What Is SEO & How Does SEO Work?

SEO Agency in London

So you have created a masterpiece of a website. You have made sure it is optimized for mobile phone users as well. You paid special attention to the responsiveness of the design if you do say so yourself.

Now all that’s left is for your target audience to find you.

That’s what search engine optimization does.

According to Hubspot, 81% of shoppers conduct online research before making big purchases. For Digital Marketing Company Check Vivid SEO.

When your potential customer is looking for a product or service online, she is most likely to Google it first. In order to be found among millions of search engine results, your website must be optimized for the search engines (Google, Yahoo, Bing, etc.)

Let’s see what optimizing your website means.

Search engine optimization is the process of improving the visibility of a website on organic (unpaid) search engine result pages (SERPs).

SEO makes sure that your website appears within the top results whenever someone enters your targeted keyword(s) in the search bar.

This image perfectly illustrates the major elements of a successful SEO strategy.

How does SEO work?

Find the right keywords:

Research your industry and find the keywords that identify your business. The keywords you target determine how Google (and other search engines) rank your website and how much traffic you bring in.

Use those keywords in your website’s URL:

One of the best ways to optimize your website is to incorporate keywords in your site URL. For Website design & development company in New York check RavisNY.

Search engines go through each line of text in your website to understand what it’s about. From your website URL to the content on your web pages, everything is analyzed and indexed by the search engines.

Use keywords in Title tags, Meta descriptions, and Heading tags:

Title tags are the name of a web page. When you open an internet browser, the text you see right on top of the dialog box is the Title tag. These are the links that show up in search engines. It’s the hyperlink that people click on.

In order to increase the relevancy of your website (SEO-wise), incorporate your main keywords in the Title tags.

If you want a perfect preview so the title doesn’t get cut off in the search results, keep these tags less than 65-70 characters. Also, avoid using stop words like a, the, and, if, then, an, to, etc. in the Title tags.

Meta descriptions are the 2-3 line descriptions under the titles you see when you Google something. It is a short description of a business/brand which makes it easier for the potential customers to swiftly skim through all the search results.

You are allowed a maximum of 155 characters to describe your web page, and it is recommended to use at least one keyword for that particular page.

Heading tags are the HTML tags (H1, H2, H3, H4, H5, and H6) that are used to structure the content of website page. In addition to using keywords in your Title tags and Meta descriptions, also make sure to use your most important keywords in your Heading tags.

These are probably the most meticulous details we will share with you in our digital marketing basics guide, but they are essential to effective on-page SEO.For more info on SEO Services check Bpas

Include keywords in your website content and blog posts:

As we said earlier, search engines use keywords to identify the relevance of a web page. Use your important keywords and their combinations in every piece of content you publish on your website.

But beware of keyword stuffing because a) it looks spammy, and b) Google WILL find you and penalize your website.

If you want to know more about optimizing your website, we suggest you read this simplified organic SEO guide to achieve page one rankings.

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