Category: Tech

Tips You Should Know When Considering A Web Hosting

SEO Agency in London

For developers, bloggers, small business owners, and others, learning how to choose a web host is like searching for Mr. Right. It’s a familiar question: Which hosting provider should I trust with my heart (er, websites)?

If done right, you can spend a lifetime of happiness with a reliable and high-performing host who is always available through phone, chat, or email to answer your burning late-night questions.

However, rushing into a hosting relationship without doing your research could lead to feeling trapped, misled, or extorted. Choosing the wrong host often ends with headaches and a messy, expensive divorce — and you again alone, holding on to all the files you used to share.For more info check SEO Company in London.

We consider ourselves hosting matchmakers and have put together a step-by-step guide to share how to look for hosts and highlighted some of the hosts with the most attractive features — all in the name of helping you find a host you will love for a lifetime.

Look for a reputed and reliable website hosting provider

Choosing a highly regarded web hosting business is not a difficult task. All you need is to go through the reviews of different service providers online. You will get along free website hosting sites list and choose one that best fits your website needs and budget. However, it is also important to ensure the website designed by the provider should be a reputable and reliable one.

Know the areas of expertise of the provider

Every website has its own needs, so your website is no poles apart. Whether yours is a growing business or an established business, knowing your present and future needs play a crucial part in picking the right service provider.

As each service provider will have both strengths, as well as weaknesses, you can call the provider to know his areas of expertise. You can even get your clarifications cleared by asking the provider questions pertaining to your website and your needs. A reliable and reputable provider would be eager to answer your entire questions patiently.For Best  Website development services in New York check RavisNY.

Consider the features as well as the restrictions

Prior to choosing the best web hosting know your needs and the things that you want to achieve through your website. If you are posting simple blogs on your website, you can go for a web host that comes with fewer features.

Well, if you are running an e-commerce website, you may need an abundance of RAM, sufficient processing power, as well as more disk space for the proper functioning of your site. This means that your site will work well according to your expectations as well as to the expectations of your consumers.

Many cheap websites are incapable to meet those needs. Therefore, first, create a list of your present and future and ensure that any service provider you consider will meet or will go beyond your needs, such as extra domains, backups, and technical as well as customer support.

Summing Up

Look for a reliable service provider who offers website hosting services with the maximum features at a minimum cost. Although you will get what you pay for, still, it is important to hunt for an affordable service provider that can meet your entire needs.To know more info on SEO Services visit Bpas

This means that you have to make sure that you are getting the best service provider to offer the real worth of your money. You can compare the features offered by each provider with the prices prior to making the decision.

What Is SEO & How Does SEO Work?

SEO Agency in London

So you have created a masterpiece of a website. You have made sure it is optimized for mobile phone users as well. You paid special attention to the responsiveness of the design if you do say so yourself.

Now all that’s left is for your target audience to find you.

That’s what search engine optimization does.

According to Hubspot, 81% of shoppers conduct online research before making big purchases. For Digital Marketing Company Check Vivid SEO.

When your potential customer is looking for a product or service online, she is most likely to Google it first. In order to be found among millions of search engine results, your website must be optimized for the search engines (Google, Yahoo, Bing, etc.)

Let’s see what optimizing your website means.

Search engine optimization is the process of improving the visibility of a website on organic (unpaid) search engine result pages (SERPs).

SEO makes sure that your website appears within the top results whenever someone enters your targeted keyword(s) in the search bar.

This image perfectly illustrates the major elements of a successful SEO strategy.

How does SEO work?

Find the right keywords:

Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.

Use those keywords in your website’s URL:

One of the best ways to optimize your website is to incorporate keywords in your site URL. For Website design & development company in New York check RavisNY.

Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.

Use keywords in Title tags, Meta descriptions, and Heading tags:

Title tags are the name of a web page. When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on.

In order to increase the relevancy of your website (SEO-wise), incorporate your main keywords in the Title tags.

If you want a perfect preview so the title doesn’t get cut off in the search results, keep these tags less than 65-70 characters. Also, avoid using stop words like a, the, and, if, then, an, to, etc. in the Title tags.

Meta descriptions are the 2-3 line descriptions under the titles you see when you Google something. It is a short description of a business/brand which makes it easier for the potential customers to swiftly skim through all the search results.

You are allowed a maximum of 155 characters to describe your web page, and it is recommended to use at least one keyword for that particular page.

Heading tags are the HTML tags (H1, H2, H3, H4, H5, and H6) that are used to structure the content of website page. In addition to using keywords in your Title tags and Meta descriptions, also make sure to use your most important keywords in your Heading tags.

These are probably the most meticulous details we will share with you in our digital marketing basics guide, but they are essential to effective on-page SEO.For more info on SEO Services check Bpas

Include keywords in your website content and blog posts:

As we said earlier, search engines use keywords to identify the relevance of a web page. Use your important keywords and their combinations in every piece of content you publish on your website.

But beware of keyword stuffing because a) it looks spammy, and b) Google WILL find you and penalize your website.

If you want to know more about optimizing your website, we suggest you read this simplified organic SEO guide to achieve page one rankings.

4 Online Marketing Mistakes Real Estate Agents Make & How You can Avoid Them

Real Estate Advertising

Online marketing is a powerful tool for real estate agents, but it’s also a very big topic, with tons of tiny variables that will ultimately make a difference in the success of your marketing. With fast-changing trends, diverse advertising platforms, and the constant demand for fresh content, even marketing pros need to work hard to stay up to date. In other words, it’s easy to miss the mark on the little details, especially when your real estate business demands so much of your focus.

That’s where we come in. Your Real Estate Marketing team will help you build a powerful web presence, and avoid the most common online marketing mistakes. Let’s get started by looking at four common real estate online marketing mistakes, and how to avoid them.

Looking to Grow Your Online Marketing? Avoid These 4 Common Mistakes

The biggest mistake you can make with online marketing is trying to handle the whole task yourself, especially when you’re learning the ropes. It’s a complex topic where each part of the system influences the success of the rest, so having an experienced hand to guide your marketing will save a ton of headaches. You’ll still have plenty of input, but hiring the right marketing team means you won’t have to stress about the details.

Don’t “Set It and Forget It” –

Looking to make your mark on social media? Avoid the temptation of relying too much on automation. Scheduling updates to share blog posts or listings is great, but forging real connections requires direct interactions, especially when someone makes the effort to contact you.

You don’t need to check your notifications every 5 minutes, but setting aside a small amount of social media engagement time each day does wonders.

Missing Out on Mobile –

A responsive or mobile-first website is an absolute must for real estate online marketing. You want those beautiful home photos, detailed listings, and contact forms to look great, no matter what type of device a shopper uses to access your site. To know more info on SEO Agency for Real Estate visit Igc2016

Responsive websites scale to fit any screen, while mobile-first sites place priority on smart phone and tablet functionality. Either option works, and your choice will depend in part on your target audience.

Appealing to Everyone –

While it’s good for your online marketing to have broad appeal, it’s important to have a target audience in mind when creating your website, content, and advertising materials.

If you cater to the luxury market, for example, your target audience will have different priorities than first-time home buyers. A lack of clear targets ultimately leads to bland, generic marketing.

SEO Without Local –

Search engine optimization (SEO) is a vital tool for real estate marketing, but there’s a ton of competition for the best search ranking spots. That’s why local SEO is really important.

Local SEO boosts your visibility when people search for real estate in your area, and keeps you from competing for attention with agencies that don’t serve the same region. Google changes its search algorithms frequently, so this is another area where an experienced marketing team will be a big help.

With the help of your marketing team, you’ll have no trouble avoiding the most common marketing mistakes. The results are more than worth the effort, and it won’t take long to see the benefits of your marketing take shape. Contact the experienced team at Realty DS Media Group for everything you need to market your real estate agency in the digital world.

Social Media Campaign Management

SEO Agency in London

Vivid SEO

Starting a business can be a very exciting, and busy, time for many new entrepreneurs. There is so much to do and so much to plan that you barely have time for yourself and your family. But hey, it’s your business; your very own and that is an accomplishment.

Now that you are getting established, you will want to look at what social media has to offer your business and how you can make the most of it with what little time work allows. To some, it can be very overwhelming and we here at Vivid SEO understand that and want to help.

The following are some tips that can help you get started the right way and run a very effective social media campaign that will help boost sales, give you a broader customer base and help you enjoy running your own business more. For Website design & development company in New York visit RavisNY.

First things first, set realistic expectations of what you want out of your social media campaign. Forget the blanket goals that are very generalized, break them down into smaller goals and do what you can to make them a reality.

Start your social media campaign small and only set up as many accounts as you can handle. Being everywhere all at once isn’t any good if you aren’t really there. Choose a couple of social media platforms that contain your target audience and stick with them for a while. Build up a presence and then branch out.

Now that you have some social media experience under your belt, you can start to move forward with your campaign. Make a plan, set aside some time and see what your competitors are posting.

This will give you a clear indication of what customers are responding to and what you can do to engage with them more effectively. Set up an editorial calendar (we will be talking about this in an upcoming post) and use that as a way to keep yourself focused and consistent with your postings.

When in doubt, ask questions. There is so much information online abut social media and how to use it more effectively for your market niche that it would seem futile not to ask questions and seek professional help.

You might find that you will benefit more from a social media management company which will allow you to free up more time to focus on your business. To know more details on SEO Services visit Bpas

Finally, always keep in mind that your audience is your potential customers. Ask yourself if what you are posting is of value to them and if it isn’t, don’t post it.

Best Social Media Management Tools You Should Try Now

 Vivid SEO

Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier. Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media process.

Here is a list of the top social media management tools that we recommend to anyone trying to make sense of their social media management strategy. For more info visit SEO Agency in London.

1. HOOTSUITE

One of the most popular social media management tools, HootSuite is feature packed and easy to use. With HootSuite, you can monitor and post to several different networks and track your effectiveness with the built-in analytics system.

You can even monitor select keywords and conveniently schedule posts to your liking. HootSuite is definitely one of the best social media management apps around.

2. TWEETDECK

Coming in a close second to HootSuite, TweetDeck is another popular web app for social media management. Whereas HootSuite operates within your Internet browser, TweetDeck is directly installed on your hard drive as a desktop application. For Best Website development services in New York visit RavisNY.

Apps for the iPhone, Android and Chrome browsers are also available. What makes TweetDeck so useful is that you can view streaming updates in real-time when connected with Twitter, Facebook, LinkedIn, and more.

3. SEESMIC

Seesmic, like TweetDeck, is an app with options for practically every major platform out there, both mobile and web-based. You can process and view streams from your social media networks as easy as reading an email.

One of the main draws for Seesmic is that not only does it allow social media management for Facebook, Twitter and LinkedIn, but it also covers third party integration options sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

4. SOCIALOOMPH

For the more adventurous, or those with more time than most, there is SocialOomph. SocialOomph has a lot of useful features that let you micro-manage your Facebook and Twitter accounts almost to a fault. SocialOomph also lets you manage your blogs and keep track of posts effectiveness rates. For more details on SEO Services check Bpas

With SocialOomph, you have the option of both free and paid premium services, all of which will allow you to schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox and create an unlimited number of profile accounts completely free of charge. What could be better than that?

We hope this list has given you something to think about and maybe you will try these social media management apps out for yourself. Remember, just like anything else, that will help your business succeed, social media management does take time and effort.

If you don’t have the time, or you are unsure about what to post, when to post it or even how to get started, you might be better off with a social media management firm handling your accounts.

10 SOCIAL MEDIA POSTS TO ADD TO YOUR CONTENT CALENDAR

SEO IN LONDON

Business owners throughout the UK are always looking for new and innovative ways to increase their social media following and to reach more of their potential customers.

Many of them over post content on their social media pages and that usually leads to losing followers. Followers need variety and they look to you to provide them with that variety. Keeping your social media posts new and giving your reader’s something they can become interested in is important.  For more details Visit SEO Company London.

Here are 10 social media posts that your business can use to give potential customers the variety they need, while keeping the interesting in your brand.

Ask a question.

Everyone has an opinion, and social media culture empowers people to share theirs. Posts that ask a question get 100% more comments than standard social media posts.

Invite fill-in-the-blank responses.

This is a good way to increase engagement and harness feedback from your audience. You could leverage that information for future content campaigns or use it to improve processes.

Offer advice and tips.

Providing valuable content keeps your audience engaged and encourages sharing. Advice posts are an opportunity to repurpose and promote aging content. For web development company in UK visit RavisNY.

Split fans into two camps.

If you want to increase engagement, split your followers in a head-to-head post and encourage them to pick sides. Giving them an option such as “Snapchat or Instagram?” can help get your followers to click on your post and possibly share it with their friends.

Comment on trending topics.

Leave some room in your social calendar to occasionally cover trending topics as they happen. Events with the most relevance to your business also can have the most significant impact.

Invite user-generated content.

The majority of consumers trust peer reviews and user-generated content over any company-produced material. If your fans post content that features you or your products, share it!

Post video.

Services such as Snapchat, Vine, Instagram and Facebook’s native and live-video options mean sharing video never has been easier. It can also give fans an inside look at your business and culture.

Leverage nostalgia.

Sharing content with a days-gone-by feeling captures attention within audience segments. You’ll also draw subtle connections between your brand and the positive feelings your audience associates with the past.

Schedule photos as content.

Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts? Photos enable you to tell a story visually, offer inside looks at the company, promote events or simply ask readers to caption a funny image.For more information on SEO Services check Bpas

Host promotions.

Statistics show that 35% of fans follow brands to stay updated on promotions. Another 42% follow for the discounts and special offers. Work these into your calendar to keep those followers engaged.

 

Are Infographics Still Effective

SEO NEW YORK

Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. One such tool is the infographic. For more details Visit SEO Company London.

We are often asked if infographics are still effective and if businesses can benefit from them. Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information on infographics

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers.

The list below has some important stats that show the effectiveness of infographics for your business or website:

1. Infographics are “liked” and shared on social media 3X more than any other type of content.

2. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

3. People following directions with text and illustrations do 323% better than people following directions without illustrations. For Top web development company in UK visit RavisNY.

4. High quality infographics are 30 times more likely to be read than text articles.

5. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

6. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

7. 90% of information transmitted to your brain is informational.

8. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

9. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.For more info on SEO Services check Bpas

If you enjoyed this article, please feel free to share it on your favorite social media sites.

THE IMPORTANCE OF A MEMORABLE LOGO

Cmap

In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise.

Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and so on. Even links themselves are signposted by being underlined and formatted differently to normal text, often in blue.

For this reason, one of the single most important ways to represent your brand online is through a logo. A logo is an icon that can be made any size in its context. For  Affordable SEO packages in UK check Vivid SEO.

This logo will come to represent your whole company, so when you are just starting out, it is an excellent idea to get professional advice on logo design. See our social media Marlow company’s multicoloured logo for an example of professional logo design.

The Colour of your Logo

Colour by itself can say a lot about your brand. When designing a logo, it is thought best to stick to one colour, or at most to feature two. For more info on SEO Services visit Agropedia

According to The Logo Factory, of the 100 most valuable brands, blue, black and red are the top three colours, yellow, orange and green are next, and the least popular is purple, with only 3 top brands featuring it.

We can further explore the psychology of given colours. The Logo Factory suggests the following associations:

Blue is thought to represent something trusted, with a solid reputation, and is calming.

Black represents luxury, style, and exclusivity.

Red suggests excitement, danger, and romance.

Yellow shows playfulness, optimism, and happiness.

Orange has associations of being bubbly, energetic, and affordable.

Green makes one think of the environment, new growth, and freshness.

Purple reminds us of royalty, creativity, and mystery.

Logo Design

The top three trends of logo design from the 100 most valuable brands were having a horizontal aspect ratio (or close to it – meaning that the logo is wider than it is tall), possessing one colour, and the use of blue.

These trends, along with the colour information above, suggest that logo designers are settling on some common themes when it comes to the design of logos, and not designing according to random chance or simply being artistic.

Conclusion

Logo design is a critical first step when designing and managing your brand online, so it is best to get professional advice for this very necessary task.

Why SEO Is Important For Small Business

BEST SEO NEW YORK

Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results.

Search engines are great equalizers which enable even small businesses to compete with huge corporations. With that being said, search engine marketing, a derivative of search engine optimisation, is becoming more appealing to business owners as it gains exposure.

With excellent search engine visibility, it is easy for any sized business to achieve a better return on their marketing investment. For more details Visit SEO Company London.

A Closer Look at SEM

With a good search engine marketing (SEM) campaign, a business will immediately see more leads which could convert to sales very easily.

It’s not just about driving the traffic to your website, but boosting revenues through increased sales as well.

In essence, SEM is a more practical extension of SEO that is directly focused to encourage the growth of your business. SEM creates a real level of awareness about your brand and an effective SEM strategy guarantees that you will succeed in the online marketing world.

An Effective SEM Strategy

An effective SEM strategy requires online marketers to accurately identify their target audience and to have a good idea about people who actually use your products and services. For Top web development company in UK visit RavisNY.

You need to create a brand that people can easily associate with your products and services. SEO isn’t focused on achieving this important requirement, so small businesses need to invest in SEM campaigns if they want to stand out among the competition. Marketers need to come up with an effective SEM strategy.

SEM relies on the use of analytics to measure current progress and growth. Metrics are essential to identify common problems that may negatively affect sales.

Common SEO methods may allow your website to rank higher in search engine, but high bounce rates and short average time in webpages indicate problems. SEM takes it a few steps further by ensuring that people stay longer in your website to read information and eventually buy your products.

Creating an effective SEM strategy takes experience and a good knowledge of your industry. There are a number of digital marketing agencies that are qualified to help today’s small business owners. To know more information on SEO Services visit Planetm

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Get More Instagram Followers

SEO

It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform.

If your Instagram account has a lot of followers, people will have a perception that you are running a thriving business.

Here are 7 ways to gain more followers on Instagram are as follows :

1. Use hashtags properly:

Hashtags are essential if you want to increase visibility and exposure. They are easy to create, causing some people to get carried away. It is important to avoid overdoing the use of hashtags. Your use of hashtags must be very specific, clear, concise and strong, without being too promotional. For more details Visit SEO Company London.

2. Run contests:

People love prizes and awards. You should regularly run contests that generate huge buzz in the industry about your business. People should feel excited about getting involved.

If you have a fixed contests schedule, it is an effective way to build an enduring and solid community. As your business grows and gain more revenue, you can expand the contest, so more people to get prizes.

3. Get followers involved:

If you get followers involved, you are giving them a stronger voice. Make them think that you are valuing their participation. Higher follower involvement in Instagram will make people aware of your brand, boost traffic, increase your reputation, widen your reach and give your brand a more emotional feel.

4. Connect with other social media:

A key requirement for achieving social media success is integrating between multiple platforms. Your YouTube subscribers, Facebook friends and Twitter followers could be converted, if they have Instagram accounts as well. For Digital Marketing Agency Check Vivid Digital

5. Tell a story: 

Instagram is an excellent platform to tell others about your story. During a trip or project, you may upload your content daily to give people a sense of expectation.

6. Encourage others to share your content:

If you are confident that your content is interesting enough, it is a good idea to ask others to share it. If people actively share your content to their own followers, you will easily engage a much larger audience.

7. Create content that makes sense:

People will gladly follow if you are being honest. If your content makes sense and realistic, people will easily believe it. For more info on SEO Service visit Changeonslapac

If you want to grow your business and succeed using Instagram, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!