Auto receptionist

Email request

Facebook and twitter messages

Call history

Call recording

Port existing number

Multiple extensions

No extra hardware needed

Dynamic task management

Voice mail and transcription

Call queues

High quality sound

Free talk up to 10000 minutes Toll free

Call forwarding to any device

DND status

Permanent reports

Black list call routing

Conference calls

Visual call flow configuration

Use your existing phone

Mobile app for both android and iOS

The number that you have chosen for your business from virtual phone number service provider will be active within two minutes. You should have to place this phone number on your website so that customers will call you instantly and your calling feature will activated on your chosen number.

This number will be toll free across all over world and very local with number in area code.The service provider will give you calling facility with effective rate. So, buy virtual phone number as soon as possible for your business and its growth.

Your customer will satisfy with your quick response and interesting problem solving trick.It will be unique and toll free phone number for your all customers. Get your business phone number from website that gives you business phone number freely with number of best features.

7 Disadvantages Of Using A Free Virtual Receptionist

Virtual phone services

The power to send calls and messages is completely in your hands. Through this software, getting work done becomes quicker and easier. The jobs can easily be sent to the VR with just a click of a button.Free Virtual Receptionists use specific software’s that is connected to your phone system and computer.

You can re-route the calls or mails to the receptionist just as you would to a traditional one. The VRs then sent a prompt reply or message to the right person in the company or outside of it. Check for Disadvantages Of Using A Free Virtual Receptionist in Linkedphone

Issues with free VRs

However, it is important to note that since most VRs are paid, a free VR may not be as useful as one on contract. And that is why there are certain cons that are associated when using a free VR to tend to business needs.

Some of these are as follows:

1 Reliability

The reason why free virtual assistants are not too reliable is because they are, well, free. And free is often associated with cheap. Therefore, the service may not be as top-notch as one would expect it to be. Plus, most that are available in the market are trial versions. Which means you won’t be entitled to its complete services.

2 Poor response

Most companies that provide free VR services may not be as dedicated to your business as a paid VR. That is because a VR depends on many resources which cost money. And since these resources are more or less reserved for businesses who really need them, a lack of response on their part can be expected. If it is for a trial, then it may be beneficial for you. Otherwise, you may want to spend money and settle for a paid VR service.

3 Does not provide the complete picture

Picture this. You are a new company and would like to hire a Virtual Receptionist for his services. However, you are also short of money and do not really know how a VR works. So, you settle for a free VR or a trial version of an original one and you end up being dissatisfied with what you receive.

It can change your perspective and that may not be a good thing. Times are changing, and smart business strategy is the key to growth. But if you get stuck on a particular notion, then your business can take a bad hit.

4 Logistical short comings

Physical collaboration will always have a greater impact than technological interactions because of one simple reason – physical interaction cannot be disrupted during an important meeting. Technology has a tendency to fail, no matter how small the chances might be.

But in a physical interaction, the only way something can disrupt the communication is if a major problem occurs.Meetings are based on timings and communication and when both do not take place smoothly, businesses take a hit.

5 Dealing with the language barrier

Free VRs work from a number of countries around the world and sometimes, miscommunications occur due to language barriers. It’s not just restricted to grammar and diction but also includes cultural and social nuances as well.

Although the VR cannot be blamed for such shortcomings, these problems do exist and you as a leader must find a way to work around it. Also, keep in mind that free services are often not the best option to entrust communications.

6 Risk of data security

It is possible that a free VR won’t be as dedicated to your campaign as other employees within the organization. And even when he does there is a risk of the data getting leaked out to the public. After all, VRs will be in charge of sensitive information and some of it might be enough to put the company at risk.

7 Research before you Hire

It is always important to do a background check before hiring a free VR. Job experiences and recommendations are a plus. A VR with credible background is easier and safer to work with than a new one.

Top 7 Paid Social Media Hacks Of All Time

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It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out!

In today’s post, I’ll be counting down the top 7 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started!

1. Tweet Often, Only Promote Your Best Stuff

Some advertisers are tempted to promote a wide range of social content to “mix it up.” However, all this does is dilute the potential impact of your very best content – which is the only content you should ever pay to promote. (Note: check out this post about content advertising to learn more.)

Only promote your very best content. Not the “good” stuff, not even the “great” stuff – the very best. By “best,” I mean the stuff that is performing the best, so not just what you want to perform well, but the content that is already getting a lot of attention and engagement from your audience.

We knew this was a hot story, so we paid to promote it on Twitter. We spent a grand total of $250 to promote this tweet, which not only netted us 1,500 retweets, but more than 100,000 visitors! Obviously this represents insane ROI, so only promote your very best content – let other handles tweet useless fluff!

How to Find High-Engagement Tweets

The easiest way to identify high-engagement tweets is by exporting data from your Twitter Analytics dashboard.This allows you to examine the data for engagement metrics such as retweets, favorites, and replies, making it easy to see which tweets are hitting the mark. Those top-performers are the ones you want to amplify.

2. Increase Commercial Intent Using In-Market Segments

Social media advertising presents amazing opportunities for advertisers due to the enormous size of their audiences, but these platforms lack the kind of commercial intent offered by search ads. So what do we do? We narrow the field to users who are ready to buy by using in-market segments.

Facebook partners with data brokers to provide advertisers with detailed information on purchase histories of its users. This means that marketers can target increasingly granular audiences based on the things they’ve bought, places they’ve gone, and virtually anything else tied to their credit card statements. This allows us to create highly specific audience segments.

This gives me a potential Facebook audience of 6.1 million people! You can see how Facebook has partnered with Epsilon to access this kind of purchasing data, as well as a description of the audience segment and the source of the data. For more info visit SEO Agency in London

You can do something similar in Twitter, too. They actually use the same audience data as Facebook! Here’s another example, this time for a coffee retailer that’s going after people who’ve bought coffee as part of the behavioral profile data owned by Datalogix accessed by Twitter:You can target custom audiences as broad or as narrow as you like. Remember, though, that the more specific you get, the smaller the audience is likely to be.

3. Social Media Remarketing

Remarketing is absolutely essential for any marketer, but it’s even more important in paid social media campaigns. Given how much time people spend on social media, you’d be crazy not to be tracking visitors to your profiles who didn’t convert right away. However, remarketing on social is an entirely different ballgame than it is on the Google Display Network.

The first major difference is the visibility of remarketing ads. On the Display Network, the majority of remarketing ads are simply never seen:In fact, viewability of remarketing ads is less than 45% in some verticals. As you can see in the figure below, this is particularly brutal in categories such as Hobbies & Leisure:

One of the biggest reasons for this wide disparity in remarketing ad viewability is page position. For display remarketers, positioning is very important, as not all users will scroll to a part of the page where a remarketing ad is being shown:For social media remarketers, however, page position becomes irrelevant. There is no position one, position two etc., as people’s timelines just keep scrolling on and on, making positioning far less of an issue – and viewability much higher, which is great news!

A. Custom Website Audiences in Facebook

If you’re planning a remarketing campaign for Facebook, the way to do this is by using something called Custom Website Audiences. This is where you’ll specify the range of pages in your cookie pool for retargeting purposes.

B. Tailored Website Audiences in Twitter

Specifying the range of pages you want to include in your retargeting cookie pool is similar on Twitter. To do this, you’ll use Twitter’s Tailored Website Audiences funsocction:

C. Product Ads on Facebook

One of the coolest things about remarketing on Facebook is the ability to use product ads directly within Facebook. These are a lot like Google’s Shopping ads, and allow you to target visitors based on the purchasing history and shopping habits. They look really great, too!.This ad format is also a great way to capture people who’ve abandoned their shopping carts, but might be receptive to converting while they’re browsing social media in their downtime.

4. Insanely Powerful New Ad Formats

A. We talk a lot about funnels in marketing.

The funnel is dead. Over. Finished. Forget about it. It’s based on desktop usage, and using paid social media (which is overwhelmingly mobile), you can bypass the traditional marketing funnel entirely. How? By leveraging the new ad formats available on social media.

B. Facebook Call Buttons

Facebook offers Call buttons on its ads, allowing businesses that rely primarily on phone calls to skip the funnel completely and get to what really matters – that all-important phone call. This is especially useful for capturing mobile prospects, who aren’t going to bother filling out a web form or anything else while they’re browsing Facebook on their mobile device:

Call buttons are so powerful because phone calls are worth so much more to most businesses than details captured by a web form. On average, a phone call is three times as valuable a lead as any other type of inquiry, so make it as easy as possible for people to click and call you!

In addition, with more than 500 million people using Facebook exclusively on a mobile device, ad formats like this are hugely important. The same goes for Twitter – 80% of Twitter’s users are primarily on mobile devices, so why worry about conversion funnels that were designed for desktop search traffic years ago?

Don’t bother with pay-per-click marketing – get excited about pay-per-lead marketing and start leveraging the power of social ad formats to get rid of entire sections of the traditional funnel!

5. Free Clicks!

My all-time top paid social media hack has to do with free clicks. You want them, I want them, everybody wants them – and paid social delivers!This hack is sort of a variation on the buy-one-get-one principle, except you buy one click/like/retweet and often get three or more for free.

Let’s say you pay to promote a tweet. You’ll probably get at least one engagement with that tweet for your money. However, when one of your followers retweets, replies, or even favorites that tweet, it then shows up in their followers’ timelines, greatly expanding the number of impressions it receives – completely free!

In the example below, I paid something like $20 to promote a funny little piece of content on Twitter. Look at the number of paid impressions in yellow, and then compare that to the organic impressions in blue – I didn’t have to pay for any of that additional organic exposure, because my following did it for me by engaging with that tweet!

Another benefit of this approach is that it can net you additional followers. Since there’s so many ways to interact with sponsored posts on social media, quite often you’ll see an uptick in engagement with promoted posts and gain new followers or fans into the bargain!

6. Leverage the Power of Keyword Targeting and Hashtags

Firstly, Facebook doesn’t offer keyword targeting options, so this hack doesn’t apply to Facebook advertisers (you have to target specific interests). Twitter, on the other hand, is a goldmine for keyword targeting, but it works very differently on social than it does on Google search.

Let’s take a look at a comparison of keyword targeting on Google vs. Twitter:Keyword targeting on Google often feels like you’re marketing to robots – I call this “caveman English”. The keywords are rigid, blunt, and direct. Social keywords on Twitter are much more conversational, informational, and use hashtags. This can actually make targeting them feel more “natural,” as you can serve ads to users based on these conversational phrases that don’t feel as salesy as ads on Google. Also, it’s important to note that on Twitter, you’re targeting people who have used certain keywords in their Tweets, in addition to keyword searches on Twitter.

The Ridiculous Power of Hashtags

Hashtags are amazingly powerful to Twitter advertisers. They scream high user engagement, and make it ridiculously easy to target relevant users by topic or interest.

Take this tweet for example. Just by using the hashtag #gameofthrones, this tweet was retweeted almost 800 times! Sure, it might have gotten retweeted a bunch of times if I hadn’t used the hashtag, but there’s no way it would have gotten this much engagement without it.

Think carefully about keyword targeting on social, and don’t overlook the importance of hashtags! This combination can be awesomely powerful and generate incredible results. Note: to do this on Facebook, you would have to target people who were interested in Game of Thrones.

7. Demographic Targeting

Similar to custom audiences, you can (and should) be targeting custom audiences based on demographic data.

AdWords advertisers are no strangers to demographic targeting options, but Twitter and Facebook go a little deeper than Google does (for now), offering advertisers the choice to target users based on a whole bunch of different data points. You can target users based on level of education, household size, income, “life events” like getting married or the birth of your first kid, even net worth. In fact, there are over 2,000 of such options in Twitter and Facebook!

This is an example of just a handful of the demographic targeting options Twitter offers:Segmenting your audiences like this is a great way to make sure your ads are appearing in front of potential customers. Sure, you could carpet-bomb everyone on social media with your ads, but it’s better to be seen by the right people rather than all the people. This will help keep your engagement rates up and your cost per engagement down.

Setting Safety And Privacy Settings On Social media apps

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We share a wealth of information about ourselves on our social media platforms. We snap perfectly posed selfies, check in at happy hours, tweet at our friends, and announce the arrival of bouncing new babies. The benefits and joys of social media are numerous, but there are privacy risks to consider as well.

Social media users tend to overshare life details in order to feel connected to friends, family, and coworkers. But these private details can be used maliciously by cyberthieves to access sensitive accounts, create fraudulent identities, and compromise careers.

Teens and young adults can also experience the impact of oversharing. Sexting, cyberbullying, texting while driving, privacy concerns, and self-esteem issues are topics that need to be addressed and consistently monitored, and many parents admit to feeling ill-equipped when it comes to talking with their children about online sharing.

Below, the Center outlines steps that might help keep your most sensitive information safe on social media sites. Use these steps to help protect yourself and your loved ones online.

Facebook

Minimum age: 13

Facebook’s privacy settings let your child control who sees their posts and timeline.

Click or tap the padlock icon at the top of any page and this takes you to Privacy Shortcuts in the drop-down menu for further instructions. On the mobile app you will find it under More at the bottom of the screen.

Your child can also block someone (click or tap the padlock icon on the right side of their timeline, then select How do I stop someone from bothering me and type in their user name), and report abusive or offensive content (choose Report post after clicking the arrow to the right of the name of the person, or Report group by clicking on the three dots to the right of Notifications at the top). On mobiles and tablets, go to Privacy Shortcuts (see above) and then click on How do I stop someone from bothering me.

Instagram

Minimum age: 13

To set Instagram posts to private, your child should go to their profile by tapping the person icon. Then, tap the gear icon (iOS) or the three dots icon (Android) and turn on the Private Account setting.

Your child can also block and remove followers by tapping their user name, then the three dots icon and selecting Block User.

Snapchat

Minimum age: 13

Snapchat has two privacy settings, one for who can send your child Snaps and another for who can view their Stories. To change these privacy settings, tap the gear icon in the top right of the Profile screen to access Settings. To change Who Can Send Me Snaps within Settings, tap Send Me Snaps and choose from Everyone or My Friends. To change Who Can View My Stories within Settings, tap View My Story and select either Everyone, My Friends or Custom. Any changes will be saved when you press the back button.

To block someone, go to My Friends, tap on the name of the person you want to block, then the gear icon, which brings up a list of options. Click Block. For SEO Agency in London visit Vivid SEO

Twitter

Minimum age: no specific T&C but in their privacy policy they say that their services are not directed to people under 13.

Your child can choose to protect their tweets so they are only visible to the Twitter followers they have approved. On the Web, find Settings under your small profile pic, top right.

Go to Security Privacy settings, scroll down to the Tweet privacy section, tick the box next to Protect my Tweets and click the blue Save button. On a smartphone, go to Me, tap on the gear icon (iOS) or overflow icon (Android), select Settings and choose the account you’d like to edit. Then, for iOS devices, go to Protect my tweets and tap On and for Android devices, go to Other and tick the Tweet privacy box.

To block someone on the website and mobile, click on their tweet, select the three dots icon, then click Block. You can also Report a user or comment here.

YouTube

Minimum age: 13 for an account, no minimum to watch videos

YouTube is very popular with children of all ages. You can watch videos without creating an account or (over 13s only) log in with a Google account to upload videos, comment and vote.

If you’re worried about your child watching inappropriate content on YouTube, you can set up Restricted Mode. From your computer or tablet, click on the drop-down menu at the bottom of any page on YouTube and select ‘On’. To prevent your child from making changes, lock Restricted Mode for that particular browser – you’ll need a YouTube account to do this.

To access Restricted Mode on mobile, you’ll need to go to the Menu and look under Settings.

YouTube also allows you to flag, report and block videos, comments and accounts. To block or report a user, go to their channel, click About, click the flag icon and choose from the drop-down menu.

To report a video, click on More and select Report. For SEO Services in London visit cmap.org.in

To report a comment on a video, hover over the comment, click the arrow in the top right corner and use the Report spam or abuse link.

YouTube Kids

YouTube Kids is designed for children aged 12 and under

Google recently launched the YouTube Kids app, designed to offer only child-friendly content. You can’t make comments or upload your own videos to YouTube Kids.

Parents can also turn off the search feature and set a time limit for how long their children can browse.

All the videos on YouTube Kids should be appropriate for children, but if you come across something you think has made it through by mistake, you can report it. Tap the menu icon at the top of the video player, choose Report and then choose Yes.

Pinterest

Minimum age: 13

Pinterest is a service for sharing and organising images, videos and other media. Users upload their own content (called Pins) to their Pinboards. They can also save (or pin) other media that shows up in their Pin feed to their Pinboards.

To keep a Pinboard from showing up to search engines, under your name at the top of Pinterest, click the gear icon, Edit settings, and change Search Privacy from No to Yes. Click Save settings to confirm the change.

You can’t completely hide your Pinterest profile from other users, but you can make specific Pins private by putting them on a secret Pinboard. Secret boards are only visible to you unless you give other users permission to view them.

Tumblr

Minimum age: 13

Tumblr is a blogging platform popular with young people. It’s especially popular with photo bloggers, but you can post and re-blog all different types of content.

Tumblr lets you create additional blogs in addition to your primary blog (the original, first one you create when you sign up to Tumblr). Your primary blog has to stay public, but you can make secondary blogs private, meaning other users will need a password to look at them. Secondary blogs don’t have access to some of Tumblr’s social features.

To report something on Tumblr, go to https://www.tumblr.com/abuse and fill out the form.

You can add someone who’s bothering you on Tumblr to your Ignored Users list by going to the list of blogs you’re following and clicking block users.

Follow the link to your blog settings page, scroll to the bottom, enter the name of the Tumblr you’d like to block in the Blocked Tumblrs box and click block.

Skype

Minimum age: Skype says its software is not intended for, or designed to attract, users under 13s

The video messaging service does allow users to block or report someone but there is no report button to click on while making a call.

Desktop: Sign in and click on Contacts in the side menu and then, to the right, click Skype. Find the contact you want to block. Right-click the contact’s name (on a Mac, ctrl click) and choose Block… You are also offered the option to Report abuse from this person. Click this if you wish to alert Skype to the user’s actions.

Mobile (OS): Go to Search at the top of the screen and tap on the contact’s name you’d like to block. In the drop-down menu, tap View profile. Select either Block or Remove contact. You may need to scroll down to see it.

Mobile (Android): To block a contact: Start Skype. Go to People, tap and hold the contact you’d like to block. Tap Block contact, then tap OK.

Gmail

Minimum age: 13*

Gmail is Google’s email service. It’s very popular, including with teens. If your child uses Gmail, they should make sure they’ve set a strong password and shouldn’t share it with anyone.

If your child receives any suspicious messages via Gmail (like emails that ask for personal or financial information), they can report them to Google. Click on the arrow next to the reply button and select Report phishing. You can also report spam or block a particular email address from contacting you.

*It’s worth noting that Google also offers Apps for Education, an add-free version of lots of their popular services (like Gmail, Calendar and Drive) for use in schools. If your child’s school uses Google Apps for Education they can have a school Gmail account even if they’re under 13, although the school should get parental consent.