Category: Tech

How Effectively Top Brands Are Using Instagram

SEO

Instagram has over 400 million active monthly users and it has become a social network that many business owners are paying more attention to lately. You may see Instagram as just another photo sharing site, but it is one of the best ways for your business to engage potential customers while showing your fans the best side of your business.

While many brands are using Instagram every day, not all of them are using it as effectively as the following brands are. By using their ideas as an example for your own Instagram campaign, your business could become more successful at reaching and engaging with your customers. For Digital Marketing Company in Hyderabad visit Vivid Digital  

Lowes

Lowes doesn’t just sell home improvement supplies, it shows its customers how to use their products and gives them some real world applications for them via Instagram.

Starbucks

Starbucks uses Instagram to not only promote their brand, but to connect with their customers. They do this by using followers’ images as part of their promotion bringing the customer into their brand story and making them feel like more of a community.

Ben & Jerry’s

Ben & Jerry’s has always had some creative ideas when it comes to their ice cream flavors, and they let that brand personality shine on their Instagram posts.

Sephora

A leading cosmetic and beauty supply chain, Sephora knows how to draw in their customers’ focus on their Instagram page. By making good use of white space to emphasize color, the readers’ eyes are drawn to the products.If you are looking for best website development in Hyderabad for your company visit Vivid Design Consultants.

Intel

Intel is one of those companies that likes to show off their technological developments, but on their Instagram page, the employees are the stars of the show. Intel offers followers a behind the scenes look at their brand making them seem more personable and inviting.

Taco Bell

Taco Bell uses Instagram to release new products, showcase their menu items and engage with their followers in a fun, colorful way. Their posts are full of energy and avoid any generic marketing techniques.

American Express

The American Express Instagram offers inspiring images of tourists carrying their American Express cards around the world. This is a creative way to engage followers and promote the use of their cards for travel.

Warby Parker

Warby Parker an online only prescription eyewear company, has opted to use their own employees rather than hiring models and feature them on their Instagram site to promote their products. This gives followers a sense of realism and shows what Warby Parker’s products would look like on the average man or woman.

Ikea

Like Lowes, Ikea uses Instagram to show followers how to use their products and even replicates an in-store experience. This promotes their products by giving followers some home decorating tips and directs them to the must-have products to complete their look. For more info on SEO Services check Iiit-bh

Sharpie

Sharpie, the leading manufacture of markers and writing instruments used by people all over the world, uses Instagram creatively by tying in pop culture with the use of their products. This appeals to younger generations and increases the total of new followers their Instagram page receives.

Why Google Is So Popular

SEO

Google is one of the best-known search engines in the world and for good reason. They are also the most effective search engine for small businesses looking to grow and succeed online.

Almost everyone has heard of Google and millions of people use it every day to find what they are looking for online. Google has even become its own verb as many say that they are going to “Google it”. For Top web development company visit Vivid Digital.

With all of this Google popularity, business owners are still wondering what makes Google so special and why they should be using it over any other search engine or app provider.

Let’s take a look at some of the reasons why Google is as popular as it is for online businesses.

Site Ranking:

Google has one of the most trusted site ranking systems available. It uses relevant topics with links associated with the main site to decide rankings. If your site has a large amount of searchable keywords that are popular in your niche, your site will rank higher.

SEO Friendly:

Search engine optimisation is important to getting your website ranked higher on Google. The higher your site ranks, the more views it will get and the more sales you can expect. Ranking for SEO can be difficult and confusing for new business owners but Google makes it easy.

File Format Friendly:

Google uses a wide range of accepted file formats including PDF and Microsoft Office, .doc file, excel file.

Site Directory:

Google shares over 25 million websites making it more possible for its users to find what they are looking for.

Google AdWords:

Google AdWords is an important business tool that can help small businesses get noticed on the first page of Google’s search engine. Users can purchase higher ranking on a pay per click basis and see their ads above the search engine results.

Google Applications:

Google applications including Google Finance, Google AdSense, Ad Mob, Google Doc, Drive and Google+ are innovative, easy to use and can be used for storage, efficiency, marketing and social media engagement. For best Affordable SEO packages in UK visit Vivid SEO.

Analytics:

Google Analytics can be used to track the web traffic your site receives and can help you evaluate the popularity of your website online.

Map Search:

Not only does Google Earth and Google Map help you find where you are going, they are also useful search tools for businesses. Customers can see where you are located and even get a street view of your business as well as some helpful reviews from customers.

Here Are Some Simple Steps That Will Increase Your Blog Subscribers

SEO NEW YORK

Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business.

Subscribers are like your customers and they will keep your blog afloat. Sure, it would be helpful to have some readers who accidentally find your website, but it is better to have a group of loyal subscribers who always return to read your latest content. For more details Visit SEO Company London.

People subscribe to your blog because they are interested in your content and they don’t want to miss even a single post. They are waiting for information that you will share next.

These are the type of readers that you want and you need to meet their requirements. But how do you get more subscribers to your blog efficiently?

Keep reading and we will show you some of the best ways to increase subscribers to your business’ blog page.

Here are some simple things that you can do to increase your blog subscribers:

Make it easy to subscribe.

Openly invite people to subscribe to your blog and place the subscription box in a highly visible area. A good way is to put subscription box right under each blog post, so people can subscribe immediately.

Do guest blogging.

A good way to attract attention to your blog is to become a guest blogger for a popular blog. The blog doesn’t have to be in the same niche, but it should still be relevant. At the end of your post, you should make a reference to your details, including your name, brief description and your blog name.For Best web development company in UK visit RavisNY.

It is a good idea to add a link to one of your posts and people will click, if they want to get more detailed information about your topic.

Be consistent.

You need to stay within the current niche. People subscribe to your blog because they are interested in your current topic, so never stray away from it.

Unique and highly specialized topics work best. People also subscribe if you are already considered as the authority on a niche, so if you are not consistent with your topic, people will start to lose trust.

Offer freebies.

It’s a good thing to offer free items, like special reports or e-books for new subscribers. People will subscribe if they know that they will get more information than unsubscribed readers get.Check for SEO Services in Planetm

Create a special landing page.

There should be a landing page that’s designed to drive people to subscribe to your blog. Offer them interesting stuff and they will more likely to subscribe.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Rejuvenate A Social Media Marketing Campaign

SEARCH ENGINE OPTIMIZATION

Many part-time social media marketers slowly lose their grip and get fewer results from their social media campaigns. It is possible that what they are doing is becoming less effective.

The market landscape and consumer expectations change dynamically and we often need something fresh and new to get the attention of today’s consumers.

Consumers appreciate different approaches that address their issues more directly and they welcome new and innovative marketing techniques that are aimed at solving their problems with either products, services or both. For more details Visit SEO Company London

When you apply the proper social media marketing strategies, you will find that you will have happier customers and that can lead to more positive reviews about your business which, in turn, will lead to more sales.

Here are some things marketers need to do to get more results from their social media marketing campaigns:

1. Post fresh content:

It’s a good thing to post evergreen content that will stay relevant for years. However, people also want to get the latest updates about recent developments and how to deal with new problems.

If marketers are able to deliver the most relevant content based on the latest events, they will become the preferred sources of information and news. Consumers can be overwhelmed by the amount of online information, so marketers need to keep it fresh, appealing and effective.

2. Tweet more often:

Twitter is a big community and words can spread incredibly fast. Marketers need to interact with people who are pertinent to their industry. For Best web design Agency check RavisNY.

They need to distribute excellent short content to obtain much better lead generation. It’s a good thing to tweet five or six times each day to provide new information and respond to any notifications.

3. Stun them with impressive visuals:

If you choose unique and engaging visual content, engagement rates in social media will increase dramatically. However, creating images or videos can be time consuming and expensive, but the results are worth it.

4. Watch for the latest trends:

Social media marketers need to keep their eyes open and be particularly observant about what’s happening in the industry. A good analytic tool specialized for social media platforms should give a complete picture.

They may also know about the ideal titles for blog posts. Marketers need to be receptive about the latest changes and implement marketing strategies accordingly. Check for SEO Services in planetm

If your Social Media Marketing Campaign could use a boost online, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.