To step in the process is to optimize your pages and content. Your goal at this stage is to help search engines understand the context of your content and for which keywords you want to rank for.
The on-page SEO process can be broken down into two parts:
- Optimizing page properties like the page title, page headings etc.
- Content optimization
On-Page SEO Optimization
As the name implies, on-page SEO has to do with settings / rules that are applicable on a page level.
The most important on-page SEO factors are:
Page title –
Each and every page of your website needs to have a unique title. The title of the page was a very important SEO factor since the beginning of Google, and it is important today.The page title is what users see in the search results and the first element that crawlers read.A good title should be interesting for the users to click, descriptive of the page content and to have keywords that users (and search engines) can recognize. For Digital Marketing Services Check Vivid Digital
Page Description (Meta Description) –
The meta description is not visible to users but may be shown in the search results if it’s chosen by Google.The meta description of the page is a short summary of the page and unlike the meta-keywords (mentioned above), they are taken into account by search engines.
Main heading (H1) –
Besides the page title, another important on-page SEO element is the main page heading.In the HTML language, this is the <h1> tag of a page. Good SEO practices dictate that a page should only have one h1 tag.Sub headings (H2, h3) – Besides the H1, a post or page needs to have multiple sections to make it easier to read by users. The use of headings should be done hierarchical. In other words, the main title is H1 and then subheadings can be H2 or H3. Look at this guide for example and see how I used the different headings to make this really long post easier to read.
Optimization of images, audio and video –
Not all content is text. A website can also publish videos, audio (podcasts) and images.Google cannot easily understand what an image is all about or what kind of content is presented in a video.To make their job easier, there are some SEO rules to follow to make your images and other multimedia elements SEO friendly.
For example, when adding an image to a page, you can make use of the ALT text to describe the image in words. Search engines when they find the image, they will read the ALT text and add it to the appropriate category in their index.
Content Optimization (Content SEO)
Content optimization is all about the content and this is stage where you should spend most of your attention.There is a saying in SEO, ‘Content is King’ and this is tightly related with the reason Google has become so successful.Google has a very simple mission “to provide users with high quality results so that they can come back for more searches”.This means that if your content is not king, you will not survive from the quality checks made by the Google algorithms during the ranking process.
Even though your content is not going to be read by humans but by computer bots, their process is so advanced that they can easily identify good content from low quality content.To do this they use a number of signals including how users interact with the search results but I won’t go into the details here since it can become really confusing for beginners.What you need to understand at this stage is that the quality of your content is the most important ranking factor of all.A website with great content can do well in search with or without SEO. SEO Agency in Hyderabad visit here
What do we mean by quality content?
High quality content has the following characteristics:
- It is unique for the particular web site and has not be published online before.
- It’s thorough and explains a topic in detail. Take the guide you are reading now as an example. It’s 9000+ words long and covers SEO basics from start to finish.
- It is well formatted and not just words thrown on a page.
- It’s unbiased and tells both sides of a story
- It’s authoritative based on experience, research studies and data.
- It’s SEO friendly.