Month: December 2018

5 Things You Should Not Do In Social Media Marketing

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If you search the Web, you can find many tips on social media marketing, especially those that are related to site promotion and communication aspects. However, some marketers, especially the beginners, make mistakes which may affect both marketing and the business itself negatively. Therefore, here are some pieces of advice of what should NOT be done:

Here are some of the things should not be done:in social media are as follows :

1. Do Not Make Anyone Buy Anything

It is well-known, that people do not like when they are being pushed to something. It is always better to create those conditions, on which the person understands, that this or that good or service is almost vital. Thus, you should not try selling anything, but describe your services so, that those people who come around your announcement make their own clear decision, that they cannot live without your company and finally buy your product/service. Check For Digital Marketing Agency Check Vivid Digital

2. Do Not Ignore Comments

When you are posting something, do not forget to respond to comments, other users may leave. Social media marketing is about communication, so it is not enough to just announce something – you need to be able to discuss it. If a comment is positive – express your appreciation and maybe provide some more details. If you face some criticism in the comment – take it serious but without bias; try to find an argument to support your opinion.

3. Do Not Spamvertize

When you are promoting your company it is essential to put up information about who you are, what you are and what you deal with. However, this should not look like you are just spamming to attract more visitors, who may not even be interested in your products or services.

Therefore, any links and company information you may place in your blog or forum post (and especially on a 3rd party blog or forum) should be useful for the target users, as it will help you to communicate with them and build business relationships. Additionally, the links should have clear comments on them, stating and specifying what exactly the visitor is going to learn. For SEO Companies in London visit here

4. Do Not Overdose With Promos

If you launched some promo recently or released some kicking discount and haven’t gained any increase in sales yet – do not hurry up with new promos and discounts. It is first of all important to understand why it is actually happening so.

There may be many reasons: the promotion didn’t reach the target audience; there are companies, whose prices are lower even than your discounted ones; other companies offer better conditions, though their price may be higher, etc. It is advisable to find the root cause of that problem; otherwise you will keep reducing prices what will first of all make you look like your business is having some issues and will make your potential clients to wait for newer promos and lower prices.

5. Do Not Try Sitting on Several Chairs

If you have just started promoting your company on Twitter, Facebook or any other similar resource, do not rush to occupy another one, without having a significant number of followers/fans/etc. Nowadays everyone has accounts on different social networks, so if you have enough interested persons on one social medium, it won’t be a problem to draw those people attention to another page you launch. On the other hand, you will not waste time on bringing several sites to the top simultaneously.

Social media marketing is a serious business, and all businesses have rules. If you do not break those above, and do not do things, which may scare your clients away or shatter your confidence, you may reach much success in what you are doing. Just stay positive and open for discussions and you will watch hundreds of new people becoming your associates.

Jeep Compass Review & First Drive

Jeep Compass Overview

The Jeep Compass has been in news since the automaker announced its plans of introducing a vehicle built in India for specifically the Indian buyers. Well, now after a wait for over a couple of years, it is finally here. And, we are immensely delighted that FCA India – the parent company – gave it a go ahead and launched it in the Indian market. The Compass is built at the Ranjangaon production facility with around 65 percent local content. The company has presented it in three trims – Sport, Longitude and Limited – with a total of 10 variants, out which 7 are in diesel fuel trim whereas 3 are in petrol guise. The SUV’s exterior styling is based on the elder sibling, the Grand Cherokee, with several sporty elements.The interior cabin is quite innovative with a plethora of comfort features and storage spaces. Jeep has paid utmost importance to the safety of occupants as it has incorporated as many as a dozen contemporary features. The SUV would also feature a 4X4 drive system, while also getting an automatic transmission.  Jeep Compass price range in India is between 15,16,766/- to 21,37,751/, check for detail pricing of Jeep Compass in Carzprice

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Jeep Compass Design

Like they said, SUVs these days look a bit softer and have lost that brutish SUV design. The Jeep Compass’s design however, manages to be both – modern and premium-looking as well as rugged and intimidating. When you look at it in person, it doesn’t seem very large, but in the rear view mirror, it looks quite large thanks to the wide, square-ish front. What adds that premium touch is the resemblance to the Jeep Grand Cherokee. From the side, it does look quite muscular, but not in an overwhelming way – more like a lean athlete-like rather than a bulky body builder. However, the wheels look just a little too small for the rest of the body and the rear wheel isn’t positioned at the centre of the wheel arch. The rear meanwhile, looks smart and quite interesting with the LED elements in the taillights and the chrome strip running all around the car.

Jeep Compass Cabin

The interiors again reminds one of the Grand Cherokee and the upmarket feel continues inside as well. The top of the dash uses soft-touch plastics which adds to the premium feel. That said, the 7-inch touchscreen could have done without the piano black surround and could have been an inch bigger. The steering wheel feels nice to hold while the instrument pods behind it wear a simple yet appealing look. The multifunction display offers a crisp resolution and a whole lot of information. One of the highlights inside is the gear lever top which is a ball of metal with a satin finish. Thanks to drafts of cold air from the blowers it stays cool and feels nice to hold. Storage space is limited with just a small cavity behind the gear lever, followed by two cup holders behind, and a glovebox under the sliding armrest.The top of the dashboard was finished in black while its lower half and the seats were finished in white. The seats are part leather and the white hue looks good with the contrasting red stitching, but I’m afraid the seats will get covered in grime too soon and start looking dull. Of course, black hued seats are on offer as well. The quality of some of the matte black plastics like the ones on the door panels could have been better but everything inside does have a solid, built to last feel.

Yes. There’s good amount of space at the front and there’s ample legroom and kneeroom for the second row as well. I’m just an inch less than six feet in height and headroom was adequate though taller people will feel otherwise. The rear seatback is set at a comfortable angle and there’s ample under thigh support thanks to the added width of the seat squab. Seating a third person at the back could be a bit of an issue though due to the contour of the seat squab and the transmission tunnel. The feature list is impressive on the Limited version we drove, which is the top-end diesel variant. Six speakers offer a crisp audio quality and the infotainment system comes equipped with both Apple CarPlay and Android Auto. The Limited variant also gets a reverse camera with guiding lines and the resolution of the camera is good. Headlights are bi-xenon HID units and offer good illumination in the dark.There are a few misses though. For instance, the inside rear view mirror doesn’t get auto-dimming, and even the driver’s seat has to be adjusted manually. There’s an electric park brake, though we would have liked a manual one instead. On the other hand, the tail gate has to be operated manually though that’s something we would have liked with an automative system. Also, there is no option of a sunroof, which is a glaring omission. The left side of the steering wheel houses switches for the multifunction display between the clocks, but the right side only has a set of blank switches, possibly for cruise control, which isn’t being offered currently.Audio controls sit under the steering wheel quirkily and could have been integrated on the top as well. There is a separate USB port for rear seat occupants, which is a thoughtful addition.

Jeep Compass Engine

The 1.4 Multiair is a Fiat engine and delivers 161 bhp and 250 Nm of peak torque. The engine choice did surprise many with a lot of doubt on whether or not a 1.4 is good enough for a car of this size. So, first up let me allay your fears -it is not just enough, but does well. Even though the engine is surprisingly punchy – it is a bit of a slow starter though, as there is a hint of lag under 2000 rpm. But things get effortless thereafter as the gearbox is mated very well to the motor.It’s very smooth through the changes too, though it’s a bit slower to respond in heavy bumper-to-bumper traffic at times. It certainly has the smoothness to go with the Compass‘ premium appeal as well as its excellent ride quality. Like its diesel counterpart, the petrol too has the ability to swallow mostly anything that comes its way and can take on potholes or bad roads with ease. The steering feels a tad heavier but the 17-inch wheels glide over mostly all rough surfaces with no complaints. Even the mileage that you get on the automatic, 14.1 kmpl, is something that you can’t complain about.The petrol and diesel look identical of course. And the same holds true for the interior save for the auto gearshift! We have already run you through the features in our in-depth drive review on the diesel car and you can read that here. That petrol auto is only available in the higher specs is a bit odd

Jeep Compass Rideing

The Jeep Compass’s suspension set up manages to bring a bit of comfort, ruggedness and impressive handling. It gets a MacPherson strut set-up at the front and an independent Chapman strut set-up at the back with Koni’s frequency sensitive dampers. This system works like adjustable dampers without all the expensive and complicated electrical systems. It uses hydraulic valves to control how much damping happens, depending on the frequency of suspension movement – high frequency (when you drive over bad roads) will reduce damping for better ride quality, while low frequency (when on smooth roads) will increase damping for better stability and handling.

Does it work? Yes! Over bad roads, the Compass while happily absorb ruts and potholes without complaint and it also feels quite rugged. However, there is a fair amount of movement at the rear seat. At the same time, when on smooth tarmac, the Jeep Compass will stay surprisingly flat through corners even when you push it hard. At the same time, steering feels direct, weighs up well at high speeds and offers good feedback too. This makes it one of the most involving cars to drive in this price bracket.

Jeep Compass Safety

The Jeep Compass gets disc brakes at front as well as rear. The SUV comes with as many as 50 safety and security features in form of Four-channel Anti-lock Brakes, full-function Traction Control, Electronic Stability Control, Panic Brake Assist, Hydraulic Boost Failure Compensation, Electronic Roll Mitigation etc. Additionally, the company has incorporated 6 Airbags (side curtains for front and rear-passengers), Electronic Parking Brake (EPB) and Reverse Parking Camera to further strengthen the safety of the occupants. View offers on Jeep Cars from Jeep dealers in Hyderabad at Autozhop

Jeep Compass Price

Jeep Compass Ex-Showroom Price in India ranges from 15,16,766/- (Compass Sport 1.4 Multi AIR Petrol) to 21,37,751/- (Compass Limited 4X4 O 2.0 Diesel). Get best offers for Jeep Compass from Jeep Dealers in India

Jeep Compass Verdict

Come to think of it, the dynamic abilities of the Compass are what make it shine as an SUV. Be it on road or off it, the Compass gave us little to complain about with its handling. Sure, the diesel engine is a bit noisy but that’s something that hardly comes in the way of an engaging drive thanks to the well set-up suspension and responsive steering. Boot space could have been slightly better, but most buyers wouldn’t mind trading that for the excellent legroom for second-row occupants. The feature list, at least on the Limited version we drove, is up to the mark as well, which adds to the SUV’s appeal.

Its pricing then is key to the success of the Compass in our country, which is a highly price sensitive market, and we expect Jeep to price it in the 18-24 lakh rupee price bracket. The Compass is certainly a bread and butter model for the Jeep brand in India, and if priced well at the time of its launch this August, will certainly help Jeep rake in volumes and even achieve the cult status it enjoys the world over as an SUV maker.

Maruti Suzuki Baleno Performance & First Drive

Maruti Suzuki Baleno Overview

Think of a Baleno and the first picture that comes to my mind is the yellow rally car jumping really high up in the air. In fact Team OVERDRIVE’s very own Suresh captured the famous click more than a decade back. Production ended a few years later and the Baleno went on to become a cult car. It still is used in rallying – even I experienced one in the INRC and till date, it remains one of my best rally car experiences. Maruti Suzuki makes very different cars today, but they’ve brought back the Baleno label in the form of an all-new premium hatchback. Maruti Suzuki Baleno price range in India is between 5,27,570/- to 8,46,177/, check for detail pricing of Baleno in Carzprice

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Maruti Suzuki finally re-enter this segment. They did start the segment by introducing the Swift way back in 2005. The car was replaced with an all-new model but over the years, the car had lost that premium feel. The i20 and Jazz are a lot more appealing and have proved that larger and more expensive hatchbacks do well in India too. The new Baleno in a way is a larger and more premium Swift. It is Maruti Suzuki’s answer to Honda and Hyundai. The car was very recently premiered in Frankfurt and is now ready to go on sale in India.

Maruti Suzuki Baleno Design

When Maruti decided to segregate its premium range from the usual, it made sure the difference is conspicuous in the look, feel and experience. Baleno is a chic hatchback that gets a contemporary design on the lines of rivals. Reminiscent of Swift, front features honey-comb mesh grille with sleek chrome surrounding meeting with the projector head lamps. Lower side of bumper has air-dams and fog lamps. View from side is pretty impressive too, the tapering widow glass, prominent beltline, flared wheel arches and slightly sloping roof add to the overall appeal. Get to the back and you realise how much attention Maruti has paid to the design of the car. The protruding boot make things stand out for Baleno, other key styling elements like chrome garnish beneath the raking wind-screen, pointed spoiler and well-shaped tail lamps further accentuate the chic tail.

Maruti Suzuki Baleno Cabin

Honestly, car wasn’t very impressed with the interior when we first saw it at the Frankfurt Motor Show last month. And Maruti executives confirmed that the cars given to us in India are closer to production, which explains why it seems a lot more likeable now. The smart all-black cabin looks upmarket and sporty, but there are plenty of parts carried forward from other Maruti Suzuki models, which steals some of the freshness away. We expected the premium-positioned Baleno to use some soft plastic parts on the dashboard and maybe leather upholstery options, which could have made the cabin even better. Apart from this there’s not much to complain about, as the fit and finish is pretty decent for the segment.

The front seats are large, comfortable and well bolstered. Thankfully, the driver’s seat is height-adjustable, which helps get a good driving position. In fact, the tilt and reach adjustable steering further helps this cause. The icing on the cake is the positioning of the switches and buttons, all of which are well within reach, making the cabin ergonomically sound.As desired in this segment, the cabin is spacious and there’s plenty of space at the back too. What’s most impressive is the excellent knee room for the rear seat passengers – something Maruti car buyers were always left desiring more for until now. India being a predominantly chauffeur-driven country, this will not go unnoticed. There’s a spacious boot too, with a very useable 339 litres of storage space.

Maruti Suzuki Baleno Performance

In terms of engine options, the Baleno gets the same proven 1.2-litre K-Series and DDiS DOHC motors. The petrol engine is peppy and rev happy. Power delivery is linear and throttle response is fantastic too. The international Baleno gets the new 1.0-litre turbocharged Boosterjet engine but there is still some time before this new motor makes it to India. The lower kerb weight, however, should make the car slightly quicker than the Swift. The 5-speed gearbox offers precise and positive shifts and is a delight to use. There’s also a CVT option offered for the first time in a Maruti Suzuki hatchback in India. The typical rubberband effect exists and is a pain when you put your foot down on the accelerator. It’s a typical CVT, so it works best in city and when driven at half throttle on the highway. Triple digit speeds come at 1,500rpm so one doesn’t have to give it the beans to extract decent performance from the engine. The fuel efficiency claimed is a best in class 21.4kmpl.

The DDiS unit used doesn’t feature a VGT, so power output is not 90PS but 75PS instead. While the motor offers good driveability and best in class claimed efficiency (27.39kmpl), the more powerful motor seen in the Ciaz and S-Cross would have made it more appealing. Besides, rivals like the i20 and Jazz produce more power. That aside, the engine is refined but engine clatter and noise are slightly on the higher side. NVH levels, however, are lower than the Swift. The 5-speed transmission is tuned well and makes good use of the 190Nm torque.Fuel economy for diesel engine is rated at 27.39 km/l and petrol trims are claimed to deliver 21.4 km/l. The light body weight infers good power to weight ratio which reflects in the performance both in terms of fuel efficiency and while on the go.

Maruti Suzuki Baleno Rideing

Another highlight of the Baleno is its ride. The suspension is set up well for Indian roads. The car doesn’t crash into potholes or bad surfaces and instead, glides over them. There’s also 170mm of ground clearance. We drove over a few bad surfaces and never once did the belly scrape. The steering feel is a lot like the Swift. The electric setup is light at low speeds and weighs up slightly as speeds increase. There is body roll but is controlled and never a concern. High speed stability is impressive though. The new platform is lighter (kerb weight is just 865-910kg, depending on the variant) and more rigid than the Swift’s but that doesn’t make it a better handler. The Baleno is still a good choice when it comes to dynamics especially when compared to its rivals.The Baleno is an international model for Suzuki and is based on an all-new platform, which will underpin future Maruti models including the next generation Swift. In spite of being larger than the current Swift, the Baleno is 100kg lighter and said to be 10 per cent stronger. This not just helps it meet the stringent European safety norms, but also offers excellent power to weight ratio.

The ride quality of the new Baleno is far superior to any of the recent models launched by Maruti Suzuki in India. In fact, we could go so far as to say that it is probably the best. It rides with a certain poise and confidence, and seemed extremely surefooted on the Jaipur highway. The steering is light and reasonably communicative, more in tune for city use. It’s a large car, but there’s hardly any bodyroll or wallowing. Brakes, too, are good for their job, with ABS and EBD ensuring it stops quickly and safely.

Maruti Suzuki Baleno Safety

Dual front airbags for driver and co-passenger and ABS with EBD are standard across variants. The only feature that is exquisite to the top-spec variant is the reverse parking camera. Other eminent equipment aboard include anti-theft security system, front disc brakes, dual horn, auto head lamps, front fog lamps, front seat with belt pre-tensioners and force limiters, pinch guard power window for driver, auto dimming IRVM, driver side seat belt reminder, reverse parking sensors, rear wiper and washer and rear defogger.View offers on Maruti Cars from Maruti dealers in Hyderabad at Autozhop

On the outside, Baleno gets body coloured door handles in lower trims and chrome finished door handles on higher variants. Honey-comb front grille gets chrome accent, ORVMs come with mounted indicators, back doors get spoiler, projector headlamps with LED daytime running lights and rear combination lamps with LED. Cabin gets metal finish door handles, multi information speedometer with display and leather wrapped steering wheel.

Maruti Suzuki Baleno Price

Maruti Suzuki Baleno Ex-Showroom Price in India ranges from 5,27,570/- (Baleno Sigma Petrol) to 8,46,177/- (Baleno Alpha CVT Petrol). Get best offers for Maruti Suzuki Baleno from Maruti Suzuki Dealers in India

Maruti Suzuki Baleno Verdict

The Baleno offers good features but the comfort features vary with the variant. However, all trims offer standard ABS, EBD and dual-airbags. This is a good move from Maruti Suzuki and all other models should offer the same too. The car will be available in four trim levels, namely Sigma, Delta, Zeta and Alpha in both petrol and diesel variants (For more details, read Maruti Suzuki Baleno: Variants explained). The CVT petrol is only available in the Delta (petrol) trim.The Baleno is Maruti Suzuki’s second Nexa product but that doesn’t mean the car has to be priced higher than rivals. We expect prices to be on par with the i20 and Jazz. If it is priced lower, it makes it all the better for the country’s largest carmaker. (Team OD: The Maruti Suzuki Baleno has been launched in India at a rather competitive price of Rs 4.99 lakh). The Baleno has officially returned and has all it takes to get the competition worried.

What Is Social Media Marketing & Why Businesses Are Using Social Media Marketing

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Roberts & Zahay (2013) define Social Media Marketing (SMM) as an activity in which businesses and organisations interact with their customers through selected social media platforms in order to communicate and collaborate in ways that lead to achievement of marketing and business goals. We live in a society where we have been connected and influenced by social media. The evolving environment of social media is becoming an increasing part of companies’ marketing communication. Businesses use social media as communication to enhance customer relationships, support sales and build their brands.

There are some significant benefits that social media brings to businesses, such as cost efficiency, broad visibility, narrow visibility, Pulse of the market, increased trust, self-made community and increased revenue. A successful SMM is not only a carefully planned strategy but also integrated into the firm’s business strategy. There are many opinions on this topic, a framework (Robert & Zahay 2013) will be used to analyse this scenario. For Digital Marketing Agency Check Vivid Digital

1. Setting SMART goals that aligns with marketing communication strategies

This step wasn’t in the original frame work, however, we have established in a post (week 3 blog entry) that organisations have no way to measure the social media performance without setting a SMART goal, they are Specific, Measurable, Attainable, Relevant and Time-bound (LePage & Newberry 2018) similarly, York (2018) also believes that goal setting is a crucial and fundamental element of business strategy. Take my friend Mike’s case, one of his goals is: increasing brand awareness by 10% before 20th October 2018 on Instagram.

2. Engaging your audience

Communication needs to be engaging to be effective. As a new business in a saturated market, Mike’s business should pick an extra two (he already has a FB account) platforms and do them well instead of trying to take all social space because social media promotion it is hard to succeed with either too many or only one channel (Robert & Zahay 2013, p.234). I suggested Mike use Instagram, Facebook and YouTube to reinforce the content, particularly, using relationships with external partners who can guide the conversation, such as personal recommendations from influencers or celebrities. They will refer directly to a particular product because fitness is a visual industry, we suggested that he distribute his products to some influencers who are suitable for this brand and ask them to post pictures on their Instagram feed using #brandname.

3. Listening to the target audience

Marketers and business owners must listen to their customers to identify the social habits of their defined target market. Knowing the target audience and how to make connection with them is the key to creating content that they will like, share or comment on. In Mike’s case, both women and men are sports fans these days. The key segment element here is lifestyle and interests, not demographics (Robert & Zahay 2013, p. 230). For SEO Services in London visit here

4. Communicating with your audience in social space

Target audiences are likely to interact with a business if it communicates in ways that meet their needs and expectations. Johnson (2018) states that creating high-quality content is always important. I recommend Mike keeps an eye on how many users are tweeting or hashtaging his competitors’ brand name to understand what’s expected by consumers in his industry and use this way to communicate with them. By doing this, he can also discover some opportunities. For example, maybe one of his competitors is dominant on Instagram, but only put a little effort into Facebook or Twitter. In this case he should try to win fans from the platform where his target audiences are not fully served. He will need to change one of his goals if he decides to change his approach and use different social media channels.

5. Collaborating with the brand

Businesses need to be responsive, put consistent effort and attention with honesty to lead consumers to collaborate with businesses in a dialog. Fitness is a virtual industry, using Videos and Ephemeral content such as creating Instagram and Facebook stories will provide the best engagement rate to collaborate with consumers. Wade (2018) states that 80% of all online consumer internet traffic will be taken over by video by 2020.

Digital marketing tools and the associated technology platforms change regularly, a great social media strategy needs to evaluate and adjust regularly to be able to optimise for any products and business.

Top 10 Tips Using Social Media to Boost Your Career

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Statistics have it that 75% of Nigeria’s online population use social media, and a majority of the users are either unemployed or seeking for a better job. While some people spend hours online, scrolling through timelines, liking and commenting on trivial posts, you can make the best out of social media and boost your career by doing the following

Top 10 Tips Of Social media Which boost your career by doing the following;

1. Clean Up Your Social Media

Your social media page is your first impression to the online community so it makes sense that you make it look good. Edit your social media handles thoroughly and regularly; take out anything that looks unprofessional, from foul languages, nude photos, party shots or that photo of you smoking shisha! Create a decent and eye-friendly experience for your social media visitors and update it whenever you add a new skill or job to your portfolio. For Digital Marketing Companies Check Vivid Digital  

2. Follow Publications in Your Industry

You are as connected as the people you follow on social media because it’s the easiest way to bring industry news, trends, and updates right to you. Simply “like” their pages and watch your newsfeed fill with articles, videos, and discussions. You never know where that knowledge will come in handy. You can also follow Influencers in your industry for a daily dose of advice and guidance, which you’ll feed off effortlessly from their timeline.

3. Get a Professional Photo

Your Facebook and LinkedIn at least deserve a clear professional photo of you in front of a simple background. Your Instagram photo may be less corporate but it still should be a professional shot – you never know who is stalking your page.

4. Write a Personal Bio

Rather than have your visitors wander around your page looking for clues about you, introduce yourself and what you do on your social media handles – Farmer, Model, Socialist, etc. Platforms like LinkedIn have made it easy for you to go beyond bio to adding a mini-CV.

5. Make Common Sense

Being a social media user goes beyond posting pictures with taglines, post only what makes sense! You can share quotes that interest you and your followers and are relevant to the trends and time of the post.

6. Be an active follower

Liking, commenting, and sharing other people’s posts will make them do the same when you post yours. It will also make you visible to more people who follow these people whose posts you engage in. Some social media influencers have been tagged so from just being active and regular commentators on popular pages, you too can gain affluence by taking more and making sense. If LinkedIn notifies you about someone’s work anniversary, do well to say “Congrats,” it doesn’t take that much of your data. For SEO Agency in London visit here

7. Join a Group

There are tons of awesome groups on Facebook and LinkedIn where you can participate in interesting conversations, get advice on just about any work situation, or even network your way to a job. All you have to do is find one you like and join in! Find alumni in your desired field, friends from high school, or past co-workers and send them a short, personalized message asking to connect. You never know what they can offer you.

8. Stalk

Admit it, you do this already for your personal interest, you can do it for work-related reasons. Stalk a company’s page so you have something to talk about them in an interview, in an article or in a random conversation with someone.

9. Google Yourself

Hiring managers Google you, so be ahead of your followers and stalkers – google yourself and see what pops up. If you don’t like what you see or it’s outdated, delete and update your data with more-befitting stuff.

10. Look out for openings

A lot of things happen on social media including job adverts and recruiting. Stay alert and apply for as many as you can. As long as you are not paying for the applications, it doesn’t hurt to have interviews every other day, eventually one, out of the lot, will come through!

Jaguar XE Facelift First Drive & Performance

Jaguar XE Overview

The new Jaguar XE sports saloon has been officially launched in India at the 2016 Auto Expo. The most attainable offering from the car maker rivals the likes of Mercedes C-Class, BMW 3-Series as well as the Audi A4 in the segment offering the highly appreciated styling coupled with frugal yet powerful engines on board.

The new version of Jaguar’s most affordable offering, the XE saloon was launched in Indian market at the 13th edition of Auto Expo earlier in 2016. With significant changes made to the saloon both on cosmetic and mechanical front, the new XE surpasses its predecessor in terms of performance, looks and fuel efficiency. Apart from the all-new monocoque platform composed of lightweight aluminium, the saloon uses newly developed engine from Jaguar’s Ingenium family of engines, claimed to be fuel-efficient in nature. The saloon is currently available with a petrol engine and the diesel variant is expected to launch shortly. Jaguar XE  On road price starts from 35,83,811/-. Check for price details of Jaguar XE in CarzPrice

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Jaguar XE Design

You’d find it hard to ignore the brilliance of Ian Callum’s design, of how he has been able to add classic sportscar proportions (long hood, small cabin, stubby boot) to a 4-seater sedan. The sad bit is that, at least in India, the XE is only offered in very ‘safe’ paint options – the Loire Blue colour you see here is the most exciting one of the five available.Still, the Jaguar XE is a sexy looking car – there’s a sort of tension along the body of the car, to make it look like a cat preparing to pounce. The highlights at the front include the headlamps with the signature ‘J-blade’ DRLs, the flowing hood with the prominent power bulge and the recessed grille with the Red Growler badge.

When looked at from the side, the chrome vents on the front fenders, chrome highlights around the windows and the Red Growler wheel centre caps catch your eye. The 17-inch wheels and the 225/55 section tyres look a bit out of sync with the sporty design, but there is a reason for them being the way they are. More on that later.Move to the rear and the XE seems to have suddenly become a bit ungainly, especially because of the rather large taillamp cluster which clashes with the otherwise lithe design of the car. The F-Type inspired lights, with the unique LED guides do look good at night though. Finishing up the highlights are the leaping Jaguar badge on the bootlid and the twin-pipe exhausts poking out near the bottom of the bumper.

Jaguar XE Cabin

The cabin looks great as well with a smart speedboat like wrap-around dashboard that merges into the doors. The handsome tan leather seats are very supportive and the Jaguar XE Portfolio is loaded with features including power steering adjust and a a nice sounding Meridian audio system. Jaguar’s new InControl infotainment system works off a new 8-inch touchscreen display that features great looking graphics and has a navigation function. Truth be told though, Google maps are way more convenient to use. The downside with the Jaguar XE is its tight cabin. Rear knee room is just about adequate and passengers will rub their knees on the seat if there’s a tall person seated up front. A very large transmission tunnel also makes this a strict four seater unless absolutely necessary to fit a fifth person in. Even the boot isn’t very spacious. In terms of sheer space, the Jaguar XE can’t hold a candle to something like a run of the mill Honda City.The sublime interior matches well with the posh looks. Right from the dual colour scheme to the top-notch quality material used inside to the high-end comfort features, the new XE offers a snug cabin. Although there is enough space inside, but the low placed seats are a bit of a let-down.

Jaguar XE Performance

Jaguar XE is a front-engined, rear-wheel driven sedan! You get that vibe the moment you lower yourself into the car – you are sat low with your legs stretched forward, the steering wheel is chunky, you gaze longingly past the two large analogue meters to see a long hood stretching out in front of you.Thumb the pulsating starter and the XE comes to life with a distant growl, the gear selector rises from the centre console and the digital screen in between the display shows the leaping Jaguar motif. Select ‘Dynamic’ mode (other modes include Normal, Eco and Rain/Ice/ Snow) and the instrument cluster turns red, the throttle becomes sharper, the gearbox preps to hold the revs longer and shift quicker, and the steering firms up a bit.The 2.0-litre, ‘Ingenium’ JLR proprietary engine develops 180PS of maximum power at just below the 4,800rpm redline, while 430Nm of peak torque is delivered from as low as 1,750rpm. Paired to an 8-speed ZF-designed automatic, the XE has the right formula on paper. Driving it like you stole it makes you feel that the formula is working; dial in the fact that the XE is fitted with nice paddle shifters behind the wheel to give you that feeling of being in control.

In spite of using a lot of aluminium, the XE still weighs 1.5 tonnes, and that reflects in our test figures – the XE managed to complete the 0-100kmph run in 8.7 seconds, while the almost 100kg lighter Audi A4 35TDI did the same 0.8 seconds quicker.Where the XE really begins to feel like the 3 Series rival it is meant to be, is when you drive it on the twisties. The chassis feels playful, egging you to push the limits on every corner. Switch off the traction control and the XE will step out, but in a very non-seat-staining way. Confidence is further enhanced thanks to the quick, direct steering. The XE’s dynamics beg you to question if the package would have been even better with larger wheels and fatter and stickier rubber.

Jaguar XE Rideing

Making up for the cramped cabin is the fact that the driver is going to have a big smile on his face. The Jaguar XE has a sharp chassis with a quick and direct electrically assisted steering that actually offers a decent amount of feedback. On a twisting road, the Jaguar XE keeps the driver entertained with good front end grip and a rear that isn’t shy to move around a little on corner exits if you turn off the traction control. There isn’t quite enough power to make it drift at will but if you throw it into a corner aggressively it will willing slide. Understeer is well controlled and only comes up when the pace gets very high. Braking performance is strong and consistent and the pedal has a lovely firm feel.

The Jaguar XE has a taut feeling chassis but the good news is that it is not too stiff for our roads. It feels a little firm but remains supple throughout. Even when it hits a pothole there’s never that thud that makes you cringe with the fear that something may have broken. The fat tyres on those small 17-inch wheels are definitely helping here but if you don’t like the look, Jaguar will sell you an optional 18- or even 19-inch wheels. Ground clearance is decent too and we didn’t have any issues with speedbreaker scraping. Overall, the XE rides quite well and also has excellent noise isolation. View offers on Jaguar Cars from Jaguar dealers in Hyderabad at Autozhop 

Jaguar XE Safety

Among the various safety equipment armed in the new XE pedestrian contact sensing, interior door handle with separate locking switch, emergency brake assist, power operated child locks, multiple airbags, passive head restraints, ventilated disc units etc are included. On the outside, XE gets a pair of power-folding ORVMs that can be adjusted electrically. Besides, the ORVMs come with integrated clear lens indicators along with puddle lamps and get heated, electrochromic and memory functions. Rain sensing wipers, heated rear screen, panoramic sunroof with electric blinds are some of the other vital external features. The snug interior gets leather upholstered seats, 10 way adjustable electric front seats, driver’s seat with memory function, multi-function power adjustable steering wheel and fixed rear seat with rear armrest including cup-holders among several others.

Jaguar XE Price

Jaguar Xe Ex-Showroom Price in India ranges from 35,83,811/- (XE Pure) to 44,70,455/- (XE Portfolio Diesel). Get best offers for Jaguar Xe from Jaguar Dealers in India

Jaguar XE Verdict

The Jaguar XE is a rather excellent car, but only if rear seat comfort is not a priority. It keeps the driver entertained and is otherwise a highly refined and thoroughly luxurious machine. As of now, there’s no diesel engine on offer and the Jaguar XE Portfolio at Rs 55.7 lakh (all prices on-road Mumbai) is quite an expensive proposition. The Jaguar XE Pure on the other hand costs Rs 47.9 lakh, which is also about Rs 70,000 more than a Mercedes-Benz C200. That might sound like a much better deal but aside from the 40 less horses, the Pure also loses out on some features. Instead of a 380W 11-speaker Meridian system it only gets a 80W 6-speaker system and the bi-xenon HID lamps are replaced by a set of halogen headlamps. Even the keyless entry has been dropped. Jaguar would do well to offer a Portfolio version with the 200PS engine. Till then, watch this space to see how the Jaguar XE stands up to its rivals. We’ll have a comparison coming up soon.

Basic Concepts In Evaluation Procedures In Education

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Assessment refers to the wide variety of methods that educators use to evaluate, measure, and document the academic readiness, learning progress, and skill acquisition of students from preschool through college and adulthood.

ASSESSMENT is the process of gathering information about student performance; commonly used for the word measurement. Assessment focuses on learning, teaching and outcomes. It provides information for improving learning and teaching. Assessment is an interactive process between students and faculty that informs faculty how well their students are learning what they are teaching. The information is used by faculty to make changes in the learning environment, and is shared with students to assist them in improving their learning and study habits. This information is learner-centered, course based, frequently anonymous, and not graded.

EVALUATION: A process in which the teacher uses information derived from many sources to arrive at a value judgment. Evaluation might be based on measurement data but also might be based on other types of data such as questionnaires, direct observation, written or oral performance, ratings or interview. For Educational Evaluations in US visit here

Dimension of Difference Assessment Evaluation Content: timing, primary purpose Formative: ongoing, to improve learning Summative: final, to gauge quality Orientation: focus of Measurement Process-oriented: how learning is going Product-oriented: what’s been learned Findings: uses thereof Diagnostic: identify areas for improvement Judgmental: arrive at an overall grade/score KEY DIFFERENCES

MEASUREMENT is the process used to obtain data concerning student learning. For instance, a paper-and- pencil test is used to measure the achievement of a student, but other types of data collection can be used such as performance-based measures.

TESTS are tools that effectively enhance the educational process; represent an attempt to provide objective data that can be used with subjective impressions to make better, reliable decisions.

Student Evaluation is necessary to help teachers determine the degree to which educational objectives have been achieved and to help teachers know their students as individuals.

Classroom Issues, anyone? Exams only test memory so coursework is much more valuable and needed to demonstrate learning. Giving assessed work back helps keep track of student learning and provide holistic view of performance. Getting students to reflect on the feedback and explain what actions may be taken can help close the feedback loop and promote learning

Maruti Suzuki Celerio Performance & Price

Maruti Celerio Overview

The Celerio might be just another hatchback from the Maruti portfolio for many. However, for the Indo-Japanese auto giant, the hatch has been a potent tool to test uncharted territories. The Celerio was hand picked to feature two crucial firsts for Maruti. The Automated Manual Transmission (AMT) and Maruti’s first indigenously developed diesel motor, the DDiS 125; both first featured on the Celerio before making its way to other hatchbacks. What does the Celerio bring to the table? Let’s find out. Maruti Celerio  price range in India is between 4,23,623/- to 5,42,220/ check for detail pricing of Maruti Celerio in Carzprice

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Maruti Celerio Design

The Maruti Celerio looks similar to its petrol counterpart. The badgingg on the fender and boot mark the difference. The styling of the Celerio is mix of various elements. It has a pleasing front end with twin chrome horizontal slats. Large headlamps also add to the look. The fog lamps have chrome surrounds and the fascia looks appealing. this makes it look attractive. It is a somewhat tall boy design which is apparent when viewed from the side. The door handles are grab type ones and the crisp line adds on to the styling. The wheel well size is perfect and it doesn’t look small like the Wagon R, neither is it too big. The rear of the Maruti Celerio Diesel is nothing to talk about, but is decent with simple looking tail lamps.

Maruti Celerio Cabin

Step inside the cabin and a familiar Maruti layout welcomes you. The dual tone beige and black combination is pleasant and dull silver accents strewn across the centre console look nice and classy.The build quality of interiors has definitely gone up compared to older Marutis. However, compared to its immediate rivals such as the Tiago or the Grand i10, the quality does seem a notch lower. We believe the Celerio scores very high in terms of ergonomics; everything falls to hand very easily and is in just the right spot.

The driver’s seat on the top-spec ZXi (O) variant gets a healthy range for adjusting reach as well as height. Coupled with the rake adjustable steering, and we could get into comfortable driving position relatively easily. There’s adequate support for short trips, but we would have liked slightly more bolstering for the lower back and under thigh for the longer journeys. Also, the integrated headrests don’t support the neck , especially if you are a tall person. The view from the driver’s seat is nice since one tends to sit higher in the Celerio. However, the A-pillar is too thick, so, you will have to be careful while turning at junctions.

The steering wheel is borrowed from the Swift. It gets controls for the audio and calls, the buttons for which feel tactile. The wheel itself has a grainy texture, it isn’t wrapped in artificial leather like the Grand i10.The cluster is a three pod unit that houses a tachometer, a speedometer and a multi-function display that lets you toggle through data like average fuel economy, distance to empty and instantaneous average as well.The centre console houses an integrated music system (that supports USB, AUX and Bluetooth) in the top-trim, and flows into the manual aircon controls. Lower variants get a blank 2DIN slot to fit an aftermarket head unit. The air-con is typically Maruti, which means it is amongst the best units out there. The cabin gets cooled very quickly, and you wouldn’t have any complaints on that front.

The rear bench sits slightly higher than the front seats and is reclined backwards at a comfortable angle. The seats are rather thin, owing to which support and cushioning is average at best. The bench will accommodate two people in relative comfort. However, a third passenger at the rear will be a tight squeeze. Unlike the Grand i10, the Celerio misses out on rear AC vents, but it isn’t a deal breaker in any way.Maruti has managed to wriggle out a significant amount of space on the inside for a car that has such compact dimensions. The interior has no ground-breaking features or anything drastically different than the standard Maruti fare. However, it ticks just the right boxes to be a practical city hatchback.

Maruti Celerio Performance

The Maruti Celerio uses the same engine which powered the cars it replaces. It is the same motor which propels the Wagon R but sees some changes. The 1.0-litre K10B motor (now called K-Next) gets drive-by-wire technology (instead of a mechanical linkage), reduced friction (thanks to redesigned valve springs), high pressure injectors and low viscosity engine oil. The changes aren’t a world apart but do end up improving the performance from the car which now produces the same 68 PS of power at 200 RPM earlier. Being a 3-cylinder unit, the Celerio’s engine has its achilles heel, the NVH is very poor which is amplified by the low weight of the car, resulting in everything from the gear lever to the pedals and seats vibrating at idle (noise isn’t much though but vibes are very intrusive). What the low weight does help in is, it gives the Maruti Celerio slick performance in the city, you do however have to keep the pedal depressed at low speeds to prevent stalling in crawling traffic, specifically in first gear.

The 3-pot unit is quick to respond to throttle inputs at low speeds and moves swiftly in stop and go conditions. However like most Suzuki petrol powertrains, rev the nuts of the motor and it makes an unpleasing whine, the Celerio goes one step ahead and sounds massively coarse near the 6100 RPM redline. The car debuts an improved 5-speed gearbox which although has slick shifts, can be a bit of an effort to use till you get used to the slight stiffness. The 1.2-litre K12 engine in the Ritz and Swift would have made a world of a difference to the Celerio but Maruti Suzuki is focussed on mileage, which the smaller petrol mill will deliver in abundance. Our VBOX runs with both manual and automatic versions of the Maruti Celerio revealed the 0-100 km/hr time to be 15.05 and 15.60 seconds respectively, which is decently quick for a car with such a pint sized motor.

The A-Star was offered with an automatic but Maruti Suzuki has opted for a cost effective solution with the Celerio, which uses an automated manual transmission, technology sourced from Magneti Marelli. This transmission is shared with the manual and doesn’t have a torque converter (thereby returns the same mileage as a manual), instead it uses an ECU to control gear shifts (using actuators), eliminating the need of a physical clutch. There is a creep mode which prevents clutch wear in slow moving conditions while a hold function prevents roll back on slopes. You have the option of leaving the box in auto mode while there is a manual mode as well (slot the lever to the left) wherein you can keep the gear engaged till redline to extract the most out of this mill. The EZ Drive does make driving very convenient but is very jerky and you can feel the clutch being activated most of the time. Since this is an automated manual gearbox, there is no P mode like in traditional automatics (there is M, D, N and R modes). The company claims a fuel efficiency of 23.1 km/l which is quite impressive.

Maruti Celerio Rideing

The Maruti Celerio offers a good mix of space and comfort and it is exactly like its petrol sibling. The ride is pliant and the suspension feels well balanced. It is not too stiff nor soft. The steering too is well weighted and not overly assisted like some other cars in the segment and this feels good. The clutch too feels pretty light, especially for a diesel. While the engine sound intrudes inside the cabin, it gets easily muffled with the audio system on. Overall, the driving dynamics in the Maruti Celerio are better than just acceptable. View offers on Maruti Cars from Maruti dealers in Hyderabad at Autozhop

Maruti Celerio Safety

Recently, Maruti has offered optional ABS and Airbags across all trims, which is appreciable. This is on par with what the segment offers. In the EURO NCAP tests, the top end version of Celerio scored 3 stars out of 5.The Celerio has the same features for the petrol and diesel versions. The list includes power steering, all four power windows, n dash music system, bluetooth and USB connectivity. The other features are ABS and airbag.

Maruti Celerio Price

Maruti Suzuki Celerio Ex-Showroom Price in India ranges from 4,23,623/- (Celerio LXI) to 5,42,220/- (Celerio ZXI AMT Optional). Get best offers for Maruti Suzuki Celerio from Maruti Suzuki Dealers in India

Maruti Celerio Verdict

The Maruti Celerio is an improved product, compared to the A-Star whose direct replacement it is. However it isn’t a vastly improved product which makes you question why the manufacturer did not go the long haul in taking a car which bombed so miserly, to the next level. The regular manual version of the Celerio doesn’t appeal much with the EZ Drive model being the only saving grace here. By using the intelligent and cost effective option, Maruti Suzuki will offer the cheapest automatic car in India in the Celerio. Although very jerky, the ease of driving offered by the Auto Gear Shift in the Celerio is sure to appeal to those on a budget. Being a Maruti Suzuki with a vast dealership network and aggressive pricing (for the lower trims), the Celerio is bound to be a success. However if you want a manual hatchback at this price point, there are better options.

What Are The Steps In The Evaluation Of Health Education Activities

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In this section, you will learn the steps that you can follow to evaluate your health education activities. Evaluation is not conducted in a haphazardly way, and there are six steps that are usually taken when conducting an evaluation of health education activities. In developing the evaluation steps, you will be able to put the methods we have discussed into the broader context of your local situation and the work you do. It shows the six steps usually involved in the evaluation of health education activities. You should note that evaluation, similar to planning health education activities, is a continuous process. Based on the feedback gained from evaluation, you will develop another plan, and so the process continues.

These six steps are interdependent, and the earlier steps provide the foundation for subsequent progress. Thus, you could not jump to Step 2 without having undergone Step 1, and so on. In the following section, you will be able to learn about each of these steps in more detail.

Step 1: Involve people to participate in the activities

You should begin the evaluation cycle by engaging people who have been taking part in your health education activities. For example, it will be useful to meet with community members, key informants, NGOs in the locality, and others who have participated in the activities. If you fail to involve them, your evaluation might not address certain important aspects. If you do the evaluation by yourself and later tell them the findings, they may not take any notice of the findings because the evaluation has not addressed their interests. For Educational Evaluations in US visit here

NGOs are non-governmental organisations.

Step 2: Describe the activities to be evaluated

In order to carry out an evaluation, you need to describe the activities being evaluated in detail. This enables you to determine the objectives, activities, methods and materials—as well as the content of the messages used in the activities being evaluated. In doing so, you will be able to focus on what you have planned and what you have achieved. For example, if you want to evaluate the family planning health education activities that you have undertaken through home visits, you need to describe in detail how you have been conducting those health education activities in people’s homes.

Step 3: Select methods

In this step, you will need to select appropriate evaluation methods to use. You could select observation, or interviews, or use other methods, depending on what you want to evaluate. Moreover, you need to decide who you want to interview, and when to interview them. Prepare all the necessary resources needed to conduct the evaluation.

Step 4: Collect credible data

The data that is collected in order to conduct an evaluation is the most important step. You can use multiple data collection methods, such as observation, interviewing and discussion, at the same time. For instance, you may go to a family and observe whether their health-related practices have changed in any way. At the same visit you can also interview the mother or head of the household to know more in detail about their health practices. The method you use should be appropriate and sufficient to give you the information you need to know. For example, if you want to know how well households are using mosquito nets, direct observation might be more reliable than asking someone else.

Step 5: Analyse the data

Once you have collected all the relevant data from various sources, the next step is to analyse and interpret the data. Analysis involves presenting the information you have collected in such a way that it gives meaning. For example, you can convert the raw data to percentages and numbers that will be relevant to people who need to know about the outcomes of the evaluation. For example, the number of pregnant women who attend antenatal care sessions, and the percentage of women who use family planning, are results of evaluation that might be of interest to the participants and other agencies.

Step 6: Learn from evaluation

The last step of evaluation deals with judging your achievements. In this step, you look at the extent to which you have achieved your objectives, particularly behavioural and learning objectives. If the achievement is encouraging and you appear to have done the right thing, then it demonstrates that the methods, materials and the messages you have used have probably worked. So you can learn from this evaluation, and should be able to replicate these approaches in your future health education activities.

On the other hand the evaluation findings may tell you that you have not done so well. This could mean that you have achieved only a portion of your behavioural and learning objectives. The evaluation findings should not only tell you the extent to which you have achieved your objectives, but also the possible reasons for your failure. These weaknesses should not be repeated. This is one of the basic purposes of conducting evaluation.