Category: Tech

3 Proven Silly Lead Generation Mistakes

Vivid Digital

According to a 2016 HubSpot report, 74% of survey participants said that one of their top priorities over the next 12 months is to focus on generating more leads into loyal customers.

But what exactly are leads and how can you avoid making easy but silly lead generation mistakes?For more info check Digital Marketing Agency in Hyderabad.

Here is a list of the most common errors marketers make:

1. Not knowing what a lead is

Although this may seem obvious to a seasoned salesperson, if you aren’t 100% sure what a lead is then it is highly likely that you will fall into the trap of contacting companies who just aren’t that into you.

A lead, in layman’s terms, is someone who has taken an interest in an aspect of your business. They have put in the effort to give you their details and it is clear they want to hear from you.

Don’t buy an email list in the hope that companies will be interested, because it’s highly likely they won’t.

Firstly, the email has probably gone into their junk folder. Secondly, if the email hasn’t gone into junk then it could be equally possible that it’s sitting in a fake or inactive email account.

Finally, and most importantly, if the receiver does happen to open the email, you’ve got to hope they don’t take one glance and send it to the rubbish bin, just like the hundreds of other unsolicited emails they receive a day.To know more details check SEO Services in London.

2. Making contact difficult for your prospective customer

An interested customer is on your website, but there’s no way for them to get in contact easily. Even the most basic of websites needs to have a contact form tool, and not on one of the back pages of the site.

Best of all, add it to the home page or create a contact tab. Additionally, make sure your contact details can be seen on every page, even if the form isn’t.

Nobody wants to spend time searching for information that should be readily available.

3. Giving each customer a run-of-the-mill experience

Don’t assume that because a company or client has contacted you that they want to jump in head first and buy your product.

Lead nurturing is the key to success, so ensure that you meet each potential customer’s specific needs – they are all at different stages of the buyer’s journey.

If it helps, make a quick progress report about your contact for each lead generation so that you know you aren’t going to repeat yourself or miss out important information.

In short, good lead generation practice is all about meeting new potential customers organically.For more information on SEO Services check Agropedia

There are some ways to quicken this process, such as regular updates on social media platforms, writing interesting and engaging blogs that aren’t necessarily about your company and maintaining correct website content and information, so that when a prospective client does stumble upon your brand their interest is piqued immediately.

Generating leads is integral to the inbound methodology. Get some more information and statistics from the inbound report mentioned at the top of this article, and watch your business grow as you shift your focus from outbound to inbound marketing.

Top 5 Awesome Email Marketing Tricks

Bpas

In a world where we now have apps, push notifications and instant messages you may think email marketing is an out-of-date technology.

This couldn’t be further from the truth. Like most technologies, support for emails has been improving. The amount of awesome little tricks you can develop in emails is ever increasing.

5 awesome email marketing tricks

1. Did you know that some email clients now support background videos in emails? There is very limited support for this, but it is a cool little trick all the same.To know more information check SEO Company in London.

2. You can create animated SVGs right in an email and animate email signatures without making use of GIFs. Again there is limited support for this, so you will need to make sure you have good fallbacks in place.

3. With the tracking you can do in direct marketing emailers, customer surveys and competition entries are extremely easy to run and easy for customers to complete.

With one click of a button you have the information you need (who clicked on the button and what button they clicked). You may have seen this on Takealot.

After you purchase a product from them they send an email asking you to rate their service and they display ten buttons asking you to rate their service on a level from one to ten.

We have run similar email campaigns for our clients with great participation and engagement.

4. Mark Robbins was able to create a little email game. When you received the email you could play this game right in your email. There was no need to go to a web page (Thwack a Vole).

5. Did you know that you can design mobile responsive emailers? This is a great way to ensure the user experience of someone receiving a marketing email is a great one.For more details on SEO Services check Planetm

The reason you may think email marketing is an old-school technology is probably because most people are using out-of-date mail clients. Older versions of Microsoft Outlook use Microsoft Word to display HTML emails.

This severely hampers the way you want to display your emails, as unfortunately many people still use this to view their emails. This makes designing emails difficult as you need to design them with these people in mind.

However, there are some great tools out there to ensure your emails get to the viewer as intended. Litmus has some great tools that allow you to view how emails look on a wide range of email clients.

This is great for testing and refining your code to accommodate all the email clients, as well as mobile and desktop users.

So if you are looking to create a personalised, easy-to-use email survey or competition and you are keen to engage with your database, consider using email marketing.

Email marketing is just one of the services we offer, so get in touch and let us help you tailor an entire campaign to suit your needs.

Why You Should Use PPC To Get Traffic On Ecommerce Site?

Cmap

These days, there is an online store for almost everything in South Africa. If you run an ecommerce site then there is undoubtedly a lot of competition.

For example, how does Faithful to Nature get more traffic than Fresh Earth? So how can you make sure you get traffic to your website? One thing you can do is use PPC (pay per click) online advertising.

Here are just a few reasons why you should use PPC?

It will increase awareness of your online store

Even if someone does not actually click on your advertising, you will make more and more people aware of your online store and its brand.For Digital Marketing Company Check Vivid Digital.

When your market searches for specific products, your adverts will be shown to them if you have chosen to integrate those target keywords into your PPC campaign.

The more your market sees your brand, the more likely they are to remember it in future. The next time they are looking to buy something, there is a much higher chance of them finding their way to your store instead of a competitor store.

It will reach the right people

We’ve already alluded to this, but you can be very specific in how you target your PPC advertising. There are a number of different targeting options for PPC campaigns that can assist you in zoning in on the right people.

Who do you want to visit, shop and purchase on your online store?

You can choose many different demographics. For example, if you have an online store selling baby clothing and you also offer mom and baby classes in the Fourways area, you can target mothers who live in Sandton, Johannesburg.

It is easy to manage

A PPC advertising campaign is easy to set up and manage.For Web development services in Hyderabad visit Vivid Design Consultancy

Once the campaign is running it is then simple to track clicks and conversion rates, and you can quickly make edits to ensure the campaign works most effectively for you.

It is cost-efficient

The advantage of PPC is that you only pay for the clicks and you can create a campaign that caters for your unique budget.

Also, because you are reaching the right people and it’s easy to manage, you are inevitably making your budget work best for you.

It will get you the right traffic

Finally, it will not only get traffic to your ecommerce store, it will get the right traffic. We’ve already touched on this, but PPC is a must if you want to drive the relevant traffic to your online store.

You don’t just want traffic – people who will just drive past your store. You want traffic that will stop at your store, fshop and purchase what you’re offering.

Once they purchase (and have had a positive experience), they are more likely to purchase again in the future, as well as recommend your website to others.To know more details on SEO Services visit Agropedia

Now that you know why you should use PPC, chat to us about setting up an advertising campaign for your online business. If you still need to develop your ecommerce website, we can also assist you with that.

6 SEO Friendly Marketing Strategy Tips For Startups

SEO Agency in London

Vivid SEO

There is one thing all startups need – cash. And arguably the most important thing startup cash will be spent on is marketing. If startups don’t market themselves then it is unlikely that customers will discover them.

Sure, startups can rely on word of mouth, which we all know is the most powerful form of marketing, but it may take an awfully long time for word to get out and spread. So startups need cash for marketing, but because that cash is inevitably limited there is a greater need for strategic thinking.

There is no room to waste money when it comes to getting startups off the ground. One of the most cost-effective ways for startups to market themselves these digital days is SEO (search engine optimisation). Let’s take a look at some SEO-friendly marketing strategy tips for startups.

6 SEO-friendly marketing strategy tips are as follows

1. Invest in research

Yes, research can be costly and time consuming. But, if done right as part of your SEO-friendly marketing strategy then it can save a lot of money and time in the future. What kind of research should startups do?

Startups should be focusing their research efforts on the intersection of their proposed product, service or idea with their proposed target market. It’s all about finding the sweet spot – where the product, service or idea is tailored specifically for the target market, and then successfully marketing it to the target market in a way that resonates with them.

Once you’ve found the sweet spot it becomes easy to begin SEO efforts because you can focus on what makes your product, service or idea unique and what your target market is looking for.For Web development company in New York visit RavisNY.

2. Put a plan in place

One of the main reasons that SEO-friendly marketing strategy attempts fail is due to a lack of long-term planning. So-called SEO experts haphazardly throw money into SEO tactics without taking the time to look into the future.

Startups can be particularly guilty of this due to an urgent desire or demand to see things take off. However, to experience sustainable success, there needs to be a strategy. And, as Ellie Pidot puts it, “Strategy is a fancy word for coming up with a long-term plan and putting it into action.”

If startups hope to survive and thrive they need to plan beyond the here and now. An obvious example, in this case, is avoiding any quick SEO fixes that promise instant results. an SEO-friendly marketing strategy is never going to be a short-term process.

3. Stick to the topic

When it comes to school or varsity projects, teachers and lecturers will always reiterate that students have to “stick to the topic”. Of course, if you have done your research and put a plan in place then it will be fairly easy to stick to the topic. Sticking to the topic is fundamental to SEO efforts. What topics does your startup business deal with?

Another way of thinking about it is to name the industry or industries your startup business falls into or the problem that your product, service or idea is trying to solve. For example, if your startup business has to do with photography then you’d more than likely classify your business under photography or audiovisual services.

If your photography business focuses exclusively on weddings then you could also classify your business under wedding services. We’ll touch on this again later, but you can perhaps already see how this would help your SEO-friendly marketing strategy. Keep the main topic the main focus of all your content. Deviation equals disaster.

4. Come up with keywords

Once you have thought about (and preferably written down) the topics that your startup business impacts, it is easy to come with keywords. Think of it as one of those basic mindmaps you used to draw in school with the main word in the centre bubble. The lines coming from the centre are linked to the main topic, but perhaps even to one another.

There is no reason to overthink things. You’ll find keywords spring to mind quite quickly. If not, Google will give you “searches related to keyword” right at the bottom of the SERP (search engine results page) when you put in one of your topics or keywords into the search bar.To know more details on SEO Services check Bpas

Remember that they can be one-worded keywords or long-tail keywords, which are a string of words that people will potentially search for in order to find a business like yours. Don’t forget to include all the different ways of saying, writing or spelling keywords linked to your topic or topics.

5. Work with your keywords

Once you have a list of keywords, don’t hide it away and forget about it. Work with your keywords on a daily basis and incorporate them into EVERYTHING that your startup business does, especially all your marketing efforts. Your keywords should not only pop up across your website and blog, but also in all above- and below-the-line marketing material.

Now, we are not talking about keyword stuffing here. If your keywords are selected correctly then they should come up naturally. If someone is passionate about something, they talk about it a lot. In other words, make sure you are passionate about whatever business you’re in as it will make life much easier.

6. Measure up

Just as it is futile to throw money into SEO blindly, so too is it silly to spend money on SEO without constantly looking at results. Although your topics should never change, your keywords are somewhat fluid. This means that you have to continuously look at Google Analytics to see how keywords are performing and, if necessary, adjust things accordingly.

If you’re putting all your budget into the wrong keywords, and you never care to look at their performance, then you’re truly wasting money. It’s like paying a fortune to design and print flyers that are thrown into the dustbin.

You should always be questioning whether your keywords measure up. As Sir Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results.”

If you’re a startup, put some of these SEO-friendly marketing strategy tips in place and let us know what results you observe. If you’re keen to receive some more guidance on putting a strategy in place that works for your startup business then don’t hesitate to give us a shout. We’re passionate about putting small businesses on the map.

Tips You Should Know When Considering A Web Hosting

SEO Agency in London

For developers, bloggers, small business owners, and others, learning how to choose a web host is like searching for Mr. Right. It’s a familiar question: Which hosting provider should I trust with my heart (er, websites)?

If done right, you can spend a lifetime of happiness with a reliable and high-performing host who is always available through phone, chat, or email to answer your burning late-night questions.

However, rushing into a hosting relationship without doing your research could lead to feeling trapped, misled, or extorted. Choosing the wrong host often ends with headaches and a messy, expensive divorce — and you again alone, holding on to all the files you used to share.For more info check SEO Company in London.

We consider ourselves hosting matchmakers and have put together a step-by-step guide to share how to look for hosts and highlighted some of the hosts with the most attractive features — all in the name of helping you find a host you will love for a lifetime.

Look for a reputed and reliable website hosting provider

Choosing a highly regarded web hosting business is not a difficult task. All you need is to go through the reviews of different service providers online. You will get along free website hosting sites list and choose one that best fits your website needs and budget. However, it is also important to ensure the website designed by the provider should be a reputable and reliable one.

Know the areas of expertise of the provider

Every website has its own needs, so your website is no poles apart. Whether yours is a growing business or an established business, knowing your present and future needs play a crucial part in picking the right service provider.

As each service provider will have both strengths, as well as weaknesses, you can call the provider to know his areas of expertise. You can even get your clarifications cleared by asking the provider questions pertaining to your website and your needs. A reliable and reputable provider would be eager to answer your entire questions patiently.For Best  Website development services in New York check RavisNY.

Consider the features as well as the restrictions

Prior to choosing the best web hosting know your needs and the things that you want to achieve through your website. If you are posting simple blogs on your website, you can go for a web host that comes with fewer features.

Well, if you are running an e-commerce website, you may need an abundance of RAM, sufficient processing power, as well as more disk space for the proper functioning of your site. This means that your site will work well according to your expectations as well as to the expectations of your consumers.

Many cheap websites are incapable to meet those needs. Therefore, first, create a list of your present and future and ensure that any service provider you consider will meet or will go beyond your needs, such as extra domains, backups, and technical as well as customer support.

Summing Up

Look for a reliable service provider who offers website hosting services with the maximum features at a minimum cost. Although you will get what you pay for, still, it is important to hunt for an affordable service provider that can meet your entire needs.To know more info on SEO Services visit Bpas

This means that you have to make sure that you are getting the best service provider to offer the real worth of your money. You can compare the features offered by each provider with the prices prior to making the decision.

What Is SEO & How Does SEO Work?

SEO Agency in London

So you have created a masterpiece of a website. You have made sure it is optimized for mobile phone users as well. You paid special attention to the responsiveness of the design if you do say so yourself.

Now all that’s left is for your target audience to find you.

That’s what search engine optimization does.

According to Hubspot, 81% of shoppers conduct online research before making big purchases. For Digital Marketing Company Check Vivid SEO.

When your potential customer is looking for a product or service online, she is most likely to Google it first. In order to be found among millions of search engine results, your website must be optimized for the search engines (Google, Yahoo, Bing, etc.)

Let’s see what optimizing your website means.

Search engine optimization is the process of improving the visibility of a website on organic (unpaid) search engine result pages (SERPs).

SEO makes sure that your website appears within the top results whenever someone enters your targeted keyword(s) in the search bar.

This image perfectly illustrates the major elements of a successful SEO strategy.

How does SEO work?

Find the right keywords:

Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.

Use those keywords in your website’s URL:

One of the best ways to optimize your website is to incorporate keywords in your site URL. For Website design & development company in New York check RavisNY.

Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.

Use keywords in Title tags, Meta descriptions, and Heading tags:

Title tags are the name of a web page. When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on.

In order to increase the relevancy of your website (SEO-wise), incorporate your main keywords in the Title tags.

If you want a perfect preview so the title doesn’t get cut off in the search results, keep these tags less than 65-70 characters. Also, avoid using stop words like a, the, and, if, then, an, to, etc. in the Title tags.

Meta descriptions are the 2-3 line descriptions under the titles you see when you Google something. It is a short description of a business/brand which makes it easier for the potential customers to swiftly skim through all the search results.

You are allowed a maximum of 155 characters to describe your web page, and it is recommended to use at least one keyword for that particular page.

Heading tags are the HTML tags (H1, H2, H3, H4, H5, and H6) that are used to structure the content of website page. In addition to using keywords in your Title tags and Meta descriptions, also make sure to use your most important keywords in your Heading tags.

These are probably the most meticulous details we will share with you in our digital marketing basics guide, but they are essential to effective on-page SEO.For more info on SEO Services check Bpas

Include keywords in your website content and blog posts:

As we said earlier, search engines use keywords to identify the relevance of a web page. Use your important keywords and their combinations in every piece of content you publish on your website.

But beware of keyword stuffing because a) it looks spammy, and b) Google WILL find you and penalize your website.

If you want to know more about optimizing your website, we suggest you read this simplified organic SEO guide to achieve page one rankings.

4 Online Marketing Mistakes Real Estate Agents Make & How You can Avoid Them

Real Estate Advertising

Online marketing is a powerful tool for real estate agents, but it’s also a very big topic, with tons of tiny variables that will ultimately make a difference in the success of your marketing. With fast-changing trends, diverse advertising platforms, and the constant demand for fresh content, even marketing pros need to work hard to stay up to date. In other words, it’s easy to miss the mark on the little details, especially when your real estate business demands so much of your focus.

That’s where we come in. Your Real Estate Marketing team will help you build a powerful web presence, and avoid the most common online marketing mistakes. Let’s get started by looking at four common real estate online marketing mistakes, and how to avoid them.

Looking to Grow Your Online Marketing? Avoid These 4 Common Mistakes

The biggest mistake you can make with online marketing is trying to handle the whole task yourself, especially when you’re learning the ropes. It’s a complex topic where each part of the system influences the success of the rest, so having an experienced hand to guide your marketing will save a ton of headaches. You’ll still have plenty of input, but hiring the right marketing team means you won’t have to stress about the details.

Don’t “Set It and Forget It” –

Looking to make your mark on social media? Avoid the temptation of relying too much on automation. Scheduling updates to share blog posts or listings is great, but forging real connections requires direct interactions, especially when someone makes the effort to contact you.

You don’t need to check your notifications every 5 minutes, but setting aside a small amount of social media engagement time each day does wonders.

Missing Out on Mobile –

A responsive or mobile-first website is an absolute must for real estate online marketing. You want those beautiful home photos, detailed listings, and contact forms to look great, no matter what type of device a shopper uses to access your site. To know more info on SEO Agency for Real Estate visit Igc2016

Responsive websites scale to fit any screen, while mobile-first sites place priority on smart phone and tablet functionality. Either option works, and your choice will depend in part on your target audience.

Appealing to Everyone –

While it’s good for your online marketing to have broad appeal, it’s important to have a target audience in mind when creating your website, content, and advertising materials.

If you cater to the luxury market, for example, your target audience will have different priorities than first-time home buyers. A lack of clear targets ultimately leads to bland, generic marketing.

SEO Without Local –

Search engine optimization (SEO) is a vital tool for real estate marketing, but there’s a ton of competition for the best search ranking spots. That’s why local SEO is really important.

Local SEO boosts your visibility when people search for real estate in your area, and keeps you from competing for attention with agencies that don’t serve the same region. Google changes its search algorithms frequently, so this is another area where an experienced marketing team will be a big help.

With the help of your marketing team, you’ll have no trouble avoiding the most common marketing mistakes. The results are more than worth the effort, and it won’t take long to see the benefits of your marketing take shape. Contact the experienced team at Realty DS Media Group for everything you need to market your real estate agency in the digital world.

Social Media Campaign Management

SEO Agency in London

Vivid SEO

Starting a business can be a very exciting, and busy, time for many new entrepreneurs. There is so much to do and so much to plan that you barely have time for yourself and your family. But hey, it’s your business; your very own and that is an accomplishment.

Now that you are getting established, you will want to look at what social media has to offer your business and how you can make the most of it with what little time work allows. To some, it can be very overwhelming and we here at Vivid SEO understand that and want to help.

The following are some tips that can help you get started the right way and run a very effective social media campaign that will help boost sales, give you a broader customer base and help you enjoy running your own business more. For Website design & development company in New York visit RavisNY.

First things first, set realistic expectations of what you want out of your social media campaign. Forget the blanket goals that are very generalized, break them down into smaller goals and do what you can to make them a reality.

Start your social media campaign small and only set up as many accounts as you can handle. Being everywhere all at once isn’t any good if you aren’t really there. Choose a couple of social media platforms that contain your target audience and stick with them for a while. Build up a presence and then branch out.

Now that you have some social media experience under your belt, you can start to move forward with your campaign. Make a plan, set aside some time and see what your competitors are posting.

This will give you a clear indication of what customers are responding to and what you can do to engage with them more effectively. Set up an editorial calendar (we will be talking about this in an upcoming post) and use that as a way to keep yourself focused and consistent with your postings.

When in doubt, ask questions. There is so much information online abut social media and how to use it more effectively for your market niche that it would seem futile not to ask questions and seek professional help.

You might find that you will benefit more from a social media management company which will allow you to free up more time to focus on your business. To know more details on SEO Services visit Bpas

Finally, always keep in mind that your audience is your potential customers. Ask yourself if what you are posting is of value to them and if it isn’t, don’t post it.

Best Social Media Management Tools You Should Try Now

 Vivid SEO

Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier. Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media process.

Here is a list of the top social media management tools that we recommend to anyone trying to make sense of their social media management strategy. For more info visit SEO Agency in London.

1. HOOTSUITE

One of the most popular social media management tools, HootSuite is feature packed and easy to use. With HootSuite, you can monitor and post to several different networks and track your effectiveness with the built-in analytics system.

You can even monitor select keywords and conveniently schedule posts to your liking. HootSuite is definitely one of the best social media management apps around.

2. TWEETDECK

Coming in a close second to HootSuite, TweetDeck is another popular web app for social media management. Whereas HootSuite operates within your Internet browser, TweetDeck is directly installed on your hard drive as a desktop application. For Best Website development services in New York visit RavisNY.

Apps for the iPhone, Android and Chrome browsers are also available. What makes TweetDeck so useful is that you can view streaming updates in real-time when connected with Twitter, Facebook, LinkedIn, and more.

3. SEESMIC

Seesmic, like TweetDeck, is an app with options for practically every major platform out there, both mobile and web-based. You can process and view streams from your social media networks as easy as reading an email.

One of the main draws for Seesmic is that not only does it allow social media management for Facebook, Twitter and LinkedIn, but it also covers third party integration options sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

4. SOCIALOOMPH

For the more adventurous, or those with more time than most, there is SocialOomph. SocialOomph has a lot of useful features that let you micro-manage your Facebook and Twitter accounts almost to a fault. SocialOomph also lets you manage your blogs and keep track of posts effectiveness rates. For more details on SEO Services check Bpas

With SocialOomph, you have the option of both free and paid premium services, all of which will allow you to schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox and create an unlimited number of profile accounts completely free of charge. What could be better than that?

We hope this list has given you something to think about and maybe you will try these social media management apps out for yourself. Remember, just like anything else, that will help your business succeed, social media management does take time and effort.

If you don’t have the time, or you are unsure about what to post, when to post it or even how to get started, you might be better off with a social media management firm handling your accounts.

10 SOCIAL MEDIA POSTS TO ADD TO YOUR CONTENT CALENDAR

SEO IN LONDON

Business owners throughout the UK are always looking for new and innovative ways to increase their social media following and to reach more of their potential customers.

Many of them over post content on their social media pages and that usually leads to losing followers. Followers need variety and they look to you to provide them with that variety. Keeping your social media posts new and giving your reader’s something they can become interested in is important.  For more details Visit SEO Company London.

Here are 10 social media posts that your business can use to give potential customers the variety they need, while keeping the interesting in your brand.

Ask a question.

Everyone has an opinion, and social media culture empowers people to share theirs. Posts that ask a question get 100% more comments than standard social media posts.

Invite fill-in-the-blank responses.

This is a good way to increase engagement and harness feedback from your audience. You could leverage that information for future content campaigns or use it to improve processes.

Offer advice and tips.

Providing valuable content keeps your audience engaged and encourages sharing. Advice posts are an opportunity to repurpose and promote aging content. For web development company in UK visit RavisNY.

Split fans into two camps.

If you want to increase engagement, split your followers in a head-to-head post and encourage them to pick sides. Giving them an option such as “Snapchat or Instagram?” can help get your followers to click on your post and possibly share it with their friends.

Comment on trending topics.

Leave some room in your social calendar to occasionally cover trending topics as they happen. Events with the most relevance to your business also can have the most significant impact.

Invite user-generated content.

The majority of consumers trust peer reviews and user-generated content over any company-produced material. If your fans post content that features you or your products, share it!

Post video.

Services such as Snapchat, Vine, Instagram and Facebook’s native and live-video options mean sharing video never has been easier. It can also give fans an inside look at your business and culture.

Leverage nostalgia.

Sharing content with a days-gone-by feeling captures attention within audience segments. You’ll also draw subtle connections between your brand and the positive feelings your audience associates with the past.

Schedule photos as content.

Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts? Photos enable you to tell a story visually, offer inside looks at the company, promote events or simply ask readers to caption a funny image.For more information on SEO Services check Bpas

Host promotions.

Statistics show that 35% of fans follow brands to stay updated on promotions. Another 42% follow for the discounts and special offers. Work these into your calendar to keep those followers engaged.