Category: Tech

Are Infographics Still Effective

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Here at Vivid SEO, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively.

Being the #1 digital marketing agency Chester business choose for social media and online marketing, Vivid SEO recommends you use a wide range of tools to grow your business online. One such tool is the infographic. For more details Visit SEO Company London.

We are often asked if infographics are still effective and if businesses can benefit from them. Our answer is yes, and we are going to share some of the reasons we feel infographics can help your UK SME succeed.

Easy to Read Information on infographics

The brain processes visual content 60,000 times faster than it does text which is why infographics are so popular among followers and potential customers.

The list below has some important stats that show the effectiveness of infographics for your business or website:

1. Infographics are “liked” and shared on social media 3X more than any other type of content.

2. Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%.

3. People following directions with text and illustrations do 323% better than people following directions without illustrations. For Top web development company in UK visit RavisNY.

4. High quality infographics are 30 times more likely to be read than text articles.

5. Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics.

6. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.

7. 90% of information transmitted to your brain is informational.

8. Content incorporating color into the design has been shown to increase reader attention span by up to 82%.

9. When readers approach most copy, they read an average of 20% of the text they see.

To learn more about social media marketing and how it can help your business succeed online, contact Vivid SEO today.For more info on SEO Services check Bpas

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THE IMPORTANCE OF A MEMORABLE LOGO

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In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise.

Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and so on. Even links themselves are signposted by being underlined and formatted differently to normal text, often in blue.

For this reason, one of the single most important ways to represent your brand online is through a logo. A logo is an icon that can be made any size in its context. For  Affordable SEO packages in UK check Vivid SEO.

This logo will come to represent your whole company, so when you are just starting out, it is an excellent idea to get professional advice on logo design. See our social media Marlow company’s multicoloured logo for an example of professional logo design.

The Colour of your Logo

Colour by itself can say a lot about your brand. When designing a logo, it is thought best to stick to one colour, or at most to feature two. For more info on SEO Services visit Agropedia

According to The Logo Factory, of the 100 most valuable brands, blue, black and red are the top three colours, yellow, orange and green are next, and the least popular is purple, with only 3 top brands featuring it.

We can further explore the psychology of given colours. The Logo Factory suggests the following associations:

Blue is thought to represent something trusted, with a solid reputation, and is calming.

Black represents luxury, style, and exclusivity.

Red suggests excitement, danger, and romance.

Yellow shows playfulness, optimism, and happiness.

Orange has associations of being bubbly, energetic, and affordable.

Green makes one think of the environment, new growth, and freshness.

Purple reminds us of royalty, creativity, and mystery.

Logo Design

The top three trends of logo design from the 100 most valuable brands were having a horizontal aspect ratio (or close to it – meaning that the logo is wider than it is tall), possessing one colour, and the use of blue.

These trends, along with the colour information above, suggest that logo designers are settling on some common themes when it comes to the design of logos, and not designing according to random chance or simply being artistic.

Conclusion

Logo design is a critical first step when designing and managing your brand online, so it is best to get professional advice for this very necessary task.

Why SEO Is Important For Small Business

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Search engines are still an essential gateway for people who are looking for information online. It takes top rankings to gain strong presence on the Internet and to reach the top of the search results.

Search engines are great equalizers which enable even small businesses to compete with huge corporations. With that being said, search engine marketing, a derivative of search engine optimisation, is becoming more appealing to business owners as it gains exposure.

With excellent search engine visibility, it is easy for any sized business to achieve a better return on their marketing investment. For more details Visit SEO Company London.

A Closer Look at SEM

With a good search engine marketing (SEM) campaign, a business will immediately see more leads which could convert to sales very easily.

It’s not just about driving the traffic to your website, but boosting revenues through increased sales as well.

In essence, SEM is a more practical extension of SEO that is directly focused to encourage the growth of your business. SEM creates a real level of awareness about your brand and an effective SEM strategy guarantees that you will succeed in the online marketing world.

An Effective SEM Strategy

An effective SEM strategy requires online marketers to accurately identify their target audience and to have a good idea about people who actually use your products and services. For Top web development company in UK visit RavisNY.

You need to create a brand that people can easily associate with your products and services. SEO isn’t focused on achieving this important requirement, so small businesses need to invest in SEM campaigns if they want to stand out among the competition. Marketers need to come up with an effective SEM strategy.

SEM relies on the use of analytics to measure current progress and growth. Metrics are essential to identify common problems that may negatively affect sales.

Common SEO methods may allow your website to rank higher in search engine, but high bounce rates and short average time in webpages indicate problems. SEM takes it a few steps further by ensuring that people stay longer in your website to read information and eventually buy your products.

Creating an effective SEM strategy takes experience and a good knowledge of your industry. There are a number of digital marketing agencies that are qualified to help today’s small business owners. To know more information on SEO Services visit Planetm

If you want to grow your business and succeed using effective social media channels, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

How To Get More Instagram Followers

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It’s true that there is a lot more to Instagram success than the number of your followers. However, the number of people who follow you on Instagram is still an essential metric of your success on the social media platform.

If your Instagram account has a lot of followers, people will have a perception that you are running a thriving business.

Here are 7 ways to gain more followers on Instagram are as follows :

1. Use hashtags properly:

Hashtags are essential if you want to increase visibility and exposure. They are easy to create, causing some people to get carried away. It is important to avoid overdoing the use of hashtags. Your use of hashtags must be very specific, clear, concise and strong, without being too promotional. For more details Visit SEO Company London.

2. Run contests:

People love prizes and awards. You should regularly run contests that generate huge buzz in the industry about your business. People should feel excited about getting involved.

If you have a fixed contests schedule, it is an effective way to build an enduring and solid community. As your business grows and gain more revenue, you can expand the contest, so more people to get prizes.

3. Get followers involved:

If you get followers involved, you are giving them a stronger voice. Make them think that you are valuing their participation. Higher follower involvement in Instagram will make people aware of your brand, boost traffic, increase your reputation, widen your reach and give your brand a more emotional feel.

4. Connect with other social media:

A key requirement for achieving social media success is integrating between multiple platforms. Your YouTube subscribers, Facebook friends and Twitter followers could be converted, if they have Instagram accounts as well. For Digital Marketing Agency Check Vivid Digital

5. Tell a story: 

Instagram is an excellent platform to tell others about your story. During a trip or project, you may upload your content daily to give people a sense of expectation.

6. Encourage others to share your content:

If you are confident that your content is interesting enough, it is a good idea to ask others to share it. If people actively share your content to their own followers, you will easily engage a much larger audience.

7. Create content that makes sense:

People will gladly follow if you are being honest. If your content makes sense and realistic, people will easily believe it. For more info on SEO Service visit Changeonslapac

If you want to grow your business and succeed using Instagram, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Reasons Why Your Business Really Need An Online Presence:

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Well the answer to that common question is.. yes of course! In this modern, digital age ensuring your business has the best online presence possible is nothing less than essential.

Whether it is through marketing and design, social media, search engine optimization or advertising  or a combination of all of those things, your business really will benefit from having an online presence.For more details Visit SEO Company London.

We have listed below just a few of the reasons why your business really does need an online presence:

Show Off Your Products And Services In An Accessible Way

Something to remember is, your online presence is open and accessible 24 hours a day every day. Unlike the working hours of a shop or business, people can look up information about your products or services any time they please thanks to the internet.

A great way to show off your products may be a section on your website dedicated to a portfolio or testimonials. You could also even show off your products via images on your social media – instagram is especially aesthetically suited.

Building Relationships With Your Customers And Clients

The name social media really does hint to what it is all amount in the name – it is about being social! Therefore, it is the best way to build great relationships with your customer and clients. Give your business and brand the voice people without a social media presence can not have. If you are looking for website development in UK for your company visit RavisNY.

Make people feel as though they can easily contact you at any time with any questions or if they are seeking advice. You can also gain more custom just by people talking about your business on social media, as the age old ‘word of mouth’ never fails.

Customers Will Be More Likely To Come To You

What do the majority of people these days do now if you want some information on something or you’re looking for a product? They ‘google it’! This is where the great importance of search engine optimization comes in.

For example, if you are a jewellery business, with the help of search engine optimization if someone types in ‘blue earrings’ into a search engine, your website will be more likely to be higher in the search engine results.

This, of course, is very beneficial as you want your business to be noticed above everyone else’s. The more that you are noticed, the more likely customers are to come to you for your services.Check for SEO Services in Aryavarta

In the modern and ever changing world, it is important that you change the way you approach marketing your business to fit the way consumers are searching for and purchasing products and services. Get in touch with Vivid SEO for all of your online marketing advice and needs.

How To Build Your Social Media Audience

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A lot of people in today’ business world don’t like to talk about their social media audience and how they have built it. Some keep their techniques a secret, while others might be ashamed of their lesser methods to gain a sizeable audience.

However you look at it, a good social media audience is crucial if your business is to survive and thrive in a competitive market niche.

Remember that, first, you have to have good content. Without it, the number of fans you have won’t matter as they won’t stick around very long. You have to balance strong content with attracting an engaged audience to make social media really work for you.  For more details Visit SEO Company London

Building a solid audience won’t happen overnight and you really don’t want it to anyway. If you are a small business, you can expect a good following, but to really grow that into a broad customer base, you are going to need some help.

Vivid SEO has listing some simple steps that you can take to give you a jump start on your competition and begin growing your social media audience just like the pros.

IMPORT YOUR CONTACTS

You have friends and they have friends, right? Import your current contacts from you social media, business and email accounts and you will be amazed at how many you actually have and how much that will grow your audience.

Facebook, Twitter, even LinkedIn has special features that enable users to easily import their contacts and build their fan base. Just look around in your settings and you will find these features readily available.

INTEGRATE YOUR SOCIAL MEDIA

If you are already running and advertising campaign, (you are aren’t you?) then you already have a platform with which you can extend your social media reach. Add your social media information to your advertising material and watch your audience grow in a very short time. If you are looking for website development in UK for your company visit RavisNY.

With print advertising, it is very easy to add your social media links and you can do the same with video marketing also. Sometimes just the appearance of the social media logos can be enough to make a potential customer search you out the next time they are on Facebook, Twitter or any other social media platform.

DON’T FORGET ABOUT YOUR OFFLINE CONTACTS

Do you have a business that has a physical location such as a retail shop or restaurant? If so, you can place Social Media Cards on your counter for your customers to take. They are essentially a business card, but with your social media information listed on the front.

These are especially handy when you are out of town on business, at a speaking engagement or trade show, or just out and about in your community.

The places in your business that you could post your social media links is limitless. Pizza restaurants put links on their boxes, stores include the links on receipts, and some even post them on the door to the establishment.Check for SEO Services in Planetm

Do you see how easy it is to get the message across to your customer base?

Whichever method you choose to build your social media audience, experiment with it and see what effect minor changes can have. You will be left with some knowledge about your customers and a much larger social media audience which can translate to more sales for you.

List Of The Top Social Media Management Tools You Can Use Now

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Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier.

Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media process. For more details Visit SEO Company London.

Here is a list of the top social media management tools that we recommend to anyone trying to make sense of their social media management strategy.

1. HOOTSUITE

One of the most popular social media management tools, HootSuite is feature packed and easy to use. With HootSuite, you can monitor and post to several different networks and track your effectiveness with the built-in analytics system. You can even monitor select keywords and conveniently schedule posts to your liking. HootSuite is definitely one of the best social media management apps around.

2. TWEETDECK

Coming in a close second to HootSuite, TweetDeck is another popular web app for social media management. Whereas HootSuite operates within your Internet browser, TweetDeck is directly installed on your hard drive as a desktop application.

Apps for the iPhone, Android and Chrome browsers are also available. What makes TweetDeck so useful is that you can view streaming updates in real-time when connected with Twitter, Facebook, LinkedIn, and more. For Top website development services in New York visit RavisNY.

3. SEESMIC

Seesmic, like TweetDeck, is an app with options for practically every major platform out there, both mobile and web-based. You can process and view streams from your social media networks as easy as reading an email.

One of the main draws for Seesmic is that not only does it allow social media management for Facebook, Twitter and LinkedIn, but it also covers third party integration options sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

4. SOCIALOOMPH

For the more adventurous, or those with more time than most, there is SocialOomph. SocialOomph has a lot of useful features that let you micro-manage your Facebook and Twitter accounts almost to a fault. SocialOomph also lets you manage your blogs and keep track of posts effectiveness rates.

With SocialOomph, you have the option of both free and paid premium services, all of which will allow you to schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox and create an unlimited number of profile accounts completely free of charge. What could be better than that?

We hope this list has given you something to think about and maybe you will try these social media management apps out for yourself. Remember, just like anything else, that will help your business succeed, social media management does take time and effort.Check for SEO Services in Ibin

If you don’t have the time, or you are unsure about what to post, when to post it or even how to get started, you might be better off with a social media management firm handling your accounts.

How Effectively Top Brands Are Using Instagram

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Instagram has over 400 million active monthly users and it has become a social network that many business owners are paying more attention to lately. You may see Instagram as just another photo sharing site, but it is one of the best ways for your business to engage potential customers while showing your fans the best side of your business.

While many brands are using Instagram every day, not all of them are using it as effectively as the following brands are. By using their ideas as an example for your own Instagram campaign, your business could become more successful at reaching and engaging with your customers. For Digital Marketing Company in Hyderabad visit Vivid Digital  

Lowes

Lowes doesn’t just sell home improvement supplies, it shows its customers how to use their products and gives them some real world applications for them via Instagram.

Starbucks

Starbucks uses Instagram to not only promote their brand, but to connect with their customers. They do this by using followers’ images as part of their promotion bringing the customer into their brand story and making them feel like more of a community.

Ben & Jerry’s

Ben & Jerry’s has always had some creative ideas when it comes to their ice cream flavors, and they let that brand personality shine on their Instagram posts.

Sephora

A leading cosmetic and beauty supply chain, Sephora knows how to draw in their customers’ focus on their Instagram page. By making good use of white space to emphasize color, the readers’ eyes are drawn to the products.If you are looking for best website development in Hyderabad for your company visit Vivid Design Consultants.

Intel

Intel is one of those companies that likes to show off their technological developments, but on their Instagram page, the employees are the stars of the show. Intel offers followers a behind the scenes look at their brand making them seem more personable and inviting.

Taco Bell

Taco Bell uses Instagram to release new products, showcase their menu items and engage with their followers in a fun, colorful way. Their posts are full of energy and avoid any generic marketing techniques.

American Express

The American Express Instagram offers inspiring images of tourists carrying their American Express cards around the world. This is a creative way to engage followers and promote the use of their cards for travel.

Warby Parker

Warby Parker an online only prescription eyewear company, has opted to use their own employees rather than hiring models and feature them on their Instagram site to promote their products. This gives followers a sense of realism and shows what Warby Parker’s products would look like on the average man or woman.

Ikea

Like Lowes, Ikea uses Instagram to show followers how to use their products and even replicates an in-store experience. This promotes their products by giving followers some home decorating tips and directs them to the must-have products to complete their look. For more info on SEO Services check Iiit-bh

Sharpie

Sharpie, the leading manufacture of markers and writing instruments used by people all over the world, uses Instagram creatively by tying in pop culture with the use of their products. This appeals to younger generations and increases the total of new followers their Instagram page receives.

Why Google Is So Popular

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Google is one of the best-known search engines in the world and for good reason. They are also the most effective search engine for small businesses looking to grow and succeed online.

Almost everyone has heard of Google and millions of people use it every day to find what they are looking for online. Google has even become its own verb as many say that they are going to “Google it”. For Top web development company visit Vivid Digital.

With all of this Google popularity, business owners are still wondering what makes Google so special and why they should be using it over any other search engine or app provider.

Let’s take a look at some of the reasons why Google is as popular as it is for online businesses.

Site Ranking:

Google has one of the most trusted site ranking systems available. It uses relevant topics with links associated with the main site to decide rankings. If your site has a large amount of searchable keywords that are popular in your niche, your site will rank higher.

SEO Friendly:

Search engine optimisation is important to getting your website ranked higher on Google. The higher your site ranks, the more views it will get and the more sales you can expect. Ranking for SEO can be difficult and confusing for new business owners but Google makes it easy.

File Format Friendly:

Google uses a wide range of accepted file formats including PDF and Microsoft Office, .doc file, excel file.

Site Directory:

Google shares over 25 million websites making it more possible for its users to find what they are looking for.

Google AdWords:

Google AdWords is an important business tool that can help small businesses get noticed on the first page of Google’s search engine. Users can purchase higher ranking on a pay per click basis and see their ads above the search engine results.

Google Applications:

Google applications including Google Finance, Google AdSense, Ad Mob, Google Doc, Drive and Google+ are innovative, easy to use and can be used for storage, efficiency, marketing and social media engagement. For best Affordable SEO packages in UK visit Vivid SEO.

Analytics:

Google Analytics can be used to track the web traffic your site receives and can help you evaluate the popularity of your website online.

Map Search:

Not only does Google Earth and Google Map help you find where you are going, they are also useful search tools for businesses. Customers can see where you are located and even get a street view of your business as well as some helpful reviews from customers.

Here Are Some Simple Steps That Will Increase Your Blog Subscribers

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Now that your small business blog has finally gone live, you need to make it successful. Blogs are much like coffee shops in that they need repeat customers. If people don’t keep coming back, they will go out of business.

Subscribers are like your customers and they will keep your blog afloat. Sure, it would be helpful to have some readers who accidentally find your website, but it is better to have a group of loyal subscribers who always return to read your latest content. For more details Visit SEO Company London.

People subscribe to your blog because they are interested in your content and they don’t want to miss even a single post. They are waiting for information that you will share next.

These are the type of readers that you want and you need to meet their requirements. But how do you get more subscribers to your blog efficiently?

Keep reading and we will show you some of the best ways to increase subscribers to your business’ blog page.

Here are some simple things that you can do to increase your blog subscribers:

Make it easy to subscribe.

Openly invite people to subscribe to your blog and place the subscription box in a highly visible area. A good way is to put subscription box right under each blog post, so people can subscribe immediately.

Do guest blogging.

A good way to attract attention to your blog is to become a guest blogger for a popular blog. The blog doesn’t have to be in the same niche, but it should still be relevant. At the end of your post, you should make a reference to your details, including your name, brief description and your blog name.For Best web development company in UK visit RavisNY.

It is a good idea to add a link to one of your posts and people will click, if they want to get more detailed information about your topic.

Be consistent.

You need to stay within the current niche. People subscribe to your blog because they are interested in your current topic, so never stray away from it.

Unique and highly specialized topics work best. People also subscribe if you are already considered as the authority on a niche, so if you are not consistent with your topic, people will start to lose trust.

Offer freebies.

It’s a good thing to offer free items, like special reports or e-books for new subscribers. People will subscribe if they know that they will get more information than unsubscribed readers get.Check for SEO Services in Planetm

Create a special landing page.

There should be a landing page that’s designed to drive people to subscribe to your blog. Offer them interesting stuff and they will more likely to subscribe.

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!